The Remind service is used in more than 70% of schools to enable SMS text communication between teachers, students, parents, and administrators. The Remind service is an example of:

E-mail marketing is __________________ sending a promotional message to a group of people using e-mail.

These e-mails are sent based on a customer’s action with a company. These messages include purchase confirmation e-mails and e-mail receipts.

This refers to unsolicited bulk e-mail marketing messages sent indiscriminately.

This e-mail marketing is a method of promoting via e-mail whereby the recipient of the message has consented to receive it.

This involves the promotion of websites by increasing their visibility in search engine results primarily through paid advertising.

This focuses on adjusting and rewriting the content of a website to achieve a higher ranking in search engine results.

These are usually graphical ads displayed within a web page. They can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements.

These are displayed in a new web browser window that opens above a website visitor’s initial browser window.

These ads opens a new browser window under a website visitor’s initial browser window.

These ads are a type of rich media advertisement that appears superimposed over the requested website’s content.

These are banner ads where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.

These ads display before a user can access requested content, sometimes while the user is waiting for the content to load.

This type of marketing is focused on reaching the target market utilizing smart phones.

Smartphones are being used to replace paper tickets in the entertainment industry. What term refers to the entertainment or sporting ticket that can be displayed on your smartphone?

Mobile marketing messages can be delivered by text message: SMS or MMS. What does SMS stand for?

Mobile marketing messages can be delivered by text message: SMS or MMS. What does MMS stand for?

This mobile marketing strategy allows a banner ad to appear only in selected areas and/or only for selected customers.

This mobile marketing strategy is location-based digital marketing that lets businesses send promotional messages to smartphone users in a selected geographic area. 

These can be scanned with the camera on a mobile device and will take customers to the linked website where they can view more information about a business.

Which of the following is a FALSE statement about smartphones?

This occurs when marketers collect data across multiple websites about a user’s online activity to create a detailed picture of the user’s interests to deliver targeted advertising

This allows people to share their creations, express their thoughts, and voice their opinions online.

Which of the following is a correct statement about social media marketing?

Customers and fans can use social media to communicate directly with:

Social media marketing is a _________________ network reaching millions of users instantly.

The social media content should be:

These people using social media will have credibility in a particular subject and have a very large audience

This type of digital marketing will focus on a few influential people rather than the target market as a whole.

Which of the following is a FALSE statement about Influencer Marketing?

This marketing strategy encourages customers and fans to interact with the business, the celebrity, or the athlete and share their experiences with the product or the brand using social media.

This marketing strategy consists of content created by the business, the organization, the athlete, or the celebrity.

Sponsored engagement marketing will generally include the use of:

Using a sponsored engagement marketing strategy, the business, athlete, or celebrity can initiate, ______________, and monitor the content on their individual social media platforms.

This marketing strategy relies on customers and fans to interact with each other about the business, the organization, the athlete, the celebrity, or the brand.

With organic engagement marketing fans and customers:

The social media platforms are free to create and use, but:

Only 10% of customers trust recommendations from people they know.

Engagement marketing can create loyal customers who view the business, the athlete, the celebrity, or the brand in the same way they view a friend on social media.

Engagement means that customers and fans become participants rather than simply viewers.

The digital marketing content will decide the success or failure of the marketing strategy.

The social media content should engage people in a way that is both distinctive and memorable.

Social media is an important digital marketing tool that can be used to build and shape the image of a company, an athlete, a celebrity, or a brand.

Social media content should encourage customers and fans to like, comment, and share.

Snapchat uses QR codes to allow users to easily follow each other.

Digital marketing is an umbrella term that includes all forms of marketing that use electronic media.

Digital marketing revenues in the United States are less than those of the newspaper industry.

Geo-fencing is a very effective digital marketing strategy for businesses targeting tourists in a certain area.

Televisions still outnumber smartphones by a margin of 10 to 1.