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WorksheetsPromotional Tools Quiz
Total questions: 10
Worksheet time: 3mins
Gives consumers a chance to win something such as a trip or cash upon the
purchase of products and services. Raffle entries are given to consumers based on the total
amount of consumption. They are then raffled off for a prize such as an overnight stay in a hotel,
a resort, etc.
Contests and Games
Packages
Point of Purchase
These are an examples of?
Sales Promotion
Personal Selling
Advertisement
Direct Marketing
The salesperson represents the business to
its customers. Whatever impression and image the salesperson has is the image that the clients form in
their minds about the company he/she represents.
Public Relations
Personal Selling
Direct Marketing
These are an examples of?
Direct Marketing
Advertisement
Sales Promotion
Personal Selling
Needs to be customized and personalized. Marketers estimate that prospective customers
have very limited attention spans, and it will only take a few seconds for them to make a judgment on
whether to continue reading your message or for them to proceed to do other things.
Message
List
Offer
These are an examples of?
Direct Maketing
Sales Promotion
Personal Selling
Public Relations
Mass media channels help generate publicity and awareness for huge
audiences. If managed well, news about the product or service can be made available to the
mass market with very minimal expense.
Corporate Communication
Press/Media Relations
Product Publicity
These are an examples of?
Sales Promotion
Direct Marketing
Advertisement
Public Relations
Used to introduce a new product or to build up primary demand for the
product. Companies employ aggressive tools to ensure that a new product creates excitement and
demand within its target market.
Persuasive Advertising
Reminder Advertising
Informative Advertising
These are an examples of?
Public Relations
Sales Promotion
Direct Marketing
Advertisement
