Worksheets4.5 Promotion
Total questions: 46
Worksheet time: 28mins
Which of these methods reward customers for continued / repeated purchases and patronage?
Public relations
Customer loyalty schemes
After-sales service
Coupons
The use of postal correspondence for promotional purposes. Direct (a)
The use of online content that users can upload to a website using a suitable medium, e.g. a blog, podcast, video or image. (a)
Refers to a retailer’s range of goods that are available for sale. (a)
The use of famous people (such as film stars, musicians and sports personalities) to promote a brand or organization. Celebrity (a)
The range of above and below the line methods used to promote a product as part of a larger marketing mix. (a)
Form of promotion that refers to any form of paid-for promotional technique through independent consumer media. (a) promotion
Communicating relevant product information to inform and persuade customers to buy the good or service. (a)
Reward systems used to encourage customers to make repurchases, such as price discounts or free gifts for members. Customer (a) schemes
The use of sales personnel to sell goods and services with customers on a face-to-face basis. (a) selling
A form of visual and/or audio marketing communication used to inform and persuade people to buy a certain good or service. (a)
Which of the following is not an example of below-the-line promotion?
Digital (online) radio
Packaging
Merchandising
Which method below is least likely to be an example of sales promotion?
Free samples
Free samples
Warranties and extended guarantees
A coupon is an example of ____________
Personal Selling
Advertising
Public Relations
Sales Promotion
Sales Promotion is a long-term fix
True
False
One of the public relations tools is a...
Discount
Press Release
Social Media Ad
Commercial
Which of these is NOT part of the promotional mix?
Personal Selling
Advertising
Public Relations
Customer Profiles
________ reaches large groups of audiences at a high frequency
Advertising
Personal Selling
Sales Promotion
Public Relations
Billboards are a form of advertising
True
False
A company sponsoring a charity event, such as a 5K race, would be an example of...
Public Relations
Advertising
Sales Promotion
Personal Selling
Which of the following is NOT a purpose of sales promotions?
To entice people in.
To boost sales figures.
To attract first-time buyers
To clear new stock.
How does a loyalty scheme work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
Some enterprises advertise sales promotions all year round, even though their prices rarely change.
True
False
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
Which promotional method occurs when an advertising message is self-replicated by internet users online?
Viral marketing
Direct marketing
Guerrilla marketing
Paid association of a brand with an event or person
(a)
How does a coupon work?
It encourages people to buy again at a later date.
It enters customers into a prize draw.
It rewards regular customers for their loyalty.
Customers get to try something before buying it.
Promotional event where specialist firms exhibit their products for sale to potential customers.
(a)
The range of above and below the line methods used to promote a product as part of a larger marketing mix.
(a)
The paid inclusion of products in movies, television shows, video games, songs and books.
(a)
Reward systems used to encourage customers to make repurchases, such as price discounts or free gifts for members.
(a)
In store signage and display, free product trials or demonstrations in stores.
(a)
The spread of information from one person to another through verbal or written communication
(a)
A marketing campaign that uses a consistent marketing message through the use of all ATL and BTL platforms.
(a)
Expensive,
Limited reach,
Labour intensive,
Time consuming
are limitations of (a)
A possible limitation : This is not easily controllable as some ‘free publicity’ might not be positive towards the company or its products, e.g. newspaper reviews.
(a)
The best display points are usually offered to the market leaders – products with high market share.
New products may struggle for best positions in stores – unless big discounts are offered to retailers.
These are limitations of which method?
(a)
The discount offered by such schemes cuts the gross profit on each purchase.
There are administration costs.
Most consumers now have many of this from different retailers, so their impact is reduced.
These are limitations of which method?
(a)
Direct mail, point of sale displays and sales promotions are all examples of
Direct marketing
Advertising
Below the line promotion
Above the line promotion
Organisations trying to market healthier diets and eating habits are most likely to use
social media marketing
social marketing
social networking
digital marketing
The image or perception of a product or brand in relation to other products or brands in the market is known as
positioning
branding
segmentation
physical evidence
Using sales material such as posters and display stands to promote a product in the place where it can be bought is an example of
sales promotion
above the line promotion
direct marketing
publicity
