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WorksheetsDigital Marketing II
Total questions: 30
Worksheet time: 23mins
What is a a factor to ensure consistently good ranking on a search engine?
Good passwords
Good details
Good users
Good keywords
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
Websites rank better than the others then you must know that it is because of a powerful web marketing technique called___________.
Search Engine Optimization
Web Designing
Branding
Search Engine Marketing
Due to a significant outage for over a week, users have started to leave a social media platform en-masse. As they leave, other users being motivated by those who have left, are also leaving. Additionally, there is continued reduction of value on the platform that is also motivating content producers to leave. This is a typical example of:_________?
Positive network effects
Users leaving effect
Influencer effect
Negative network effects
Platform stickiness
An organization that has been running its operations through a local server decides to outsource a server solution to a cloud computing service provider. However, the organization wishes to maintain its own operating systems, old and new software systems. Which of the following will be suitable for them?
Platform as a Service (PAAS)
Software as a Service (SAAS)
Infrastructure as a Service (IAAS)
None of the other answers
Data that describes and enables access to other data is known as:
Linked data
Metadata
Structured data
Qualitative data
Which of the following groups are not digital natives?
Generation Z
Generation Y
Generation X
Generation Alpha
What does AR stand for?
Augmented Reality
Alternative Reality
Any Reality
Artificial Reality
Business organization currently in VUCA challenges. C stand for
Customer
Company
Complex
Change
How many people still lack Internet Access ?
2 billion
1 billion
5 billion
4 billion
What is the potential contribution to the global economy by 2030 from AI?
$100 million
$750 million
$50 billion
$15.6 trillion
What is the Cloud?
Apple's creation of iCloud
On-demand availability of computer systems resources & data storage.
The Internet
The weather system.
When websites gather data about user searches, sites visited, purchases, clicks, and movements online
Cookies
FBI Watch
Data tracking
Data cooking
trolls
internet troublemakers who look to start arguments online
people who do good deeds online
a type of D&D character
Shrek
What is an advantage of Email Marketing?
It does not take much for email to be marked as spam
Many consumers are email fatigued
It's highly measurable, and databases can be easily segmented.
When the list of subscribers is too large, it's difficult to customize
In email marketing, what is "soft bounce"?
Deflection, event where an object collides against a plane surface in a soft way.
Failed delivery of email due to an undeviating
reason like a non-existent address.
Failed delivery of email due to a deviating reason like an overloaded inbox.
2000 film starring Gwyneth Paltrow and Ben Affleck.
Google was founded in which year?
4th September 1998
4th September 1989
9th September 1985
In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:
Web 2.0.
Web 3.0.
Web 1.0.
Web 3.0.
In what ways can you beat your customer's expectations?
By making your product more appealing
By providing unique services to your customer
By providing great deals in terms of discounts to your customer
By getting appropriate and relevant reviews from your customers on your website
Informational or financial transactions between consumers
B2B
C2B
C2C
C2B
What does AIDA stands for?
Adjustment, Interest, Desire, Available
Awareness, Interest, Desire, Available
Awareness, Interest, Desire, Action
Awareness, Interest, Destiny, Action
The more niche your keywords are, the _____________ competition you face
Higher
Stiffer
Lower
Less
Hashtags are social media way of ___________________ a subject or talking point
introducing
Inducing
Indexing
Infusing
Twitter can accommodate up to a maximum of _________________ characters
140
220
288
280
What is one simple tool you can choose to develop a website? ____________________
Wordpress
Wordsmith
Word Document
Grammarly
This separates your company from the competition:
Unique value/selling proposition
Target market
Logo
On average, 51% of traffic comes to websites from?
Organic Search
Social Media
Refering Domains
Paid Channel
Digital marketing is the use of ______ and________
Print ads
Internet
Social media
Phone communication
Which of the following is not one of the 4 P's in the marketing mix?
packaging
place
promotion
price
Virtual space hyped by Meta and accessed through AR/VR
Metaverse
Edge Computing
The Matrix
Quantum Computing
