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WorksheetsMIDTERM APRIL 2022 MARKETING
Total questions: 90
Worksheet time: 3600secs
Which of these activities is NOT needed in Market Planning
Dancing
Presenting data
Using data to create a marketing plan
Determining information needs
How does a free sample work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
PPC stands for
prime people court
people pay clark
pay per click
pretty posts cost
Dividing the total market into smaller, more defined categories is called…
Target market
Market segmentation
Grouping
Target groups
Mass marketing is the process of appealing to a small group rather than targeting an entire market.
True
False
___________ helps a business more closely identify its target market and its product needs.
Market Planning
Product Service Management
Financial Analysis
Distribution Channels
Kraft Foods sells Cool Whip, Capri Sun, and Macaroni and Cheese, this is an example of...
Retail Mix
Product Mix
Product Planning
Retail Planning
Providing Information, Ensuring Safe Use, Protecting the Product - these are examples
SWOT Analysis Components
Functions of Packaging
Steps in New Product Development
What is this image an example of as it relates to our Product Planning unit?
A bar chart
Product Sales Chart
Product Life Cycle
Product Profitability Cycle
The stages of a product life cycle are
Introduction, selling a lot, maturation, and decline
Information, selling, maturation, failing
Getting known, growth, maturation, and failing
Introduction, growth, maturity, and decline
Which Function of Packaging focuses on making a product stand out, design of the package, and and making a package visually appealing?
Promoting/Sell the Product
Meeting Customer Needs
Ensuring Safe Use
Providing Information
The moral aspects of marketing strategies
Ethical marketing
Social marketing
Segment marketing
Niche marketing
The process of dividing the customers into distinct groups with similar traits
Packaging
Segmentation
Branding
Focus
A form of non-price competition with a focus on how the product is presented to the customers
Physical evidence
Processes
Packaging
Promotion
The part of the extended marketing mix that focuses on procedures
Physical evidence
Process
People
Packaging
Strategies created and applied to attract buyers to a firm'product
Segmentation
Promotion
Advertising
Marketing
On "Black Friday" Best Buy will mark down their flat screen T.V.'s by 30%
Selling
Pricing
Channel Management
Market Information Management
Customer information includes which of the following?
Age
Discounts
Marketing Information
Products
What kind of people do sports drinks target?
Athletics
Unorganized people
Lazy
Teachers
Which one is not a part of demographics?
age
gender
time
income
Marketing is
about finance
about advertisement
about business based on customers` needs
about sales
Pyramid Maslow shows
Motives
Needs
Fears
Satisfaction of the client
AIDA is
model for communications in marketing
matrix of competitive forces
model of purchases
matrix of marketing
What is the highest online spending day of the year in the U.S.?
Black Friday
Cyber Monday
Christmas Eve
Thanksgiving Day
What is Cyber Monday?
The Monday following Thanksgiving, promoted by online retailers as a day for exceptional bargains.
The Monday before Thanksgiving, promoted by online retailers as a day for exceptional bargains.
The Monday following Thanksgiving, promoted by retailers as a day for exceptional bargains - In store only!
The Monday before Thanksgiving when all of the turkeys hide.
PPC marketing is essential, but it sure isn’t _______.
easy
cheap
profitable
Which P is not in the Marketing MIx?
place
people
price
promotion
Define guerrilla marketing.
monkeys in an advert
army based promotion
a surprise and interesting form of advertising
all of the above
What is the person who buys a product called?
Retailer
Pet owner
Tabeleau
Customer
Taylor Swift recommends this mouthwash. This is an example of...
Glittering Generalities
Bandwagon
Testimonials
Celebrity Endorsement
Which slogan does Nike uses?
Just do it
Impossible is nothing
Think different
What is the logo of this ad?
i' m lovin' it
The angus third pounder..... gets your today.
Which company uses this logo?
Microsoft
Android
Samsung
Which company uses this logo?
Mr. Coffee
Star Club
Aqua Tea
Starbucks
What type of ads would you expect to see during a sporting event?
New Toy Ads
Cooking Utensils
Sports drinks
Make up
The marketing Mix has_________ elements.
3
2
4
Price refers to _________.
where the product will be sold
How much people will to pay for the product
how the business tells people about the product
What is not part of the marketing mix ?
Place
Product
Price
Person
True or False: Social Media is influencing how businesses gain good PR
True
False
True or False
The growth of the internet has encouraged even small businesses to sell Products Directly to the customer – E-commerce.
True
False
What is an impact of e-commerce?
On-going staff training is essential, to keep up with new technological developments
More competition from new companies
New high-tech jobs (e.g. website designer)
ALL OF THE ABOVE
The function of marketing in charge of moving, storing, locating, and transferring goods and services is which function?
Pricing
Channel Management/Distribution
Market Planning
Selling
Age, gender, marital status, ethnic background & occupation are statistics often referred to as ?
Target Market
Demographics
Psychographics
Groups
The Marketing Mix consists of 4 P's. Identify the 4 P's.
Price, Product, Place & Promotion
Price, Package, Place & Product
Package, Price, Product & Place
Package, Promotion, Price & Product
Different consumers have different needs.
True
False
"i'm lovin' it" is one of McDonald's famous brand....
Slogans
Logos
Promises
Touch Points
AI stands for artificial intelligence.
True
False
The look, tone, and feel of a business is known as the ______________.
Brand
Logo
Slogran
Advertising: is a tool used to get people to want to buy something
True
False
Which slogan does Nike uses?
Just do it
Impossible is nothing
Think different
What is the logo of this ad?
i' m lovin' it
The angus third pounder..... gets your today.
What is a logo?
a picture showing the product advertised
a phrase associated with a product
a symbol a company uses for its brand
Which company uses this logo?
Microsoft
Android
Samsung
Which company uses this logo?
Mr. Coffee
Star Club
Aqua Tea
Starbucks
Using factors such as age, gender, and race is using what type of market segmentation?
Geographics
Demographics
Psychographics
Behavorial
Which business has this logo?
BP
Shell
Tesco
Which business has this logo?
Amazon
Spotify
Netflix
Sky
A ________________ is something you do for someone else as your business.
service
product
branding
market
Your target market is defined as.....
people who live in your neighborhood
people you know including your friends, family, and social media contacts
people who want what you have to offer and are willing to pay the price you charge.
Your primary group of customers to whom you direct your marketing efforts is called the target market.
True
False
Activities that increase awareness and sales of a product or service
Promotion
Investments
Everything a business does to convince customers to buy their product or service
Branding
Marketing
A product is a tangible item you sell.
True
False
As service is something you do for someone else.
True
False
What is the look, tone, and feel of a business?
Marketshare
Employees
Service Industry
Brand
Marketing: everything a business does to get customers to buy their product or service
True
False
Promotion: activities that increase awareness and sales of a product of service
True
False
Target Market: the primary group of customers that a business directs its marketing efforts toward
True
False
Price is determined as what the consumer is willing to pay for the product. Often based off of the costs of competiting products.
True
False
Select all that apply-the marketing mix is made up of
price
product
place
promotion
A serivce is something a person or place can provide such as a haircut or oil change.
True
False
Target, Walmart, Kroger, Food Depot are all examples of what part of the marketing mix?
Price
Place
Marketshare
Niche market
Promotion is best described as
activities that increase awareness and sales of a product of service
group identified for a specific marketing program
items that have monetary value
