This channel member buys large quantities of goods from manufacturers, stores them and resells them to other businesses.

This channel member sells goods to the final consumer.

All the following are reasons producers use indirect channels of distribution EXCEPT:

True or False: If a product changes ownership between companies during the distribution process, it is officially an indirect channel of distribution.

All of the following are reasons to use a direct channel of distribution EXCEPT:

distribution aimed at maximum market coverage

Screening retailers so not everyone can sell your product but giving enough room to put your product in a good amount of vendors.

Only one dealer within a given area are allowed to sell the product.

True or False: Majority of companies only use one channel of distribution for a product.

If a product has an expiration date, which channel would make the most sense for a producer?

What is supply chain management?

True or False: The end customer can be a business.

If a company ships the product from the manufacturer to a store they own, then to the customer, it is an example of which type of channel?

The most important reason companies use an indirect channel of distribution is...

What is the point of demand forecasting?

The higher the inventory

There are three things that can help reduce the Bullwhip Effect in supply chains. All of the following apply EXCEPT:

Lead time refers to...

Companies are often playing with their inventory to have the least amount possible while still being able to fill orders. This leads to very low costs and improves profits. This strategy is referred to as...

In an indirect channel, often small changes in demand at the retail level cause bigger fluctuations in ordering as you go up the supply chain. This phenomenon is called...

The process of getting raw materials to the manufacturer

The process of getting the finished product from the manufacturer to the end consumer is the...

The Anthony family hired a travel agent to help arrange a vacation. They have already planned and taken trips to many U.S. destinations. What type of decision making will they likely use to plan their trip?

What system involves finding customers and keeping them satisfied?

Jason has always purchased Apple products since he has never had problems with those products. He has decided to upgrade to an iPhone with the latest features. What decision-making process has he used?

What type of sales techniques are prohibited by most businesses?

Jill exceeded the sales ____________________ that was the goal set for the month by her manager.

Jamie and Craig started a skateboard business in Craig’s garage. Now they have so many customers that they must find and rent store space. Selecting the space will require ____________________ decision making.

True or False: Personal Selling is direct contact between a salesperson and a customer.

True or False: Salespeople are often paid a commission, which is a payment earned when an item sells.

True or False: Consumer Selling is a sales exchange between 2 or more companies

True or False: Salespeople make a cold call when they visit a customer without an appointment.

What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?

Outward Bound is selling a backpack together with a pair of hiking boots at one-third off their regular combined price. What type of promotion is this?

The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities of The Green Place so that the store projects the right image to its customers. What is Chris directly involved in?

What is a special price discount that is given as an incentive to wholesalers and retailers?

The business often has the least control over which type of promotion?

True or False: A promotional mix is a cost-effective combination of strategies designed to reach a company’s goals.

True or False: A premium is an item such as a coupon or factory pack that is free to consumers as a condition of purchase

An airline and a car rental company might combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as a promotional ____________________.

Money a manufacturer pays a retail chain to place a product on store shelves

True or False: An advantage of publicity is that it costs more than other forms of promotion.

A mortgage broker arranges for a bank to provide a mortgage for a consumer or business. What is the channel of distribution for services?

Delene manages the Sweet Tooth Candy inventory at 20 supermarkets by refilling stock and maintaining the stores’ Sweet Tooth displays. What is Delene?

Of the four Ps of marketing, the ________________ decision relates to distribution

An agent who brings buyers and sellers together for a sale is a(n) ____________________.

A(n) ____________________ is a distributor who is paid a commission to help sellers and buyers get together.

______________ uses all suitable outlets to sell a product.

______________ occurs when products are supplied to only one dealer within a certain geographic area.

True or False: A gourmet coffee manufacturer sells its product to restaurants. In this channel of distribution, the final user is an industrial user.

True or False: An in-house sales force allows a company more control.

True or False: A manufacturer uses intensive distribution by using only a limited number of outlets to sell products in its geographic area.

Which type of promotion is depicted by a business’s one-time announcement of its half-price sale in the local newspaper?

In which stage of a product's life cycle do promotional activities focus on differences between competing products?

Which best describes the relationship of promotion and marketing?

Which is an objective of institutional advertising?

How have technological advancements enhanced a small business's ability to promote its products?

What is new technology enabling businesses to create that is impacting the promotion function?

Which statement is true about regulating international promotional activities?

Which situation most accurately depicts a promotional ethical issue in relation to children?

Which form of promotion is generally emphasized for complex, technical products sold to industrial users?

How do competing businesses within the same industry usually react to each other's promotional mixes?

Which is an example of advertisement stereotyping?

Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of which technological development?

Which type advertising promotes the support of a bank that gives to community projects?

Why are there specific guidelines for advertising to children?

Why are promotional media such as newspapers and television referred to as mass media?

Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?

How does promotion benefit customers?

Which is an example of out-of-home media?

Which is a print promotional medium?

Which would be used to promote special sales events only to customers who live in a specific location?

The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?

Which communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders?

Ben recently purchased a cellular telephone. The manufacturer provided a form and a special code with the telephone's packaging. Ben completed the form, copied his sales receipt, and mailed these items back to the manufacturer along with the part of the packaging that contained the special code. Within six weeks, Ben received a $50 check from the telephone manufacturer. Which type of sales-promotion technique was used?

During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?

The use of communications channels in public-relations activities is an important part of which action?

Which is a common communications channel used in public relations?

The reason for using certain communications channels, such as coupons, in sales promotion is to accomplish which goal?

Which is an example of marketing information that a business could gather by surveying its customers?

Which characteristic of useful marketing information is represented by the statement, 'The benefits of using the information should be greater than the expense of gathering the data used to generate this information'?

In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by which component?

An image on a website trying to get you to buy a product would be...

A coupon is an example of ____________

One of the public relations tools is a...

Which of these is NOT part of the promotional mix?

Door-to-door sales is an example of...

________ reaches large groups of audiences at a high frequency

A company sponsoring a charity event, such as a 5K race, would be an example of...

Why are Channels of Distribution needed in Marketing?

In a direct channel there are intermediary businesses that perform some of the marketing functions.

In a direct channel, the producer sells directly to the final consumer

 Physical distribution (also known as logistics) is the process of efficiently and effectively moving products and materials through the distribution channel.

Common options for storing and handling products while they are moving through the distribution channel include what?

Physical distribution includes what activities?

This marketing function involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services.

The two types of distribution channels are:

Where does a channel of distribution begin?

A distribution strategy where the plan is to sell to as many customers as possible

This method of transportation is relatively low cost and can handle large quantities, but it has a lack of flexibility with drop of and pick up locations and schedules

The major advantage of this form of transportation is speed, but a disadvantage is high cost

The most flexible of the major transportation methods

A distribution strategy that only allows a limited number of outlets in a geographic area to sell a product.

A distribution strategy that involves distribution of a product in protected territories in a geographic area.