WorksheetsIMC II
Total questions: 11
Worksheet time: 9mins
Integrated marketing communications involves the
coordination of all forms of
marketing communications in a/an ______ program that maximizes the impact
on the intended audience market.
Long
Unified
Advertising
Sales
Which of the following is NOT an element of integrated marketing?
Sales promotions
Event marketing
Media advertisement
Packaging
When a company write their marketing objectives, they must be?
Measurable
Realistic
Quantifiable
All mentioned
IMC begins with profiling the Customer
True
False
Sales promotion are designed to?
influence customer awareness
reduce manufacturing costs
create brand awareness
stimulate immediate sales of a product
All of the following except _____ are examples of new media :
Blogs
Newspaper
Online gaming
The degree to which the elements of an ad are meaningful, useful, or valuable to
the consumer” refers to....
Information
Relevance
Interpretation
Divergence
What is described as a company’s target audience?
The group of persons who buy a product
The group of persons who like a specific product
The group of persons who have already purchased a product
The group of persons the company aims to advertise to
All modern organization utilizes different media to marketing communication
forms to promote their offering
True
False
Draw the communication model
Extra Point! See if you can draw the feedback channel in the updated model of communication!
