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WorksheetsPrime Marketing Case Study
Total questions: 11
Worksheet time: 11mins
Who were the co founders of Prime Hydration?
A. KSI and Michael Jordan
B. Logan Paul and KSI
C. Michael Jordan and Lionel Messi
D. Lionel Messi and KSI
What platform are Logan Paul and KSI influencers on?
A. WhatsApp
B. Linked In
C. Facebook
D. Youtube
How many combined followers do Logan Paul and KSI have on Youtube?
A. 10 million
B. 20 million
C. 60 million
D. 100 million
What are some of the unique ingredients of their hydration drink?
A. Coconut water, electrolytes, B vitamins and BCAAs
B. Vitamin A, B, C and D
C. Glacier water and magnesium
D. Caffeine and green tea extract
How much caffeine does their energy drink have?
A. Same as Red Bull
B. 150% as much as a Red Bull
C. 200% as much as a Red Bull
D. 500% as much as a Red Bull
What consumer group are their products aimed at?
A. Hollywood actors
B. High performance athletes
C. Working professionals
D. School-aged, teenage boys
How did they achieve their huge, initial sales growth?
A. Social media hype
B. Billboards in Times Square
C. Superbowl advert
D. Teenage magazines
What did this initial sales growth achieve?
A. Huge surge in demand that caused high prices amongst online retailers
B. The President of the US wanting a bottle
C. Challenge about whether their bottles were recyclable
D. Huge surge in demand from high performance athletes
What price did one 500 ml bottle retail for on eBay for?
A. R100 a bottle
B. R300 a bottle
C. R500 a bottle
D. R700 a bottle
How much does one 500 ml bottle retail for on Checkers for now?
A. R19,99 a bottle
B. R29,99 a bottle
C. R39,99 a bottle
D. R199,99 a bottle
What are some of the controversies surrounding Prime?
A. Prime Energy has been banned in some schools due to its high caffeine content
B. Founders have been criticized for the level of influence they have on young boys
C. Celebrity chef, Gordon Ramsay, rated it a 0/10
D. All of the above
