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11th Grade - Unit 5 - Shopping and Advertising

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Choose the correct word for the definition

A type of product manufactured by a particular company under a particular name.

"a new brand of detergent"

a)

discount

b)

brand

c)

feel-good factor

d)

impulse buyer

2.

A deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers.

"many stores will offer a discount on bulk purchases"

a)

discount

b)

brand

c)

feel-good factor

d)

impulse buyer

3.

A quality in something that makes people feel happy and positive about their lives, a product, the economy, etc

a)

discount

b)

brand

c)

feel-good factor

d)

impulse buyer

4.

The buying of goods without planning to do so in advance, as a result of a sudden whim or impulse.

a)

discount

b)

brand

c)

feel-good factor

d)

impulse buyer

5.

The exchange of a commodity for money; the action of selling something.

a period during which a retailer sells goods at reduced prices.

"a clearance sale"

a)

jingle

b)

logo

c)

product placement

d)

sale

6.

A short slogan, verse, or tune designed to be easily remembered, especially as used in advertising.

a)

jingle

b)

logo

c)

product placement

d)

sale

7.

A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

"the Olympic logo was emblazoned across their jackets"

a)

jingle

b)

logo

c)

product placement

d)

sale

8.

A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.

"product placement is common practice in American movies"

a)

jingle

b)

logo

c)

product placement

d)

sale

9.

To be careful in the use of one's money or resources.

a)

jingle

b)

slogan

c)

product placement

d)

thriftiness

10.

A short and striking or memorable phrase used in advertising.

Subway "Eat fresh"

a)

jingle

b)

slogan

c)

product placement

d)

thriftiness