A long-term shift in buyers’ behavior and preferences.

Extent of a trend.

Trend element that is considered socially acceptable.

They’re considered to be a ‘go to’ person for new information and early trends. They take the trends early on and encourage others to join in by reducing their fears.

Short-lived, strong burst of appeal.

Lifespan of products or idea.

Starting point of a trend.

Idea, technology, person, and even can cause.

Parent of mega trend.

Its appeal among consumers is relatively small.

Jinjoo was a picky eater and couldn't decide what to order at the restaurant. She scanned the menu for something that looked good, but nothing seemed quite right. Suddenly, she noticed that the person at the table next to her had just received a plate of fries. Without further hesitation, she ordered the fries, even though she had been hoping for a healthier option. "At least I won't leave here hungry," she thought.

When Michelle found a shirt she loved at the store, she was thrilled to see that it was on sale for 30% off the original price of $100. She quickly calculated that she would only have to pay $70. But then, she spotted another shirt she liked, which was only 10% off the original price of $90. Even though $81 was still more than $70, Rachel couldn't help but feel like it was a good deal, since she had anchored her expectations to the original price of the first shirt.

Joseph had been searching for a parking spot for 20 minutes and was getting frustrated. Just as he was about to give up and go home, he spotted a spot right in front of his destination. But as he pulled up, he noticed that there was a fire hydrant next to the spot, and he would get a ticket if he parked there. Joseph weighed his options and decided that getting the ticket was worth the risk since he had already invested so much time in finding a spot.

Zayn was considering taking a day off work to go to a concert with her friends. She was worried about the consequences of missing a day of work, but also didn't want to miss out on the fun. To help her make the decision, she tried to simulate both scenarios in her head. She imagined the regret she would feel if she didn't go to the concert, as well as the stress of having to catch up on work if she did go. In the end, she decided that the experience of the concert was worth the potential consequences.

When Charles saw a sign advertising a new smoothie shop, he couldn't resist stopping in to try it out. As he perused the menu, he noticed that each smoothie had a name that was associated with a positive feeling or experience, like "Energy Burst" or "Tropical Escape." Charles found himself drawn to the names more than the ingredients and ended up ordering the "Island Paradise" smoothie, even though he didn't like mango or coconut.

True or False. Analyzing consumer behavior and preferences is used to spot a trend.

True or False. Personal factor is one of the elements that make up a trend.

True or False. New concepts and technologies that solve existing problems can be used to describe trends.

True or False. Culturally based element of a trend that is rooted on the people's cultural tradition, belief, and values.

True or False. Megatrends are a larger pattern of broad trends that reshape and transform lives.

True or False. Trend analysis is attempting to see the future in the present.

True or False. The fringe stage is an innovative idea develops in the market or became known to the trendiest consumers.

True or False. The classic trend is present in some form that is appropriate across diverse occasions and accepted by diverging consumer groups.

True or False. The mainstream stage is when early adopters participate together with the innovators to increase the perceptibility of the trend.

True or False. A network is an idea of connections between entities in space; a set of nodes and a set of ties.

STORY. What was the community problem in the anecdote?

STORY. What approach did the community use to address the problem?

STORY. What were some of the factors contributing to the pollution in the river?

STORY. What feedback loop was identified by the group?

STORY. What were some of the interventions implemented by the group to address the problem?

Athena is a healthcare provider working in a community clinic. One day, a patient named Eric comes in with symptoms of a medical condition that requires medication to treat. Athena evaluates Eric’s symptoms and medical history and determines that he could benefit from one of two medications: Drug A or Drug B. Athena decides to conduct an analysis to determine which drug is the best choice for Eric. She looks up the cost of each drug and the data on their effectiveness and side effects and calculates the cost per quality-adjusted life year (QALY) for each drug. After conducting the analysis, Athena determines that Drug B is the better choice for Eric. Although it is slightly less effective than Drug A, it has a lower cost per QALY and a lower risk of side effects. She discusses the options with Eric and recommends that he try Drug B.

Lian is a business owner who is considering expanding her company's operations to a new international market. She analyzes to evaluate the external factors that could impact her company's success in this new market. She considers the political, economic, social, and technological factors that could affect her business operations, such as local regulations, market trends, cultural norms, and infrastructure.

After conducting the analysis, Lian determines that the new market has a stable political environment, a growing economy, a young and tech-savvy population, and a robust digital infrastructure. Based on these findings, she decides to move forward with the expansion plan and invests in marketing and sales efforts to target this new market. Over time, Lian’s company establishes a strong presence in the new market and saw significant growth in sales and revenue.

Kervy is a city planner working on a project to build a new highway. The project will require a significant investment of public funds, and Kervy needs to determine whether the benefits of the highway will outweigh the costs. He conducts an analysis, weighing the economic benefits of the highway - such as increased access to jobs and businesses - against the costs of construction, maintenance, and potential environmental impacts. After conducting the analysis, Kervy determines that the benefits of the highway outweigh the costs. He presents his findings to city officials, who approve the project and allocate the necessary funding. The highway is built, and over time, it provides economic benefits to the community.

Cindy is a marketing manager for a small business that produces natural skincare products. She conducts an analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. She considers factors such as the company's brand reputation, product quality, customer service, and competition in the market.

After conducting the analysis, Cindy determines that the company has a strong brand reputation and high-quality products but struggles with limited distribution channels and high production costs. Based on these findings, she develops a strategy to expand the company's distribution channels by partnering with local retailers and increasing online sales. She also focuses on reducing production costs through process improvements and sourcing more affordable materials. Over time, Cindy’s strategy leads to increased sales and revenue for the company.

Which technology has made globalization possible?

What is the most effective way to mitigate global warming?

Which of the following is not a potential effect of global warming on human health?

Which of the following is not an aspect of globalization?

Which of the following is a cause of globalization?

Which of the following is not an effect of globalization?

Which of the following systems has facilitated globalization?

Which of the following is not a historical example of globalization?

Which of the following is not a historical example of globalization?

Which of the following is a negative effect of cultural globalization?

Which of the following is a negative effect of economic globalization?

Which of the following is a negative effect of globalization on the environment?

Which of the following is a potential negative effect of globalization on human rights?

What is the primary cause of global warming?

What is the main process driving global warming?

Which of the following is not an effect of global warming?

What is the most effective way to mitigate global warming?

Which of the following is a greenhouse gas?

Which sector is responsible for the highest amount of greenhouse gas emissions?

Which of the following is a positive feedback mechanism that contributes to global warming?

What is the name of the most recent international treaty aimed at mitigating global warming?

Which of the following is not a potential effect of global warming on human health?

Which of the following is a potential effect of global warming on agriculture?

The ability to acquire knowledge without proof, evidence, or conscious reasoning

Which would be best to use if you are going to choose a college that you want for your baccalaureate studies?

Which of the following is an example of intuitive thinking?

What is the potential downside of relying solely on intuitive thinking?

It is a “look that has the appeal of newness because it has been missing or scarce in the marketplace.

You shouldn’t dive into spotting trends before you know why you’re spotting them and what you want to achieve. For example, are you looking to find an idea that will make you money, or that will encourage your existing target audience to spend more with you? Who are you targeting? Establish your goals and chosen industry before you move forward

It is trivial because of its short life expectancy and prone to being outmoded.

1.

It is not created but is just revived from a style that existed all along in the lives of some sub-group.

What are the small forces that can stir big changes in communities, institutions, and societies around the world; and are usually emergent and unexpected to shape before us?

ICT through social media has been proven capable of ushering social movements.

Classify the following trends as MICROTRENDS or MEGATRENDS.

Stay-at-home Workers

What do you call a set of units manifesting certain ties or relationships that exist and operate beyond territorial borders of a particular country?

5. It is a pattern or a conceptualized idea that has the prospect of providing or having a continuing influence for a longer period of time.

8. It is trivial because of its short life expectancy and prone to being outmoded.

By using google keywords you can see the average number of searches that your potential trend is typed into Google each month, and compare them to other trends and keywords.

Over the past few years, social networking sites have proven themselves as effective and powerful marketing tools.

Identify the logo of being presented

What is a fad?

1. It is a “look that has the appeal of newness because it has been missing or scarce in the marketplace.

Classify the following trends as MICROTRENDS or MEGATRENDS.

The rise of the fast food businesses

Identify the logo of website being presented

Classify the following trends as MICROTRENDS or MEGATRENDS.

The age of biology where biotechnology makes great progress and raises major ethical issues, while biology becomes a more common metaphor.

What is a trend in a global scale that continues to shape and transform our economic, political, social and cultural lives?

Digital inclusion is a gap exists between households, educated and uneducated, socioeconomic groups, high-income countries and low-income countries, communities, regions, and nations with regards to access to ICT capacities, skills and facilities.

7. Its influence spreads across many sectors in the society.

It refers to the policies of the government to transfer government-owned corporations and sell them to the control of the private sector.

Which among the following types of globalization involves the global flow of ideas, knowledge, and values that homogenizes the cultural differences that exist between and among nations, regions, and individuals?

Classify the following trends as MICROTRENDS or MEGATRENDS.

Mothers over 45 years old are the fastest growing group of DOTA players

What do you call a product that became popular in recent and not-so-recent memory and has a short lifespan?

Globalization has primary types. Which among the following involves the movement of resources from one country to another?

Identify the logo of website being presented

Information and Computer Technology or ICT refers to a category of terms that cover any form of communication device or application, including; radio television, cellular phones, computers and; network hardware and software satellite systems applications such as video-conferencing and distance learning.

It is the movement of people from one territory to another for the purpose of taking up either a permanent or temporary residence.

 Liberal thinking and cosmopolitan principles started to free the human mind from backward, traditional and old-school perspectives. Freedom become the fundamental principle which served the purpose of globalization.

Identify the aspect of globalization in the given sentence

"Philippines and Indonesia agreed on a new border south of Davao"

The development of interconnectedness, global interactions and integration of counties into a unified global village were facilitated by the developments in science and technology through the utilization of the internet technology, cellular phones, electronic e-mails

TRUE OR FALSE: The warming of the Earth's average temperature in the past 100 years is primarily caused by human activity.

There are many people and organizations who lie about climate change. What is one reason why people intentionally tell LIES about climate change?

Match the text and the correct word.

Weather patterns for about 30 years can be used to describe the climate of a particular place.