A room that is not sold today cannot be sold some other day.

One destination can easily be substituted for another destination.

When a new restaurant opens, the old favorites are relegated to second choice.

A destination that promises fresh air from its beaches or scenic view of the mountains cannot send a sample.

One may have gone to the same restaurant several times and have different dining experience each time.

The product and the consumer cannot be in two different places; they have to be in the same place.

Tourism products cannot examine nor test before purchase.

This is also the reason most tourism products, such as airlines and resorts have different rates throughout the year.

While the first time at the restaurant may have been quiet, the second time, one finds it to be noisy.