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WorksheetsSEM I 4.03 New
Total questions: 18
Worksheet time: 9mins
Name
Class
Date
1.
Why is sport/event sponsorship one of the fastest growing promotional activities today?
a)
There is no risk involved with sport/event sponsorship.
b)
Fans are not willing to patronize a sponsoring company.
c)
People are receptive to companies that sponsor their teams/events.
d)
Many teams/events would not be able to survive without sponsorship.
2.
Proper exploitation of sport/event sponsorships encourages
a)
ambush marketing
b)
people to buy products
c)
competition
d)
sponsorship clutter
3.
Which of the following is an accurate statement about sponsorship opportunities:
a)
Opportunities exist everywhere and in all sizes.
b)
Only large businesses can afford sponsorship fees.
c)
Sponsorships with major league teams/events are the most profitable.
d)
Opportunities are only available in major cities.
4.
Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?
a)
It is more difficult to exploit the sponsorship.
b)
Sponsorship at a national level is too costly.
c)
They want to reach the people who buy their products.
d)
National teams and events are interested only in international business sponsors.
5.
What must smaller businesses have to compete with larger businesses for a sponsorship opportunity?
a)
Publicity
b)
Brand awareness
c)
Budget
d)
Exclusive rights
6.
What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?
a)
Contracts
b)
Entertainment
c)
New leads
d)
Brand recognition
7.
If Coca-Cola is the only soft drink sponsor of your favorite team, Coca-Cola is considered a(n) _________ sponsor.
a)
dynamic
b)
large-business
c)
sole
d)
exclusive
8.
The relationship between a sponsor and a sport/event entity is often described as a
a)
merger
b)
partnership
c)
buyout
d)
takeover
9.
Who benefits from an effective sport/event entity sponsorship?
a)
Sponsor, sport/event entity, and fans
b)
Sport/Event entity, fans, and competitors
c)
Competitors, sponsor, and fans
d)
Sponsor, competitors, and sport/event entity
10.
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
a)
provided to ambush marketers
b)
included in a sponsorship proposal
c)
included in event programs
d)
provided to the city hosting the event
11.
If the terms of the sponsorship proposal are not acceptable, a business may try to __________ with the sport/event entity.
a)
negotiate
b)
collaborate
c)
arbitrate
d)
contemplate
12.
A formal contract is the preferred form of written agreement between a sponsor and a sport/event entity because it
a)
can be negotiated
b)
spells out the terms of the agreement
c)
is legally binding
d)
requires signatures of all parties
13.
An athlete, a team, or a league are examples of
a)
sport entities
b)
television documentaries
c)
sponsorships
d)
private enterprises.
14.
Which of the following is an example of ambush marketing:
a)
Paying a fee to be a sponsor
b)
Donating goods in exchange for sponsorship privileges
c)
Donating services in exchange for sponsorship privileges
d)
Non-sponsoring business broadcasting commercials during an event
15.
When too many sponsors are involved with an event, fans may tune out all advertising as a result of all the
a)
sponsorship clutter
b)
mass-media advertising
c)
ambush marketing
d)
guilt by association.
16.
Guilt by association, a striking team, and a team having a losing season are examples of sponsorship
a)
goals
b)
exclusivity
c)
risks
d)
clutter
17.
When a sponsor gives away logo hats, T-shirts, pennants, and other specialty advertising products during a sponsored event, the sponsor is:
a)
exploiting the sponsorship
b)
participating in ambush marketing
c)
owning the event
d)
demonstrating exclusivity
18.
How is sponsorship success measured?
a)
Dollars spent
b)
Ticket sales
c)
Target reach
d)
Return on investment
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