WorksheetsSports & Outdoor Recreation Final
Total questions: 60
Worksheet time: 31mins
Which of the following best defines "recreation"?
An organized competition requiring intense training
An activity done primarily for profit
An activity done for enjoyment
A professional sports broadcast is nationally
Which is an example of a recreational activity commonly found in St. George?
Skydiving at a national military base
Hiking at Pioneer Park
Playing in the Super Bowl
Competing in the Olympics
What is the main difference between sports and recreation?
Recreation requires teams; sports are individual
Sports are for professionals only
Recreation is competitive; sports are not
Sports involve competition and physical exertion, recreation is for enjoyment
Which of the following is a UHSAA-sanctioned event in Utah?
Local Zumba class
Snow Canyon hiking tour
High school football game
City-sponsored dodgeball tournament
Why is it essential to evaluate community events when planning a campaign?
To cancel competing events
To hire professional athletes
To determine which event to promote and how to increase attendance
To eliminate recreational programs
What does each letter in SMART goals stand for?
Strategic, Marketable, Accurate, Relevant, Timely
Specific, Measurable, Attainable, Relevant, Time-Based
Special, Manageable, Achievable, Reliable, Trustworthy
Specific, Motivational, Attentive, Realistic, Tangible
When setting campaign goals, what should you always consider?
Whether competitors are offering free events
If your campaign theme sounds trendy
The timeline, target market, and measurable success indicators
How many celebrities can you include
Why is it important for marketing campaign goals to be attainable?
To guarantee that you outperform competitors
To ensure goals challenge your skills but are still possible
To minimize event participation
To make the campaign cheaper to run
What is the purpose of market segmentation?
To eliminate specific customers
To increase ticket prices
To identify specific groups of people to target
To sell merchandise only
Which of the following is an example of demographic segmentation?
Targeting people who like hiking
Targeting people aged 18–25
Targeting people living near Zion National Park
Targeting season pass holders
Which best describes psychographic segmentation?
Dividing the market by hobbies, interests, and values
Dividing the market by gender only
Dividing the market by salary level
Dividing the market by location only
If you are targeting people based on if they are season pass holders or only attend 1 game:
Behavioral segmentation
Demographic segmentation
Why is it essential to create a unifying theme in your marketing campaign?
To lower marketing costs
To make your campaign confusing
To create a familiar look and feel that connects all promotions
To allow for many different slogans and color palettes
What does "seasonality" in marketing refer to?
Only promoting during winter.
Planning promotions based on the time of year and holidays
Ignoring seasonal events to save money
Releasing marketing materials once every 5 years
What is sponsorship in sports and recreation marketing?
Selling event tickets at a discount
A company providing support (money, products, services) in exchange for promotional opportunities
Hiring employees for the event
Selling merchandise at higher prices
What is a common challenge when finding event sponsors?
Too few teams or events are asking for sponsorship
Sponsors always offer unlimited funding
Many teams and events are competing for the same sponsors
Sponsors are not interested in advertising
What is "borrowed equity" in sponsorship?
Taking a loan from a sponsor
Using the popularity of an event to promote a sponsor’s brand
Sharing event profits with sponsors
Requiring sponsors to manage the event
Why do companies want to sponsor sports or recreation events?
To remain anonymous
To promote their brand to a new or larger audience
To create secret partnerships
To shut down competitors
Which of the following should be included in a sponsorship proposal?
Food menu for the event
Levels of sponsorship, cost, and benefits for the business
List of team members’ names
Ticket prices for fans
How should sponsorship levels be structured?
Randomly assigned
With matching promotional opportunities and specific benefits at each level
All sponsors should have identical benefits
Only small companies should receive sponsorship offers.
What is one way to evaluate a sponsor’s effectiveness after the event?
Ignore customer feedback
Measure brand awareness and gather customer feedback
Estimate results without evidence
Give all sponsors a trophy
What is the main purpose of branding a campaign?
To create confusion between events
To lower the cost of marketing
Why is it important to have a clear brand for your event?
To make the event more expensive
To confuse potential attendees
To create a recognizable, consistent identity for the event
To avoid using social media
When brainstorming a campaign theme, what should you avoid?
Groupthink, where only a few ideas are considered
Listening to multiple viewpoints
Aligning your campaign with sponsors’ values
Thinking about slogans and taglines
Which of the following would help create a consistent campaign look?
Using a different color scheme for each ad
Posting only text and no images
Using the same color palette, fonts, and style across all promotions
Posting at random times with random designs
What is an example of a promotional activity designed to increase participant registration?
Free community concert
Registration discounts or early bird prizes
Giving awards to vendors
Setting up merchandise booths
What is an example of an activity designed to boost audience attendance at an event?
Offering team training sessions
Setting up local job fairs
Holding a theme night or giveaway at the event
Hosting a private players-only dinner
Which is NOT an example of traditional promotional media?
Flyers and posters
Billboard advertisements
Instagram story posts
Marquee signs at local facilities
What is the difference between a campaign calendar and a campaign schedule?
A calendar is for budgeting; a schedule is for team snacks
A calendar gives an overview of all promotions; a schedule gives specific dates, times, and responsibilities
A calendar is optional; a schedule is mandatory
A calendar tracks event ticket sales; a schedule tracks merchandise sold
When researching event costs, what two types of research should you use?
Emotional and logical research
Guesswork and social media surveys
Primary and secondary research
Historical fiction research
Which of the following is considered a venue cost?
Hiring a social media influencer
Renting a gym or stadium
Designing the event logo
Giving away free t-shirts
What does “in-kind” donation mean?
Cash donation
Volunteer working hours
A donation of goods or services instead of money
Sponsorship paid after the event
Which of the following is a marketing budget category?
Athletic uniforms
Ticket booth workers
Media production (web designer, graphic designer, etc.)
Referee salaries
When creating a marketing budget, you should:
Only plan for digital promotions
Only include costs that are over $1,000
Include all projected costs for promotions, staff, materials, and media
Ignore sponsor contributions
What are qualitative metrics used for in evaluating a campaign?
To measure customer satisfaction, opinions, and experiences
To count ticket sales and attendance
To calculate total profits only
To determine parking fees
Which of the following is an example of a qualitative metric?
Number of merchandise items sold
Customer feedback survey responses
Total number of event tickets scanned
Repeat season pass purchases
What are quantitative metrics focused on?
Tracking emotional responses
Gathering opinions and feelings
Measuring numbers like attendance, sales, and revenue
Predicting next year's event theme
Which of the following would be considered a quantitative metric?
Customer review stars on Yelp
Comments left on a social media post
Number of ticket sales and total revenue earned
Interviews with event participants
Why is it important to track both qualitative and quantitative metrics?
To make event planning more complicated
To improve future events based on customer feedback and actual numbers
To impress sponsors with long reports
To have material for a social media post
Which of the following is a benefit of using social media in a marketing campaign?
It replaces traditional advertising methods
It guarantees immediate sales
It allows for direct engagement with the audience
It eliminates the need for a marketing budget
What is the primary goal of using a SWOT analysis in campaign planning?
To identify potential sponsors
To assess strengths, weaknesses, opportunities, and threats
To finalize the event's color scheme
To determine the event's ticket pricing
Which of the following is an example of an in-kind sponsorship?
A company donating cash to a charity
A company purchasing event tickets
A company paying for advertising space
A company providing free products for an event
Why is it important to have a consistent theme across all marketing materials?
To allow for more creative freedom
To reduce the cost of design work
To ensure a cohesive brand image and message
To confuse the audience with different messages
What is the primary benefit of using a marketing mix?
To reduce the number of marketing channels
To ensure a balanced approach to product, price, place, and promotion
To focus solely on product development
To eliminate the need for market research
Which of the following best describes the difference between a free market economy and a communist economy?
A. In a free market, the government controls all production; in communism, businesses are privately owned.
B. In a free market, prices and production are determined by supply and demand; in communism, the government controls economic decisions.
C. In a communist economy, consumers decide what is produced; in a free market, the government decides.
D. Both systems rely entirely on public ownership and government planning.
Which of the following is an example of psychographic segmentation?
Segmenting based on income level
Segmenting based on age and gender
Segmenting based on lifestyle and values
Segmenting based on geographic location
What is the benefit of using a SWOT analysis in marketing?
To ignore threats and weaknesses
To identify internal and external factors affecting the business
To focus only on strengths
To solely concentrate on opportunities
Research-Based Goals (Strand 2)
When creating measurable campaign goals, what is the BEST way to make them research-based?
A. Use random numbers that seem impressive
B. Base goals on last year’s event results and current research
C. Set goals after the event ends
D. Copy goals from a different event in another city
A
B
C
D
Time-Based Goals / 45-Day Timeline (Strand 2)
How far in advance should a marketing campaign typically begin according to the standard?
A. 7 days before the event
B. 45 days or about 6 weeks before the event
C. 90 days before the event
D. The night before the event
A
B
C
D
Integrated Marketing Strategies (Strand 2)
Which goal BEST represents an integrated marketing approach?
A. Only posting one flyer in the school office
B. Using both digital and print media to increase registrations by 15%
C. Using only TikTok for all advertising
D. Completely stopping advertising during the last week
A
B
C
D
Off-Season Promotions (Strand 3)
Which of the following is an example of an off-season promotion?
A. Offering “Buy next year’s season pass now and save 20%” in the summer
B. Running winter ads only during winter
C. Closing all marketing channels until the season begins
D. Selling merchandise at full price all year
A
B
C
D
Extrinsic Incentives (Strand 5)
Which is an example of an extrinsic incentive for participating in a recreation event?
A. Feeling personal pride after finishing
B. Enjoying time with friends
C. Improving physical fitness
D. Receiving a free t-shirt and medal
A
B
C
D
Matching Metrics to Objectives (Strand 7)
Your SMART goal is: “Increase registrations by 10% compared to last year.”
Which metric BEST measures this?
A. Number of positive Instagram comments
B. Total registrations this year vs last year
C. Star ratings in a feedback survey
D. Number of people who saw a poster
A
B
C
D
Careers in Sport & Recreation Marketing (Strand 8)
Which job is MOST closely related to this field?
A. Airline pilot
B. Athletic Director or Sports Event Planner
C. Construction foreman
D. Electrician
A
B
C
D
