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WorksheetsMarketing Management
Total questions: 40
Worksheet time: 20mins
Holistic marketing does not include:
Relationship marketing
Integrated marketing
Internal marketing
Digital marketing
Social responsibility marketing
Subdividing of market into homogeneous subsections of customers is referred to as :
Target marketing
Market segmentation
Product positioning
Differentiated marketing
Which is the pattern of segmentation wherein the firms view each customer as a separate segment?
Undifferentiated marketing
Concentrated marketing
Customized marketing
Differentiated marketing
Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?
Demographic segmentation
Behavioural segmentation
Psychographic segmentation
Geographic segmentation
An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?
Multi-segment approach
Concentration approach
Total market approach
Differentiated market approach
When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as :
Positioning by Corporate identity
Positioning by product category
Positioning by competitor
Repositioning
Major household appliances and heavy consumer durables are referred to as :
Soft goods
Brown goods
White goods
Convenience goods
The dimension of product mix which measures how closely the different product lines are related is referred to as :
Width of product mix
Length of product mix
Depth of product mix
Consistency of product mix
What is the expansion of PLC?
Production life cycle
Product life cycle
Product line cycle
Production level concepts
Name the process of creating a unique name and image for a product in the minds of consumers?
Product positioning
Repositioning
Branding
Labelling
Task environment in marketing is otherwise referred to as :
Micro environment
Macro environment
Competitive environment
Socio-cultural environmnet
Who is the Father of marketing?
E.J.Mc Carthy
Philip Kotler
Robert Lautherborn
Stanton
Needs of _________ are being focused in Marketing.
Customer
producer
Retailer
wholesaler
Which concept of marketing emphasis on availability and affordability of the product –
selling
production
product
marketing
This marketing concept focuses on persuading and convincing customers to buy the Products-
production
product
selling
marketing
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
packaging
branding
labeling
none of the above
Which among the following is not an element of marketing mix –
Product
Price
Place
Advertising
Which of the following products consume maximum time and effort to purchase –
Convenience
Shopping
Specialty
All the above
Type of products which cannot be sold without technical knowledge –
Durable
Industrial
Convenience
none of above
Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.
i) Identify the important aspect neglected by the marketer in the above case.
(a)
Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –
Zero
One
Two
Multi
Which of the tools of public relations describes the financial activities of the company –
Press Kit
Annual Reports
Press Release
News Letter
Needs of _________ are being focused in Marketing.
Customer
producer
Retailer
wholesaler
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
packaging
branding
labeling
none of the above
