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Personal Branding Review

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Which of these is NOT a characteristic of branding?

a)

Resides in the mind of your customer

b)

Strategy used to secure your brand position

c)

Includes an investment of time, money & resources

d)

Inspires stakeholder equity & created a sense of pride in a organization

2.

This type of font does not have small lines or strokes attached to the ends of the letters.

a)

Serif

b)

Sans Serif

c)

Script

d)

Novelty

3.

Which of these is NOT a part of a brand's visual identity?

a)

Logo

b)

Color Palette

c)

Personal Brand Statement

d)

Font Palette

4.

Demonstrating how you sole a potential customers problem, fulfill a need or improve a business is...

a)

Personal Brand Statement

b)

Personal Brand Vision

c)

Value Proposition

d)

Personal Brand Mission

5.

Which of the following would be examples of your existing brand assets that you might use when developing the foundations of your personal brand? Select all that apply.

a)

Personal Strengths

b)

Personal Brand Statement

c)

Values & Beliefs

d)

Professional Headshot

6.

What you do, your target audience and your value proposition are all key elements of which of these?

a)

Persoal Brand Vision

b)

Personal Brand Mission

c)

Personal Brand Visual Identity

d)

Personal Brand Statement

7.

The way an organization presents itself to its customers is...

a)

Personal Brand

b)

Product Brand

c)

Branding

d)

Corporate Brand

8.

This type of font is based on the varied and fluid strokes created by handwriting.

a)

Novelty

b)

Sans Serif

c)

Serif

d)

Script

9.

This statement is similar to a tagline, catchphrase or slogan about you.

a)

Personal brand vision

b)

Personal brand mission

c)

Personal brand statement

10.

A dominant color is used approximately how frequently?

a)

10%

b)

30%

c)

60%

d)

100%

11.

True or False: When selecting a color palette, you should always choose your favorite color(s).

a)

True

b)

False

12.

The process of actively shaping the perception of those who experience your brand is...

a)

Corporate Brand

b)

Branding

c)

Product Brand

d)

Visual Identity

13.

The process of defining and promoting what you stand for as an individual based on your experience, expertise, competencies, etc. is...

a)

Personal Brand

b)

Product Brand

c)

Coroporate Brand

d)

Branding

14.

This part of your brand shapes perceptions and creates an impression using the visible elements of your brand.

a)

Personal brand vision

b)

Visual Identity

c)

Branding

d)

Color Palette

15.

True or False: When selecting fonts for your personal brand, it is not important to ensure you have at least one that is highly readable.

a)

True

b)

False