WorksheetsFinal Review1
Total questions: 25
Worksheet time: 13mins
1. What is the overall purpose of any sales department?
a. Conduct market research
b. Analyze return on investment
c. Set price
d. Make a business profitable
3. What is the primary task of sales professionals?
a. Locate, connect and engage clients
b. Conduct quality audits
c. Increase customer loyalty
d. Increase the business’s bottom line
10. ___________ is a technique that involves selling additional products to an existing client.
a. Upselling
b. Cross-selling
c. Suggestive selling
d. Referral sales
21. A type of selling that focuses on group sales for weddings, family reunions, organized tour groups, school trips, and other event involving a large number of guests.
a. Upselling
b. Cross-selling
c. Suggestive selling
d. Group sales
22. A type of selling that influences a guest’s choice by highlighting a variety of options.
a. Upselling
b. Cross-selling
c. Suggestive selling
d. Group sales
23. A type of selling that focuses on planned off site meetings by business travelers, organizations, and other groups.
a. Group sales
b. Catered event sales
c. Meeting room sales
d. Convention/conference sales
1. Marketing involves a variety of efforts by hospitality and tourism businesses to:
a. Encourage guests to choose their business over competitors
b. Attract highly qualified employees
c. Improve employee satisfaction
d. Improve customer service
2. What is the key to effective marketing?
a. Increase sales
b. Increase customer satisfaction
c. Improve customer loyalty
d. Influence guest decisions
3. All of the following are examples of marketing tools, EXCEPT:
a. Special promotions
b. Brochures
c. Coupons
d. Guest service
5. As a member of a marketing team, you are asked to evaluate whether the cost of generating business will produce enough profit to justify your investment. This is known as the:
a. Investment return
b. Cost of marketing
c. Return on investment
d. Cost of investment
6. In order to conduct market research and create a successful plan for promoting a product or service, the marketing team must:
a. Set business objectives and goals
b. Follow their instinct
c. Predict, instead of conduct research
d. Follow past trends in marketing
10. What is the purpose of market segmentation?
a. To target a variety of consumer groups with different behaviors to determine each group’s needs and budgets.
b. To determine the highest rack rate
c. To increase sales of guestrooms
d. To target a single consumer group with similar behaviors to determine that group’s needs and budgets.
If you were asked to determine the age, gender, marital status, and occupation of your guests, you would be analyzing guest:
a. Psychographics
b. Personal information
c. User registration database
d. Demographics
14. Social media is a type of ___________ marketing.
a. Indirect
b. Direct
c. Effective
d. Sales
Tourism
Tourist travel and the services connected with it, regarded as an industry combined with hospitality.
The reception and entertainment of guests, visitors, or strangers at resorts; membership clubs, conventions, attractions, special events; and other services for travelers and tourists.
The basic, underlying framework or features of a system or organization.
The experience, education, and skills combined to provide the leadership to a department or segment of a business operation.
___________ is known as the vocabulary commonly used in communicating with people in a particular industry or profession.
Vocabulary
Slang
Jargon
Speech
The attraction to RVs is:
Safety
Outdoor living
Affordable travel
All of the above
Early resorts were built as:
Business retreats
Meeting spaces
Summer retreats
All of the above
The benefit of off-site partners is that it allows resorts to:
Provide guests with a list of local providers
Provide guests with telephone numbers of providers
Offer reservations or set up activities for guests
None of the above
What does ADA stand for?
American with Diabetes Association
American with Disabilities Act
Americans who Drive Audi's
Atlas of Distinct Americans
What is the human quality of being different or varied is known as
Inclusiveness
Accepting
Diversity
Respect
What does R.A.V.E. stand for?
Respect and Vent to Everyone
Respect and Value Everyone
Reach and Value Extra
React and Vex Each
When judging the quality of service, whose expectations are most important?
Person receiving the service
Staff member providing the service
Staff member's boss
Owner of the company
