This marketing concept focuses on persuading and convincing customers to buy the Products-

Which among the following is not an element of marketing mix –

Subdividing of market into homogeneous subsections of customers is referred to as :

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

Loyalty segmentation forms part of :

Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?

An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?

When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as :

Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?

What is the expansion of PLC?

Task environment in marketing is otherwise referred to as :

Today, marketing must be understood in a new sense that can be characterized as _________.

_____________ concept is followed by those companies who believe that excellent quality of goods or services can easily attract customers.

Pieces of information collected directly by an individual or organization.

A group of people brought together to discuss a specific topic. Usually consist of 6-9 people

A set of questions posed to a group of people to determine how that group thinks.

Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.

Gathering and analyzing information to help make sound marketing decisions.

One of the 4 P's of marketing; refers to where the product is sold and delivered to customers

One of the 4 P's of marketing; the cost of a product or service a company offers

One of the 4 P's of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, & excitement about products/services

Identified groups of consumers most likely to purchase your product or service

Paid form of non personal communication of ideas, goods and services.

AIDA stands for __________

Communication activities in creating and maintaining favorable relationship between organization and various public groups are refers to?

Which is not main promotional tool?

IMC stands for _____.

What the customer is charged.

Which statement best describes "Price"?

What is price skimming?

Positive and controllable factors that contribute to the business’ success.

Negative factors that are beyond the control of the business.

Areas where you or your organization may be weaker than others.

Positive factors that are not within the control of the business.

The following are the examples of Strength except one.

Strengths and opportunities are external.

Strengths are only tangible factors within a business.

The location of the business is a possible strength factor.

In Porter's Five Forces, the 'threat of new entrants' relates to:

Buyer power is high if:

A substitute product or service is:

It is a framework or a guide for assessing and evaluating the competitive strength and position of a business organization.

BCG Matrix stands for

Low relative market share and high growth rate is shown by.................quadrant

Which quadrant shows high relative market share and high industry growth rate ?

High relative market share but low growth rate is shown by.......... quadrant

The ultimate goals of CVM are to:

What are the functions of CRM?

The purpose of Digital Marketing is ...

To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods

Which of the list is NOT a digital marketing advantage?

SEO is the acronym for?

Digital marketing is often referred to as___________.

_________ is a form of Internet marketing utilizing social networking websites as marketing tool.

The ultimate form of marketing communications which known as a ‘pay-per-performance marketing’ method and it’s a commission-based