What is the establishment of a business in a foreign country called?

Which term describes the number of items a company sells in one particular  product line?

What involves hiring a foreign manufacturer to make your products according to  your specifications?

Which term describes when a company changes an existing product/promotion to  better suit the characteristics of another country?

Which form of introductory pricing does a company use on its products if they price above the competition

Which state of trade is a country in if it imports more goods than it exports?

Which term describes the group of people that a company focuses all their  marketing towards?

Which stage of the decision-making process would Jason be in if he were deciding  which toothpaste brand would help him to whiten his teeth?

Which of the following statements best describes the law of diminishing marginal  utility?

Which term is used to describe how an employee is being paid when pay is based  only on the number of products they have sold?

What is the process of designing activities in order to create goodwill toward a  business?

Which term describes a private company that combines shipments from several  different businesses and delivers them to their destinations?

Which term describes a firm’s percentage of the total sales volume generated by  all competitors in a given market?

A customer goes to an optometrist and is fitted for new frames. What type of sale  is this?

When a store promotes a product's price in regards to the amount you buy, which  pricing strategy are they using? For example: 5 pairs of socks for $15.00.

Which would be an example of a specialty media item?

What type of pricing strategy is everyday low pricing?

Which term describes the channels of communication advertisers use and pay for  to send their messages to potential customers?

A shirt manufacturer makes 100 shirts to sell at $50 each. It costs $10 to make and  market each shirt. How many shirts do they need to sell to make back their initial  investment?

Which term describes a value placed on a good or service?

What is an example of product bundling?

What term describes all decisions a business makes about the production and sale  of its products?

What type of advertising attempts to create a favorable impression and goodwill  for a business or an organization?

In response to consumer wants and needs, what do companies add to their  products?

Which form of transportation would natural gas transported from Alaska to Maine  use?

When demand is barely affected by a change in price, what type of demand does  the product have?

Coca-Cola Worldwide Distribution center sells its products to a local Coca-Cola  Distribution center who sells the products to Costco Wholesale who sells it to CVS  Pharmacy who then sells it to a customer. Which level of distribution intensity is  Coca-Cola using

The makeup brand Maybelline can be purchased at Walmart, Target, Kroger,  Walgreens, and other convenient stores. Which level of distribution intensity is  Maybelline using?

Karen buys a t-shirt to remember her trip to Disney World. What type of buying  motive is this?

Which advertising element is NOT included in transit advertising?

Which of the following is a disadvantage of outdoor advertising?

Which term describes a word, name, symbol, sound or combination that has been  legally protected by the federal government?

Tommy Hilfiger clothing can be purchased in large department stores, such as  Dillard’s, Macy’s and Nordstrom. Which level of distribution intensity is Tommy  Hilfiger using?

Ingles sells a variety of products such as cookies, meat, bread, shampoo, and  much more. Which term describes what all of these products are in relation to the  store?

Which of the following is an objective of sales promotion?

Samsung advertises the unique advantages of their cell phones in comparison to  the Apple. Which form of product positioning are they using?

What is the first step in the selling process?

Which concept describes matching the characteristics of a product to a customer's  needs and wants?

 Which term describes mentioning additional or related merchandise to the  customer after they have decided to purchase an item?

You purchase Kellogg’s Rice Crispy cereal. What type of product did you purchase?

Which type of promotion does a business have the least control over?

Which term describes a "catch phrase" or small group of words combined in a  special way to present an advertising message?

What is the term for retailers selling products over the internet to the customer?

When a product's price ends in an even number what is the perception by the  customer of the product's quality?

 Brooke works for Publix. She manages the bakery’s inventory by refilling stock and  maintaining the store’s cake display. What is Brooke’s position?

What form of transportation would be used to move gasoline from a refinery to a  local gas station?

Which term describes the use of the same promotions and selling the same  product in all countries?

Which of the following is both the most expensive and fastest method of shipping?

Which of the following is an example of public relations?

Which term identifies the point at which sales revenues equal the costs and  expenses of making and distributing a product

Which term identifies the combination of different promotional elements?

Which term identifies the difference in value between exports and imports of a  nation?

Before Joe, a McDonald's employee, rings up a customer’s order of a burger, fries,  and a drink he asks the customer if they would like to “super-size” it? What method is Joe using to sell additional merchandise?

What type of advertising is sent by businesses directly to prospective customers?

When a company sets prices consistently low with no intention of offering  discounts in the future, which pricing strategy are they using?

What does it mean to find the product gap?

Crayola has introduced a new line of glitter markers. Despite its similarity to  existing products, Crayola expects the new marker will be sold successfully. What  position technique is being used?

What term describes products or promotions specially designed for certain  countries or regions?

What is the final phase of the product life cycle?

A McDonald’s employee, rings up a customer’s combo meal and then asks

the customer if they would like a larger size combo. What method is the employee using to

sell additional merchandise?

Louis Vuitton apparel uses which of the following psychological pricing techniques to

convey that they are a luxury watch brand?

The price of a new product is set very high to capitalize on the

high demand during its introductory period it is called?