WorksheetsService Marketing
Total questions: 10
Worksheet time: 6mins
Which of the following is the three-stage model of service consumption?
Pre-purchase
Service Encounter
Post-encounter
During Encounter
Pre-Encounter
What are the five dimensions of SERVQUAL?
Reliability & Responsibilities
Reliability & Responsiveness
Assurance & Empathy
Empathy & Tangibles
Tangibles & Intagibles
Segmentation in STP means identify which groups offer the best chance of success.
True
False
Dividing the market through different variables like age, gender and income is known as
Geographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Demographic Segmentation
What is the type of targeting when the number of market served is many & breadth of service offerings are narrow:-
Market Focused
Service Focused
Fully Focused
Unfocused
Branding means establishing a mental picture on customers minds.
True
False
Which of the following is not a part of facilitating services of the Flower of Service?
Payment
Billing
Hospitality
Order Taking
There are 7 stages in new service development.
True
False
Non-searchability challenge in the service communication means
Cannot be searched or inspected before purchase
No one-to-one correspondence with physical objects
Refers to items that comprise a class of objects, persons, or events
Hard to grasp benefits of complex, multidimensional new offering
Corporate Design is not a part of marketing communications mix.
True
False
