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WorksheetsPerception
Total questions: 15
Worksheet time: 8mins
_____ is defined as the process by which an individual selects, organises and interprets stimuli into a meaningful and coherent picture of the world.
Knowledge
Perception
Motivation
Attitude
Which of the following statements about perception is false?
The study of perception is largely the study of what we add to, or subtract from, raw sensory inputs to produce our own private picture of the world.
Perception can be described as ‘how we see the world around us’.
Every consumer will perceive stimulus similarly.
Perception is defined as the process by which an individual receives, selects and interprets stimuli to form a meaningful and coherent picture of the world.
Which of the following is not an example of a sensory receptor?
Two people driving together may spot a billboard at different times. This means they have different:
absolute thresholds.
differential thresholds.
just noticeable differences.
adaptation levels.
‘The minimal difference that can be detected between two similar stimuli’ defines:
differential threshold.
perception.
adaptation.
absolute threshold.
Another name for differential threshold is:
absolute threshold.
selective perception.
just noticeable difference.
sensory adaptation.
In the late 1950s, a cinema used ______ to try to persuade patrons to buy more popcorn and drink more Coke by flashing short messages on the screen during the movie.
subliminal advertising
superluminal perception
deceptive promotion
perceptual distortion
From the consumer’s perspective, what are the two major factors that determine which stimuli the consumer will select to include?
The contrast used in the ad and the consumer’s motivation.
The size of the physical product and the consumer’s expectations.
The consumer’s previous experience as it affects their expectations and their motivations.
The consumer’s previous experience and the contrast used in the ad.
People have a need for _____. If the stimuli they are exposed to is incomplete, they perceive it as complete by filling in the missing pieces.
stereotyping
grouping
closure
exaggeration
The relationship between an object and the background on which it is portrayed is referred to as the:
figure and ground.
subject and contrast.
figure and contrast.
subject and background.
Australia requires tobacco companies to feature graphic health warnings on cigarette packets. In a perception context, this is to try to combat _____ where people no longer pay attention to the warning labels on packets.
selective attention
selective exposure
perceptual defence
perceptual blocking
When stimuli are highly ambiguous, an individual will usually:
ignore them.
block them out.
interpret them according to one’s own needs, wishes and interests.
interpret them according to what is socially acceptable.
‘We’ve got the best quality product in the market and we must drive home that idea to our target market,’ explained Harvey Norman. He was speaking of the need to establish the product’s:
location.
identity.
image.
positioning.
Perception is the result of:
physical stimuli.
an individual’s predisposition.
an individual’s culture.
both physical stimuli and predispositions.
Which of the following best described Weber’s Law?
People usually see what they expect to see, and what they expect to see is usually based on familiarity, previous experience or a preconditioned set.
People are also stimulated below their level of conscious awareness; that is, they can perceive stimuli without being consciously aware of the stimuli in question.
When consumers are exposed to over a thousand marketing messages in a week, however they selectively focus on those that are relevant to them.
The just noticeable difference between two stimuli was not an absolute amount, but an amount relative to the intensity of the first stimulus.
