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WorksheetsSEM I Unit 1 Review
Total questions: 51
Worksheet time: 26mins
When a professional football expansion team is established in a community, which economic impact might happen?
Business closures, job layoffs, and high inflation rates.
More tourism, lower taxes, and high interest rates.
Increased job creation and more consumer spending.
Higher tax rates and fewer financial investment opportunities.
Which is a characteristic of the sports or event industry?
Manages a worldwide media network.
Communicates with a limited audience.
Provides products that are different for each consumer.
Employs only those people who have athletic ability.
Surrounding communities benefit from professional sports teams by which action occurring?
Endorsing local political candidates.
Attracting tourist dollars.
Hiring handlers to make sure athletes behave.
Making seat licenses available to season ticket holders.
The core benefits to customers who purchase sports products include entertainment, health, and which other component?
Promotion
Independence
Achievement
Adaptability
The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
Total
Indirect
Fiscal
Direct
A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?
Demand mostly tangible products.
Have consumers with artistic talent.
Include spectators and participants.
Are concerned with environmental issues.
Sports products such as; jerseys, hats, golf shirts, equipment, and T-shirts that are different for each customer are
characteristics of the sports and event industry.
core benefits to professional athletes.
the fiscal aspects that assists communities in creating revenue.
benefits that assist surrounding communities.
What are the three core benefits customers benefits from when purchasing sports products?
Achievement, entertainment, and health.
Entertainment, achievement, and fiscal opportunities.
Health, purchasing power, and attracting tourist dollars.
Tourist dollars, fiscal benefits, and entertainment.
What is meant by the term "fiscal impact?"
Include spectators and participants.
Achievement, entertainment, and health.
Increased job creation and more consumer spending.
Government income generated from sales tax, parking fees, and food service tax.
One characteristic of event marketing involves promoting and selling which product or service?
Tangible product
Nonperishable item
Physical appeal
Unique experience
One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?
Free of charge
Closed to the public
Played for enjoyment
Their occupation
Which persons help create the excitement and enthusiasm that make the games what they are?
Team owners
Spectators
Coaches
Trainers
Which is an example of promoting a sports event?
Distributing information about a NASCAR race
Delivering exercise bikes to retailers
Selling food products to a concession stand
Holding a race for a charitable organization
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
Target
Direct
Mass
Event
A characteristic of an event is that it is produced and consumed in which situation?
By the same group of people
At the same time
During planned intervals
In unemotional ways
What has the growth of the sports industry created?
Athletic skills
Marketing trends
Physical goals
Job opportunities
What benefit does a major sporting event or popular sports attraction provide to a city?
Cultural
Political
Athletic
Economic
The National Collegiate Athletic Association and the Professional Golfers’ Association are
examples of
sanctioning bodies.
trade associations.
labor unions.
professional societies.
For a sports organization, which marketing activities involve responsibility for licensing activities?
Community Relations
Public relations
Sales
Merchandising
Which marketing activities involve writing press releases and organizing news conferences for a sports organization?
Promotions
Advertising
Media Relations
Community Relations
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?
Awareness
Loyalty
Image Extension
Image
What are most sports or event products classified as?
Pure Goods
A combination of goods and services
Pure Services
A combination of rented and owned-goods services
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
Perishable
Intangible
Inconsistent
Tangible
Which of the following sport/event products is a sport event:
Yankee Stadium
Premiere of a Broadway play
ESPN The Magazine
Ocean kayaking in Alaska
Which of the following are essential components of a sport event:
Sport media
Licensed merchandise
Athletes
Rented-goods services
Which of the following sport/event products is a sporting good:
NASCAR hat
Sports Illustrated
Yoga class
Running shorts
Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use
skates that are owned by the rink. Which of the following sport/event products are Dan and
Kelly consuming:
Rented-goods service
Venue
Owned-goods service
Licensed merchandise
The most basic distinction between goods and services states that goods are ____________ products.
intangible
inconsistent
perishable
consistent
Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ sport/event product.
perishable
consistent
imperishable
tangible
Simon was determined to get the new Tiger Woods golf game for his video game collection. The game cost $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is an example of
separability
consistency
perishability.
tangibility.
Which of the following is a sport/event good made available through a sport/event service:
Which of the following is a sport/event good made available through a sport/event service:
Tennis racket repair at a country club
Aerobics classes at a health club
Water bottle sold at a health club pro shop
The overall impression consumers get from a sport/event product’s unique name, design, or symbol is the product’s
brand.
quality.
performance.
reliability.
Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result?
An appreciation for physical strength of others
A need to take emotional risks
A sense of pride and accomplishment
A feeling of purpose and belonging
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
Financial
Physical
Economic
Entertainment
Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
The sense of loyalty to the coach of the team
The unpredictable performance of the team
The geographic location of the stadium
The design and layout of the venue
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
Image extension
Financial Accountability
Brand awareness
Market segmentation
What might a sports organization offer a business to encourage that business to sponsor an event?
Free advertising
Partial ownership
Percent of profits
Naming rights
Which is an example of a celebrity endorsing an event simply by being associated with it?
Attending a grand opening
Saying a tournament is great
Appearing in a print ad
Cheering for a football team
The ultimate purpose of branding in sports or event marketing is to achieve which action?
Create awareness
Encourage sales
Identify the retailer
Obtain a sponsor
Athletes are often considered to be particularly effective promoting products related to which of their areas?
Sport
Lifestyle
Background
Education
What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
A personal observation
An interview
A testimony
A sales presentation
What are royalties?
A percentage of expected sales
A percentage of actual sales
A percentage of union dues
A percentage of taxes
Which is the basis for the licensing process?
The fans
Manufacturing
Trademarked property
Sponsorship
When designing an event program for a charity event, it is important to perform which action?
Acknowledge the event sponsors
Offer free admission coupons to other events
Provide product samples
Include the printing costs on the back-cover
Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?
Help pay for construction expenses
Honor a former student-athlete
Create publicity for the new facility
Encourage fans to attend sports events
Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation?
Soccer is so popular.
Foreign countries are usually wealthy.
They already make so much money in the U.S. market.
Sports are universally appealing.
Which is an example of a licensed product?
Converse shoes
Buick invitational golf tournament
NASCAR earrings
Wheaties cereal box featuring an athlete
A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
It is the least expensive way to create name recognition.
It provides exclusivity and has potential to maximize exposure.
It reduces the need to engage in other promotional activities.
It usually increases spectator fan-base loyalty levels.
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?
Team-building
Cross-promotion
Personal selling
Public relations
Team-related factors that affect brand equity include which components?
Schedule, coaches, and reputation
Star athletes, schedule, and tradition
Tradition, performance, and star athletes
Performance, coaches, and star athletes
Which statement is true regarding sports marketing?
Sports marketing encompasses only the radio and television media.
The use of high-profile athletes to endorse products does not increase brand recognition.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Corporations sponsor sporting events to decrease their brand recognition.
