WorksheetsDuplicate of Minitest 4
Total questions: 49
Worksheet time: 18mins
Name
Class
Date
1.
SWOT analysis combines ________.
a)
profit with productivity
b)
external and internal analyses
c)
a company’s mission with its goals
d)
a company’s philosophy with its ethics
2.
What is the letter 'E' when we are analyzing a Macro-Environment
a)
Economics
b)
Ecosystem
c)
Ecoindustries
d)
Eco-environment
3.
STAR, DOG, COW or QUESTION MARK
a)
STAR
b)
DOG
c)
COW
d)
QUESTION MARK
4.
STAR, DOG, COW or QUESTION MARK
a)
STAR
b)
DOG
c)
COW
d)
QUESTION MARK
5.
The American - Vietnam War was also known as the second _____________ War.
a)
Revolutionary
b)
Iraq
c)
Indochina
d)
Civil
6.
In strategy, what characteristics are referred to the Market
a)
Threats and Opportunities
b)
Strengths and Opportunities
c)
Opportunities
d)
Weaknesses and Threats
7.
Stakeholders are the owners of the company because the bought a share in it
a)
True
b)
False
8.
The GE matrix was developed by Mckinsey.... For what?
a)
for Portfolio Decisions
b)
for Financing Decisions
c)
for Macro-Environment
d)
for Micro-Environment
9.
How many Porter's forces are presented in an specific industry?
a)
3
b)
4
c)
5
d)
6
10.
What strategies would make sense if we have a Star in a Product Portfolio according to BCG
a)
Stars should be resolved by executives deciding to foster or sell
b)
Stars should be funded and encouraged to grow
c)
Stars should be milked to supply funds for other Business Units
d)
Stars should be sold or abandoned
11.
What strategies would make sense if we have a Dog in a Product Portfolio according to BCG
a)
Dogs should be resolved by executives deciding to foster or sell
b)
Dogs should be funded and encouraged to grow
c)
Dogs should be milked to supply funds for other Business Units
d)
Dogs should be sold or abandoned
12.
Which is the percentage of Urban population in Vietnam?
a)
15%
b)
68%
c)
37%
d)
97%
13.
Market research where you do it all yourself is...
a)
Qualitative Data
b)
Quantitative Data
c)
Primary Research
d)
Secondary Research
14.
Who took control of South Vietnam?
a)
Ngo Dinh Diem
b)
Yamamoto Isoroku
c)
Moon Jae-in
d)
George Washington
15.
When did the American War end?
a)
1976
b)
1975
c)
1980
d)
2015
16.
Suppliers tend to have more bargaining power where the suppliers are more fragmented than buyers
a)
True
b)
False
17.
Why it would be more difficult to open a new luxury car company
a)
Cost
b)
Differentiation
c)
Volume reasons
d)
Scale Economies
18.
"R&D Activity" should be take into account in the Macroenvironment as a ................... factor
a)
Political
b)
Economical
c)
Social
d)
Technological
19.
Vinamilk would compete in a market categorized as
a)
Fragmented
b)
Specialization
c)
Stalemate
d)
Volume
20.
Lamborghini and Ford would be in the same strategic group
a)
True
b)
False
21.
A family restaurant in District 2 would be in a market categorized as
a)
Fragmented
b)
Specialization
c)
Stalemate
d)
Volume
22.
Buyers tend to be more powerful in the supply chain when they are more concentrated than sellers
a)
True
b)
False
23.
Useful tool for analyzing current activities of competitors. Porter (1985) identifies five primary activities in the....
a)
Macroenvironment
b)
Microenvironment
c)
Value-Chain
d)
Retailing
24.
Stage of the PLC when sales are slow to pick up because customers and distribution have to be found and convinced
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
25.
Stage of the PLC when the rate of growth slows down significantly, sales become flattening
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
26.
what is the population of Vietnam?
a)
95.4 M
b)
85.2 M
c)
20.6 M
d)
120 M
27.
Capital of Cambodia
a)
Kathmandu
b)
Phnom Penh
c)
Baku
d)
Tokyo
28.
Hanoi is Vietnam's capital city ?
a)
True
b)
False
29.
What is PLC
a)
Price Life Cycle
b)
Product Life Cycle
c)
Promotion Life Cycle
d)
Place Life Cycle
30.
Who were the first to colonize Vietnam?
a)
The English
b)
The Spanish
c)
The French
d)
The Americans
31.
Sheep Owning Business would be a market categorized as
a)
Fragmented
b)
Specialization
c)
Stalemate
d)
Volume
32.
Measuring your company’s strategies and operations against ‘best-in-class’ companies, inside and outside the market
a)
Market Research
b)
Microenvironment
c)
Benchmarking
d)
Porter
33.
What is SCA
a)
Summary of Competitors Abroad
b)
Sustainable Competitive Advantage
c)
Subscription to Competitors Advantages
d)
Summary of Competitors Advantages
34.
The ___ quadrant represents markets where the differentiation is low but potential size advantages are great
a)
Stalemate
b)
Specialized
c)
Volume
d)
Fragmented
35.
Which country invests the most in Vietnam?
a)
South Korea
b)
USA
c)
Singapore
d)
Taiwan
36.
Who is the current president of Vietnam?
a)
Nguyen Xuan Phuc
b)
Nguyen Phu Trong
c)
Nguyen Tan Dung
d)
Ho Chi Minh
37.
Firm’s resources stronger than competitors’, and at the same time, important in creating customer value
a)
Blackholes
b)
Sleepers
c)
Achilles’heels
d)
Crown jewels
38.
China does share a boarder with Vietnam
a)
True
b)
False
39.
Because of the presence of particularly large individual customers in many business markets _____________ is often used
a)
Background-based segmentation
b)
Attitude-based segmentation
c)
Usage-based segmentation
d)
Geography-based segmentation
40.
What products does Vietnam sell to other countries the most?
a)
Footwear
b)
Computers
c)
Electrical machinery, equipment
d)
Clothing
41.
Among the following strategies, which one does NOT belong to five basic competitive strategies?
a)
Harvest
b)
Hold
c)
Partner
d)
Delete
42.
What was Hanoi previously called?
a)
Gia Dinh
b)
Ha Long Bay
c)
Than Long
d)
Thang Long
43.
_____________marketing is adopted by companies seeking to offer a distinct product or service to each chosen segment
a)
Differentiated
b)
Concentrated
c)
Niche
d)
Focused
44.
Dominant religion from Burma to Vietnam
a)
Buddhism
b)
Hinduism
c)
Calvinism
d)
Catholicism
45.
Vietnam is in...
a)
Asia central
b)
Middle East Asia
c)
North East Asia
d)
South East Asia
46.
Who was the leader of the Communist Vietnam?
a)
Kim Jong Un
b)
Ho Chi Minh
c)
Nguyen Phu Trong
d)
Le Duc Anh
47.
Positioning is designing the company’s offering and image for occupying a meaningful and distinct competitive position in
a)
the target market
b)
the competitor system
c)
the target customers’ minds
d)
the customer
48.
An _____ marketing approach entails treating the market as one whole, rather than as segmented
a)
Niche
b)
Undifferentiated
c)
Customized
d)
Concentrated
49.
What were Vietnam's main exports?
a)
Textiles and Mining
b)
Coal and Rubber
c)
Rice and Textiles
d)
Rice and Rubber
100 %
