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WorksheetsNote2
Total questions: 15
Worksheet time: 9mins
We would like to target Chief operations officer, Operational Risk manager and Strategic Planning with content of respective. What can I choose?
Discrete Emails
Segmentation
Tokens
Snippets
The marketer wants custom Marketo field values to be called into email content, which is possible by
Snippets
Modules
Tokens
Segments
The marketer says tokens cannot be called in subject line but the client claims that tokens are possible in SL,
Possible
Not possible
Needs scripting
Custom email layout design
Transition rules are used in,
Engagement program
Event program
Email program
Default program
The communication limit can be set in by,
Campaigns operated by marketers
Admin users
Contains default setup in Marketo
Marketing manager
The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0. In which two ways can this be done? Choose two answers:
Change the score manually to 0 on the lead details page
Do nothing because unsubscribing automatically resets the score to 0
Set up a list called "reset leads score to 0" and add the lead to that list
Set up a batch campaign with flow action step to change the score to 0
Mark the lead as marketing suspended because that will automatically change the score to 0
A landing page in a program can be described as which form of asset?
Local
Global
Inherited
Overridden
Which two behaviours can be tracked with Munchkin code? Choose two answers:
Web page visits
Web page clicks
Web page bookmarks
Social media activity
Average time spent on site
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets. What needs to be built before the snippets can be used?
Tokens
Segmentation
Smart lists
Email templates
What is the purpose of a hidden field?
To add hint text
To securely gather data
To block spam submissions
To collect URL parameter information
A marketing manager is setting up a registration page for conferences in Australia and wants the form to display the state field only when the country field value of Australia is selected. Which of the form’s properties should be enabled to accomplish this when editing the form?
Mask input on the state field
Mask input on the country field
Visibility rules on the state field
Visibility rules on the country field
A marketer has a global form that is used on five white-paper landing pages. How can the marketer determine which leads filled out the form on a specific landing page?
Create a landing page performance report
Create a form submission list in the design studio
Create a smart list using the filter "Filled out form" with the constraint of "Web page"
Create a smart list using the filter "Visited web page" with the constraint of "form = true"
Where is the setting to enable progressive profiling when designing a form found?
Filed details
Admin functions
Form settings > Themes
Form settings > Settings
Which form option is needed to use advanced thank you pages?
None
Form defined
External URL
Another available landing pages
A US based organization does business internationally. The forms on the company website collect basic information: First name, Last name, Company name, Country, and Email address. What needs to be done in Marketo to ensure legal requirements are met for handing leads in countries with double opt-in laws?
Suppress all non-US respondents
Include a Unsubscribe link in all Marketo emails
Create the processes to abide by a country's SPAM laws
Add a checkbox with verbiage stating that filling out the form, the lead consents to receive email
