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MARKETING M2

Total questions: 151

Worksheet time: 4hrs 16mins

Name
Class
Date
1.
It is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy and delight a need or want
a)
product
b)
goods
c)
services
2.
It includes physical objects, services, persons, places, organizations, and ideas
a)
product
b)
goods
c)
services
3.
It is a set of tangible and intangible attributes including packaging, color, price, quality, and brand, plus the seller’s services and reputation
a)
product
b)
goods
c)
services
4.
Consumer goods that are used over an extended period of time
a)
Durable goods
b)
Non-durable goods
c)
services
5.
Appliances
a)
Durable goods
b)
Non-durable goods
c)
services
6.
Vehicles
a)
Durable goods
b)
Non-durable goods
c)
services
7.
Electronics
a)
Durable goods
b)
Non-durable goods
c)
services
8.
Quickly consumed, worn-out, or outdated
a)
Durable goods
b)
Non-durable goods
c)
services
9.
Foods
a)
Durable goods
b)
Non-durable goods
c)
services
10.
Disposables (cups, plates)
a)
Durable goods
b)
Non-durable goods
c)
services
11.
Shoes and Clothes
a)
Durable goods
b)
Non-durable goods
c)
services
12.
Activities, tasks, benefits, or satisfactions that are offered for a price
a)
Durable goods
b)
Non-durable goods
c)
services
13.
Patient counseling
a)
Durable goods
b)
Non-durable goods
c)
services
14.
Blood pressure monitoring
a)
Durable goods
b)
Non-durable goods
c)
services
15.
Bought by household consumers for their own final consumption
a)
Consumer goods
b)
Industrial goods
16.
Bought by business people for resale, for further processing, or for use in producing other products
a)
Consumer goods
b)
Industrial goods
17.
Those which the consumer already knows and buys with a minimum comparison and buying effort
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
18.
They are goods that the consumer buys frequently which include food items, hardware items, and convenience services
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
19.
Classified as non-durable goods
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
20.
Are consumer goods for which consumers feel the need to compare, seek additional information, examine the product, or reassure themselves about the product’s quality, price, style, suitability, or value before making the purchase
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
21.
The consumer feels the need to examine the product’s feature before buying it
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
22.
Classified as durable goods
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
23.
Prospective buyers of these products expect to benefit by first shopping around
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
24.
The process of searching and comparing continues as long as the buyer believes that the potential benefits from a better purchase more than offset the additional time and effort spent on shopping
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
25.
Are consumer goods for which consumers have a strong brand preference and are willing to spend time and effort in finding the chosen brand
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
26.
The consumer believes that he already knows what he wants and will not accept substitutes
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
27.
Luxury items
a)
Convenience Goods
b)
Shopping Goods
c)
Specialty Goods
28.
Bought by consumers regularly
a)
Staples
b)
Impulse
c)
Emergency
29.
Food, Sunscreen
a)
Staples
b)
Impulse
c)
Emergency
30.
Bought by consumers without planning or search
a)
Staples
b)
Impulse
c)
Emergency
31.
Chocolates, Sodas, Snacks
a)
Staples
b)
Impulse
c)
Emergency
32.
Bought by consumers when there is an urgent need for them
a)
Staples
b)
Impulse
c)
Emergency
33.
Candles, Flashlight, Umbrella, Raincoat, Battery, Remote controllers
a)
Staples
b)
Impulse
c)
Emergency
34.
Are evaluated by consumers as similar in quality and features but differing in price
a)
Homogeneous/Uniform Shopping Goods
b)
Heterogeneous/Non-Uniform Shopping Goods
35.
Have unidentifiable product differences
a)
Homogeneous/Uniform Shopping Goods
b)
Heterogeneous/Non-Uniform Shopping Goods
36.
For these kinds of goods, cut, fit, style, and look are more important to consumers than small price differences
a)
Homogeneous/Uniform Shopping Goods
b)
Heterogeneous/Non-Uniform Shopping Goods
37.
Consumers are not yet aware of or which they have no immediate need for
a)
Homogeneous/Uniform Shopping Goods
b)
Heterogeneous/Non-Uniform Shopping Goods
c)
Unsought Goods
38.
Life insurance, Funeral services
a)
Homogeneous/Uniform Shopping Goods
b)
Heterogeneous/Non-Uniform Shopping Goods
c)
Unsought Goods
39.
Are industrial goods that are processed to become part of another product
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
40.
API, Excipients, Colorants
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
41.
Include component parts and component materials
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
42.
Component parts enter the finished product complete and without any change in its form
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
43.
Components materials are usually processed further to become another finished product
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
44.
major capital items (invest a lot) necessary for the manufacture of a final product
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
45.
Machines, Equipments, Mixers
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
46.
Has substantial value and is used in an organization’s operations
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
47.
They do not become part of the finished product and their life is shorter than that of installations
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
48.
Computers
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
49.
Low-priced goods with short life-span that help in an organization’s operations without becoming part of the finished product
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
50.
Ballpens, Pencils, Papers
a)
Raw Materials
b)
Manufactured Parts and Materials
c)
Installations
d)
Accessory Equipment
e)
Operating Supplies
51.
Performances or processes that benefit others
a)
Product
b)
Goods
c)
Services
52.
It can accompany a tangible product or be of value by themselves (value-added services)
a)
Product
b)
Goods
c)
Services
53.
Patient-counseling and compliance services increase the effectiveness of drugs
a)
Pharmacy Services
b)
Pure Services
54.
Services that are provided without a tangible product
a)
Pharmacy Services
b)
Pure Services
55.
Drug information services, poison information, patient consultation, disease screening activities
a)
Pharmacy Services
b)
Pure Services
56.
dispensing, refill programs, OTC assistance, and compounding
a)
Pharmacy Services
b)
Pure Services
57.
Absolutely essential for the consumer to receive a core benefit
a)
Core Services
b)
Facilitating Services
c)
Supporting Services
58.
filling a prescription for a drug to cure a patient’s medical condition
a)
Core Services
b)
Facilitating Services
c)
Supporting Services
59.
Necessary for the use of core of services because without these, a needed drug would not be available to dispense
a)
Core Services
b)
Facilitating Services
c)
Supporting Services
60.
drug inventory, billing
a)
Core Services
b)
Facilitating Services
c)
Supporting Services
61.
They are not essential but can increase the value of the core service and differentiate it from the services of competitors
a)
Core Services
b)
Facilitating Services
c)
Supporting Services
62.
They depend on the patient’s needs
a)
Core Services
b)
Facilitating Services
c)
Supporting Services
63.
Patient counseling may fall into this category if the patient is already familiar with the drug and is achieving optimal outcomes with it
a)
Core Services
b)
Facilitating Services
c)
Supporting Services
64.
They are actions and events that cannot be seen, held, or touch, thus their quality cannot be measured, tested or verified in advance of the sale to ensure excellence
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
65.
Training services of new pharmacists
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
66.
No services are exactly alike, They vary from person to person, transaction to transaction, and even time to time
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
67.
Service quality cannot be easily standardized because of the variations among interactions between buyer and seller
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
68.
Production and consumption of services are simultaneous
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
69.
Services are used as they are being produced, or they are not used at all
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
70.
Once delivered, a service is lost.
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
71.
Services cannot be put on a shelf for later use
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
72.
The service provider, customers, and service itself are inseparable because the provider produces the services with the customer’s participation
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
73.
Service quality is determined by both the provider and the customer
a)
Intangibility
b)
Inconsistency
c)
Inventory
d)
Inseparability
74.
Truly unique products
a)
Innovative Products
b)
Replacement Products
c)
Imitative Products
75.
They satisfy a real need that has not been satisfied at the time they are introduced
a)
Innovative Products
b)
Replacement Products
c)
Imitative Products
76.
Covid-19 vaccines
a)
Innovative Products
b)
Replacement Products
c)
Imitative Products
77.
Significantly different from existing products in form, function, and benefits
a)
Innovative Products
b)
Replacement Products
c)
Imitative Products
78.
Improve the existing product before and replace it with what we are using today
a)
Innovative Products
b)
Replacement Products
c)
Imitative Products
79.
New to the company but not entirely new to the market
a)
Innovative Products
b)
Replacement Products
c)
Imitative Products
80.
Best described as “me too” products
a)
Innovative Products
b)
Replacement Products
c)
Imitative Products
81.
new release drugs (patent), after its patent, generics are invented
a)
Innovative Products
b)
Replacement Products
c)
Imitative Products
82.
Involves a continuing search for product ideas that are in line with the needs of the target market and with the objectives of the business
a)
Idea Generation
b)
Idea Screening
c)
Concept Development and Testing
d)
Marketing Strategy Development
83.
It is the exploration stage of new product development
a)
Idea Generation
b)
Idea Screening
c)
Concept Development and Testing
d)
Marketing Strategy Development
84.
The stage in which alternative ideas are sorted
a)
Idea Generation
b)
Idea Screening
c)
Concept Development and Testing
d)
Marketing Strategy Development
85.
This involves analyzing new ideas to determine which need further study and which are to be rejected
a)
Idea Generation
b)
Idea Screening
c)
Concept Development and Testing
d)
Marketing Strategy Development
86.
The development of screened ideas into product concepts
a)
Idea Generation
b)
Idea Screening
c)
Concept Development and Testing
d)
Marketing Strategy Development
87.
involves testing the product concept with a group of consumers to determine their reaction
a)
Idea Generation
b)
Idea Screening
c)
Concept Development and Testing
d)
Marketing Strategy Development
88.
Involves developing a marketing strategy in introducing the product to the market
a)
Idea Generation
b)
Idea Screening
c)
Concept Development and Testing
d)
Marketing Strategy Development
89.
It consists of 3 parts
a)
Idea Generation
b)
Idea Screening
c)
Concept Development and Testing
d)
Marketing Strategy Development
90.
Requires both creativity and analysis
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
91.
requires quantitative facts and figures
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
92.
emphasizes performance criteria and chances for success in the marketplace
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
93.
follows favorable results of the business analysis.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
94.
A small quantity of the prototype is manufactured according to designated specifications.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
95.
Laboratory tests and other technical evaluations are carried out to determine whether it is practical to produce the product.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
96.
an experimental procedure in which the company tests a new product under realistic market conditions in order to obtain a measure of its potential sales when it is distributed nationally.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
97.
The company monitors results, including sales and repeat purchases. In this stage, the design of the product and the planned production may be modified based on the results of the market tests.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
98.
Following this, management makes a decision whether to go or not with introducing the product to the market.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
99.
the implementation of full-scale production and distribution.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
100.
It is the last chance to stop the project if managers think the risks are too high.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
101.
This entails great financial risks because it involves huge amounts of physical as well as human resources.
a)
Business Analysis
b)
Product Development
c)
Test Marketing
d)
Commercialization
102.

The product is launched full-scale into the market, gain market acceptance for the product, attract retailers and intermediaries to handle the product. 

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

103.

Mass production of the product

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

104.

This is a high-cost (company invest), low-profit period.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

105.

The demand for the product starts to rise

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

106.

As sales rise, competitors enter the market, resulting in a decline of profits toward the end of the growth stage 

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

107.

Sales reach their peak and start to decline. 

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

108.

Profits start to erode. 

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

109.

The goal of marketers is to defend their share by constantly refining the marketing mix.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

110.

Sales and profit decrease until the product is withdrawn from the market. 

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

111.

a broad group of products intended for essentially similar uses and possessing reasonably similar physical characteristics.

a)

Product Line

b)

Product Mix

112.

Products are similar in terms of use and characteristics

a)

Product Line

b)

Product Mix

113.

Unilever laundry powders - surf & breeze

P&G shampoo - head & shoulders, pantene, rejoice

a)

Product Line

b)

Product Mix

114.

the full list of all products offered by a company.

a)

Product Line

b)

Product Mix

115.

It is the set of all products, intended for essentially selling to buyers. 

a)

Product Line

b)

Product Mix

116.

also called PRODUCT ASSORTMENT.

a)

Product Line

b)

Product Mix

117.

Unilever product mix - laundry powders, fabric conditioners, liquid detergents 

P&G Product mix - shampoo, tooth care products, toiletries 

a)

Product Line

b)

Product Mix

118.

 measured by the number of product lines carried. 

a)

PRODUCT WIDTH

b)

PRODUCT DEPTH

119.

 measured by the variety of sizes, colors, and models offered within each product line.

a)

PRODUCT WIDTH

b)

PRODUCT DEPTH

120.

image that the product projects in relation to competitive products as well as to other products marketed by the same company.

a)

Product Mix Strategies

b)

Product Poisoning 

c)

Product Mix Expansion

d)

Product Mix: Product Alteration

e)

Product Mix Contraction

121.

is accomplished by increasing the depth within a product line and/or the number of lines a firm offers to consumers.

a)

Product Mix Strategies

b)

Product Poisoning 

c)

Product Mix Expansion

d)

Product Mix: Product Alteration

e)

Product Mix Contraction

122.

Strategies in Product Mix

occurs when a company adds a similar item to an existing product line with the same brand name. 

a)

Product Line Extension 

b)

Product Mix Extension 

123.

Strategies in Product Mix

This means that the company increases depth.

a)

Product Line Extension 

b)

Product Mix Extension 

124.

Strategies in Product Mix

occurs when a company adds a new product line to the company’s present assortment of products. 

a)

Product Line Extension 

b)

Product Mix Extension 

125.

Strategies in Product Mix

The company expands its width.

a)

Product Line Extension 

b)

Product Mix Extension 

126.

adding a higher-priced product to a product line to attract a bigger number of consumers. 

a)

Trading Up

b)

Trading Down

127.

The purpose is to boost the image or prestige of the product and increase the sale of the existing low-priced product.

a)

Trading Up

b)

Trading Down

128.

adding a low-priced item to its line of prestigious products. 

a)

Trading Up

b)

Trading Down

129.

The purpose is to encourage people who cannot afford the original product to buy the new product because it carries some of the status or prestige of the higher-priced product.

a)

Trading Up

b)

Trading Down

130.

means improving an already existing product.

a)

Product Mix Strategies

b)

Product Poisoning 

c)

Product Mix Expansion

d)

Product Mix: Product Alteration

e)

Product Mix Contraction

131.

This can be more profitable, less risky and less costly than developing a completely new product. 

a)

Product Mix Strategies

b)

Product Poisoning 

c)

Product Mix Expansion

d)

Product Mix: Product Alteration

e)

Product Mix Contraction

132.

means eliminating an entire product line or simplifying the assortment within a line.

a)

Product Mix Strategies

b)

Product Poisoning 

c)

Product Mix Expansion

d)

Product Mix: Product Alteration

e)

Product Mix Contraction

133.

This is intended to weed-out low-profit and unprofitable products. 

a)

Product Mix Strategies

b)

Product Poisoning 

c)

Product Mix Expansion

d)

Product Mix: Product Alteration

e)

Product Mix Contraction

134.

a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers, and to differentiate them from those of competitors.

a)

Brand

b)

Trademarks

135.

the verbal part of the brand, can be vocalized or it is utterable. 

a)

Brand Name

b)

Brand Mark

c)

Trademark

d)

Brand Equity

136.

It consists of words, letters, and/or numbers. 

a)

Brand Name

b)

Brand Mark

c)

Trademark

d)

Brand Equity

137.

can be almost anything a marketer wants it to be, but it does not have legal status.

a)

Brand Name

b)

Brand Mark

c)

Trademark

d)

Brand Equity

138.

part of the brand that appears in the form of a symbol, design, distinctive coloring or lettering. 

a)

Brand Name

b)

Brand Mark

c)

Trademark

d)

Brand Equity

139.

It is recognized by sight but cannot be uttered or vocalized.

a)

Brand Name

b)

Brand Mark

c)

Trademark

d)

Brand Equity

140.

a brand that is given legal protection because under the law, it has been appropriated to one seller. 

a)

Brand Name

b)

Brand Mark

c)

Trademark

d)

Brand Equity

141.

It protects the seller’s exclusive rights to use the brand name or mark.

a)

Brand Name

b)

Brand Mark

c)

Trademark

d)

Brand Equity

142.

the value a brand adds to a product. 

a)

Brand Name

b)

Brand Mark

c)

Trademark

d)

Brand Equity

143.

is a marketing activity of creatively designing and producing the appropriate container or wrapper of a product suitable to target markets.

a)

Packaging

b)

Package

144.

extension of the product offered for sale.

a)

Packaging

b)

Package

145.

It is the container or wrapper of the product.

a)

Packaging

b)

Package

146.

Purposes of Packaging

Packaging protects a product on its way from the producer to the final consumer.

a)

Safety and Utilitarian

b)

Marketing Program

c)

Increase Profit and Sales Volume

147.

Purposes of Packaging

It protects the product from spillage, spoilage, and evaporation.

a)

Safety and Utilitarian

b)

Marketing Program

c)

Increase Profit and Sales Volume

148.

Purposes of Packaging

Packaging helps identify a product and prevents substitution of competitive products. 

a)

Safety and Utilitarian

b)

Marketing Program

c)

Increase Profit and Sales Volume

149.

Purposes of Packaging

It serves as a silent salesperson, and the features add sales appeal, like no-drip spout, pump dispenser, or a reusable jar.

a)

Safety and Utilitarian

b)

Marketing Program

c)

Increase Profit and Sales Volume

150.

Purposes of Packaging

Packaged goods are usually more attractive and, consequently, help encourage additional sales. 

a)

Safety and Utilitarian

b)

Marketing Program

c)

Increase Profit and Sales Volume

151.

Purposes of Packaging

A package that is easy to handle helps minimize losses from damage and eventually helps cut marketing costs.

a)

Safety and Utilitarian

b)

Marketing Program

c)

Increase Profit and Sales Volume

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