WorksheetsE-Business 21/22 Modelo B
Total questions: 28
Worksheet time: 56mins
A direct effect of the pay-per-use financial model of cloud services is:
Companies pay less for their servers
Variable cost decreases and fixed cost increases
Companies can scale their applications
The associated CAPEX becomes OPEX
Which of the following Amazon services is focused on the development of chatbots?:
Amazon Lex
Amazon Augmented Chatbot
Amazon Home Services
Amazon Connect
From a business perspective, a marketplace is:
A system with double-sided network effects, demand-side type
A system with double-sided network effects, supply-side type
A system with double-sided network effects, demand-side or supply-side type
A platform
What are Organic Search results?
Paid listing
Free listings that search engines consider relevant
Google Shopping results
Google Trends results
On comparing Aliexpress vs Amazon we bear in mind that:
Aliexpress is not focused on a B2B model
Aliexpress is just a pure marketplace
Aliexpress does not have a model like Amazon Business
All are correct
What is keyword research?
It's when you guess what people are searching for
It's when you write special words into your html code
When you use tools to analyze the keywords users search for
None of the above.
To track website behavior data with Google Analytics, which steps will you need to complete?
Create a Google Analytics account
Exclude your company's Internet Traffic (IP) from the analytics
Add the Analytics tracking code to each page of your site
All of the above
Which of the following is an audience interaction?
Ecommerce transaction (check out)
Pageview (time on page)
Business lead (filled form)
All of these answers are correct
From the manufacturer point of view, cross-docking allows the online seller to:
Consolidate multiple orders in different warehouses to reduce the shipping cost
Outsourcing the picking process or orders coming from different retailer
Reducing the shipment cost by consolidating multiple items in one single order
All of the above
What does SEO stand for?
Search Engine Orders
Special Engaged Optimisers
Search Engine Optimization
Search Engine Organisation
Alibaba.com is:
A B2B Marketplace that charges a commission to buyers.
A B2B Marketplace that charges a commission to sellers around the world.
A B2C marketplace that charges an annual fee to its sellers.
All are false
What is the first action Search Engines take?
Robot crawling
Page indexing
Results ranking
Duplicated content control
Google Analytics:
Collects, reports, and analyses the website data for purposes of understanding and optimizing web
usage
Must be implemented within Google Adwords
It is a low cost tool to measure parameters of our web
None of the above
Strong Customer Authentication (SCA) allows sellers to:
Enhance security over usability
Maximize usability and security
Enhance usabiliyt over security
None is correct
What does SERP stand for?
Stupid Eagle Really Poisoned
Search Engine Results Page
Search Engine Reality Programme
Search Engine Results Practice
If any company wants to use Amazon as a sales channel:
They can decide between Amazon Vendor or Seller
They will prefer the Amazon Seller option
They will need to use FBA if they choose the Seller option
None is correct
Which of the following statements is correct?:
In general, the B2C customer is usually more loyal than the B2B customer.
In general, B2B real-time online payments are privileged to improve productivity.
In general, in B2B the decision process is shorter than in B2C
There are multiple synergies between B2B and B2C strategies
What “bounce rate” stands for in Google Analytics?
Visitors who click on a page and purchase the product
People who spend a long time on one page
Visitors who bounce one page to another on the same website
Visitors to a website who leave after viewing one page
Which of the following statements is not correct about card tokenization?
Makes 1-Click ordering possible.
Generates a code or "token" that only the buyer knows.
Avoid entering card details in recurring payments.
It is usually done by a PSP.
Which tool would you use to geolocate your SEO/SEM competitors in Google Canada (www.google.ca) ?
Google Trends
Google Custom Search
Adwords Preview
Google Analytics
For 1.0 3D-secure online payments:
The usability is good and the price of the products is low.
Security is good but usability is not
Usability is not good and neither is security.
The usability and security are good but the price of the products tend to be higher
What type of cloud service provides a faster implementation of an e-commerce application?
IaaS
PaaS
SaaS
DaaS
The volumetric weight is applied in cases where:
The logistics operator wants to cover the additional costs of high volume goods
The logistics operator wants to cover the costs derived from B2B shipments
The actual weight is greater than the volumetric weight
All are correct
If we want to customize a SaaS to meet the specific needs of our business:
We can only use the marketplace
We can do an ad-hoc development if we need to
We have to modify the SaaS core
We can only customize it using the SaaS’ interface options
Which of the following statements about cloud computing services is true?
Custom applications can be installed in SaaS servers
Developers can use PaaS as the basis for building their applications
IaaS stands for "Infrastructure as a Server"
DaaS, "Delivery as a Service", is the most basic level of cloud services
You use “long tail” keywords strategy when…
Many of your competitors are using very long keyword phrases
It is very difficult to have your website listed on the SERP with your main keywords
It is very easy to have your website listed on the SERP with your main keywords
None of the above
Amazon Fulfillment Services (FBA):
Offers B2C cross-border services globally and for all the sellers around the world
Offers logistics services only for sellers who sell on Amazon.
They offer logistics services mainly for local ecommerce strategies.
All are false
How would you define the Magento e-commerce platform?
Magento is an independent software product
Magento is an e-commerce solution part of the Salesforce suite
Magento is a native SaaS, competitor of Shopify
Magento is a Wordpress plugin that adds e-commerce functionality
