WorksheetsMarketing Carer Cluster Exam
Total questions: 60
Worksheet time: 30mins
What is the government likely to do if it determines that a company has engaged in deceptive advertising?
Rewrite the existing advertising copy
Require the company to place corrective advertising
Imprison the company's chief executive officer
Increase the company's sales-tax rate
Where might a salesperson most likely obtain firsthand product information?
At the library
From competitors
At the factory
From customers
Noah, a car salesman, is sure to send out a personalized thank-you note every time he makes a sale. Which key to customer service is he demonstrating?
Having a good attitude
Keeping in touch
Being prompt
Soliciting feedback
What type of computer software do businesses often use to analyze numerical sales information?
Word processing
Presentation
Spreadsheet
Graphic and design
Your company delivers ice cream to its customers. Other businesses in the area do not offer this service. This is an example of a..
product's use
unique feature.
product's durability.
business's style.
A sales presentation should be based on
clearly written users' manuals.
the ability to locate new clients.the ability to locate new clients.
the fact that the client needs the product
appropriate use of follow-up techniques.
A business may offer financial discounts for things such as early payment or buying in bulk. These discount policies are categorized as __________ policies.
service
terms-of-sale
selling-activity
installation
Which of the following represents the major functions of management:
Planning, organizing, staffing, directing, controlling
Budgeting, scheduling, developing procedures, delegating
Evaluating, motivating, training
Researching, collecting information, reporting
What effect do some environmental laws have on businesses?
Control exterior landscapes
Require more emplyees
Increase operating costs
Limit equipment purchances
Which of the following is an example of an affinity partnership:
A restaurant gives discounts to those who join its rewards program
An airline offers frequent flyer miles to travelers
A credit card frequent offers cards with sports teams' logos
A bank pays to have its name on a local concert venue
One of the main differences between goods and services is that services are
Tangible
Physical
Produced
Performed
Where might a sales person most likey obtain first-hand product information?
At the libary
From the competitors
At the factory
From the customers
What trait is the most important for marketers who work in marketing operations?
Communication skills
Analytical skills
Creativity
Tech skills
One of the goals of qualitative research is to answer questions about ...
"how many"
"why"
"how to"
"who"
When Rebecca's research for her school project is complete, she's not quite sure what to do with her data. Her friend Allison suggests coding the data, and she decides to give it a try. Why should Rebecca use coding to organize her research findings?
It is the only method to interpret data in a meaningful way
It prevents data entry mistakes such as omissions or dupications
It saves time by eliminating the need to check the data for flaws and errors
It turns large amounts of data into a form that is more easily understood
Which of the following situations is an example of employees coordinating their work efforts:
Gavin orders inventory based on the forecast that Madelyn has prepared for him
Ed reviews his monthly financial report to verify his calculations
Bob unpacks a shipment and places the items on shelves in the warehouse
Sarah calls a vendor to verify the delivery date of an order, while Shelley sells products
Competing businesses that agree to coordinate the discounts and credit terms that they offer their customers..
target pricing
unit pricing
price fixing
price planning
What type of words should Yeidi use to describe her skills and accomplishments when writing her resume?
Jargon
Passive
Action
Vague
Feedback can be extremely valuable because it..
Reinforces your own opinions
shows you what areas to improve
gives you a chance to be defensive
points out others' strenghts
Makayla and Niko need a source of credit to finance the purchase of their first home. Which of the following sources
of credit would best fit their need:
Sales finance companies
Credit unions
Savings and Ioan associations
Commercial Banks
Identifying new product opportunities usually requires a person to be...
indifferent
Aware
Decisive
Emotional
In which kind of market does more competition exist than in any other kind of market..
Oligopoly
Monopolistic competition
Pure competition
Monopoly
When a business uses a generalized portrayal of someone in its advertising, it's likely reinforcing..
sugging
socialzation
equuily lables
a stereotype
One of the main differences between goods and services is that services are..
Tangible
Physcial
Produced
Performed
Bri's Pizza Place has introduced a new, low-fat pizza crust. In its advertising, it describes how tasty and healthy
the low-fat crust is. Bri's Pizza Place is using which of the following promotional communication characteristics:
Factual
Persuasive
Relevance
Repititions
An ad featuring a business's support of the Red Cross is an example of __________ advertising.
Free
Costly
Promotional
Institutional
Fulfilling one's obligations through words and actions in a dependable manner is __________ behavior
Routine
Responsible
Assertive
Aggressive
By promoting their goods and services and offering a number of purchasing arrangements, businesses help to
create __________ utility
FInancial
Time
Possession
Place
Which of the following is a purpose of warranties and guarantees
To avoid a customer-oriented focus for the business
To protect the producer and the seller
To decrease consumer confidence about purchases
To decrease feedback from customers
Fulfilling one's obligations through words and actions in a dependable manner is __________ behavior
Routine
Responsible
Assertive
Aggressive
Which of the following is an example of how a business uses sales forecasts:
To plan purchases
To organize inventory
To mange staff
Situation analysis
Which of the following indicates a high level of self-esteem:
Believing that you should always put others ahead of yourself
Making a mistake and thinking that you are good at making mistakes
Seeing an advertisement for a job and feeling that you could handle it
Imagining how you would feel if you had already graduated
To handle customer complaints effectively, the first thing that employees should do is
Take the customers' problems personally.
State the business's policies to prevent misunderstandings
Give the business's policies to prevent misunderstandings
Listen to the customers to understand their concerns
Which of the following represents the major functions of management:
Planning, organizing, staffing, directing, controlling
Budgeting, scheduling, developing procedures, delegating
Evaluating, motivating, training
Researching, collecting information, reporting
Why are consumer goods often poor quality in a communist command economy?
People in a communist command economy consume everything that they produce
People in a communist command economy do not need quality consumer goods
The government pays workers based on quantity rather than quality.
High taxes take resources away from producers
A common method of determining a product's safety is
Developing warranties
Testing the product
Evaluating the product's appeal
Complying with local regulations
What is one of the benefits of sending a job interview follow-up letter?
Allows the applicant to include a resume
Lets the applicant submit test scores
Reminds the interviewer of the applicant
Provides the interviewer with references
Ad copy that says a car is "the only sports coupe named to Car and Driver's ten-best list three years in a row" is....
showing uses
making a claim
using a testimonial
giving features
Which of the following guidelines for writing cover letters is true:
Customize your cover letter to the position you are applying for
Include personal information like your marital status in your cover letter
Do not include your job qualifications and experience in your cover letter
In your cover letter, repeat the exact information from your resume
Jocelyn Bee, who owns a small clothing company, is sending out an email to all of her former customers to offer
them a discount on her newest T-shirt designs. What form of marketing is Jocelyn Bee using?
Word-of-mouth marketing
Cause marketing
Indirect marketing
Direct marketing
Sicily started her own childcare network where she connects families to available babysitters at her school.
Sicily could be described as a(n)
Wholesaler
Direct salesperson
Entrepreneur
Franchiser
By promoting their goods and services and offering a number of purchasing arrangements, businesses help to
create __________ utility
Financial
Time
Possession
Place
Which of the following is fiat money:
A $20 bill
A check
A credit card
Gold
Which situation is an example of SUGGING?
A salesperson offers a customer the opportunity to try an expensive product free of charge
A business promotes a product by sending samples to its customers without authorization
A marketer tells a customer that they are conducting research, and then begins a sales pitch
A telemarketer asks a customer if they know anyone who would want to buy a certain product
Which of the following is a type of non-probability sampling design:
Systematic random sampling
Cluster sampling
Stratified random sampling
Judgment sampling
An international soft drink company that wants to add bottled spring water to its product mix has determined there are four major brands that currently hold the majority of the market share for that product. The strengths and weaknesses of each potential competitor have been examined. This is an example of a(n)
Purpose and mission
Action plan
Marketing strategy
Situation analysis
Which of the following is an advantage of using the Internet as a promotional tool for your business:
It reaches fewer people than traditional promotion
Tracking results is difficult and slow
It is more cost-effective than traditional advertising
It can make it easier for hackers to find information
Strident Technologies recently released a new model of its popular desktop computer that functions using a brand-new software system. Customers interested in purchasing the new computer will have to buy the new software, too. This is an example of..
Destructive advertising
Poor marketing
Product exposure
Planned obsolescence
Marketers divide their markets by grouping customers according to their
Similarities
Differences
Hobbies
Occupations
Analyzing data with Simpson's Paradox in mind can help account for
Unconsidered variables or dimensions
Inconsistencies in data generation
Human error
Incorrect assumptions
The migration of people from one location to another that affects the types of products that businesses sell is an example of a
Geography issue
Population trend
Transportation Route
Social Lifestyle
A trade association agrees to a set of standards and grades that will apply to products developed by its
members. How will consumers of the products benefit from these standards?
Guarantee of the same price
Ease of comparison shopping
Assurance of buyers' satisfaction
Guarantee of product availability
Which of the following is an example of a touchpoint:
A reply to a customer question on social media
A company-wide email from the CEO
An in-house health insurance brochure
A staff meeting to discuss brand values
Your company delivers ice cream to its customers. Other businesses in the area do not offer this service. This is an example of a
Product's use
Unique feature
Product's durability
Business's style
Businesses might consider increasing their prices during times when
Customers have less disposable income
Goods and services are plentiful
Many people are unemployed
Economic conditions are good.
Analyzing data with Simpson's Paradox in mind can help account for
Unconsidered variables or dimensions
Inconsistencies in data generation
Human error
Incorrect assumptions
Strident Technologies recently released a new model of its popular desktop computer that functions using a brand-new software system. Customers interested in purchasing the new computer will have to buy the new software, too. This is an example of..
Destructive advertising
Poor marketing
Product exposure
Planned obsolescence
Which of the following is an example of a touchpoint:
A reply to a customer question on social media
A company-wide email from the CEO
An in-house health insurance brochure
A staff meeting to discuss brand values
Which of the following is an appropriate reason to reposition a product:
Marketers are getting bored with the current position
The competitive environment has changed
The company is going out of business
The Christmas season is around the corner
Increasing membership by 25% during the next year might be one of the ____ of the health club
Principles
Strategies
Tactics
Goals
