A ______________ is qualitative research where a group of people are asked about their attitudes toward a product, service, concept, advertisement, idea, or packaging.

A group of people identified as those most likely to become customers?

Amount charged for the good or service, including deals, discounts, terms, warranties, etc. falls under which of the 4p’s?

Segmentation based upon where consumers are located or climate?

Segmentation based on statistical characteristics, such as: gender and age

Storyboard serves as a _______ for filming?

What are the 4 P’s?

Ensuring goods and services are available where and when customers want them is known as?

Breaking customers down into smaller groups by identifying them by shared needs and characteristics

People who share similar needs and wants and are capable and willing to buy products?

This is any online platform that allows people to share ideas, content, thoughts, and develop relationships

Music, such as a jingle, background music, or characters singing can add creativity to an ad.

Any short term incentive, activity, or material that gives consumers a direct incentive to buy.

Adam Levine appears in a commercial and says that Pro Active was a “game changer” for him:

These are paid to communication with their followers on behalf of a brand or a product.

A headline that uses repeating initial consonant sounds:

This is a meeting in which a business or organization invites media members to hear an announcement about a newsworthy event.

This is a folder containing articles, news releases, feature stories, and photographs about the company, a new product, or person. These can usually be found on the business’s website today.

This a prewritten story about a company that is sent to various media. It should contain information that is news worthy.

This terms refers to a concentrated audience during the morning and afternoon time frame when people are generally traveling to and from work or school.

Publicity can be difficult to control; it could become negative and damaging to the company. The best example of this is:

Classic Cuts Barber Shop gives each customer a card that keeps track of their number of haircuts. After 4 haircuts the customer receives the next haircut for discounted price. This is an example of a:

Public relations is considered more objective and believable than advertising.

Which of the following is a FALSE statement about sales promotion activities?

The local Pizza Hut restaurant sponsors a coloring competition for students in grades 1-4. The pictures colored by students will be displayed in the restaurant. The students who colored the best five pictures will receive a free pizza each week for one year. This promotional activity is an example of a:

When McDonald’s places monopoly game pieces on its soft drink cups and gives away prizes and money based on these game pieces, no special skill is required in order to win a prize, this is best referred to as a:

This is a sales promotion activity that consists of a free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows.

This is the effort to reach consumers by generating positive publicity.

This is any nonpaid communication about a product, service, company, or cause.

This uses the celebrity’s image to encourage trust in the product or service being promoted.  

This is the amount of time required to place an ad. It is very long for magazines, but very short for radio and newspapers.

This is the number of times a member of the target audience is exposed to the advertising message. 

This refers to the number of people who read a single copy of the magazine. For example, one copy of Newsweek is read by six people.

The number of copies distributed for a particular edition of the newspaper or magazine.

This is the total number of people who see the ad.

Which of the following is a shrinking advertising media?

An effective headline should:                          

This happens when the advertising message losses its effectiveness after many exposures:

This usually includes the business's name, website address, physical address, hours of operation, and telephone number.

26. Shows exactly how an ad will appear in print. It is sent to the advertiser for review and approval.

This is a rough draft that shows the general arrangement and appearance of a finished ad.

This is a catch phase or small group of words that are combined in a special way to identify a product or company.

This is the illustration (photo or drawing) that represents the product or helps convey the promotional message.

The humorous use of a word that suggests two or more of its meanings.

Employs words that correspond in sound, such as “Loose Lips Sink Ships."

This is the distinctive identification symbol for a business.

This is the photograph or drawing used in a print advertisement. Its primary function is to attract attention, and to encourage a purchase of the advertised product.

This is the selling message, or “talking” part, in a print advertisement.

The saying that gets the readers' attention, arouses their interest by providing a benefit, and leads them to read the rest of the ad.

These useful and inexpensive items with the business’s name imprinted on them, such as bottle openers, calendars, magnets, pens and pencils, memo pads, and key chains are known as:

Which of the following media has a short lead time for placement of an ad and a large circulation in a geographic area but tends to have poor print quality?

What is the name of the number one, most circulated magazine, in the United States?

What is the number one newspaper, in terms of circulation, in the United States?

This advertising media includes billboards, messages on buildings, or benches.

This media includes magazines and newspapers:

This media includes television and radio, meaning that a signal is transmitted:

Which of the following advertising media has a targeted audience, a longer life span, a high pass along rate, and is more likely to be remembered?

More money is spent on this advertising medium than in any other category. It can be targeted and allows for instant feedback.

This term refers to the advertising format, such as broadcast, print, online, outdoor, or specialty.

This type of advertising is designed to increase sales. It introduces new products and businesses, encourages an interest in products, and explains products and service features.

The American Dairy Council’s “Got Milk” advertising campaign has created a favorable impression of milk and generated goodwill toward their product. This is an example of:

In terms of monthly visitors, which of the following is the number one social media?

Which of the following is the number one social media for teenagers?