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Bar and Restaurant Operation Management

Total questions: 13

Worksheet time: 9mins

Name
Class
Date
1.

Service/Product Bundle ( ၃ ) မျိုး၏ အမည်ကိုရေးပြပါ။

(a)  

2.

Characteristics of Service ဆိုသည့် အဖြေကို အမှန်ရွေးပြပါ။

a)

Simultaneity

Intangibility

Heterogeneity

Perishability

b)

Simultaneity

Tangibility

Heterogeneity

Perishability

c)

Simultaneity

Intangibility

Herogeneity

Perishability

d)

Simultaneity

Intangibility

Heterogeneity

Inperishability

3.

Augmented produce ၏ အဓိပ္ပါယ်မှာ

a)

Additional service and Benefit

b)

Development product service

c)

Design quality level

d)

What is buyer really want

4.

Degree of labor intensive meaning ?

a)

Labor cost > capital cost

b)

Labor cost < capital cost

c)

Capital cost = Labor cost

d)

Labor cost + Capital cost

5.

Degree of customisation is meaning

a)

Customer intervention > standard

b)

Standard > Customer intervention

c)

Standard + Customer intervention

d)

Standard = Customer intervention

6.

သင်တန်းဆရာ ပြသွားခဲ့သော ယခု ဆလိုက်တွင် ပျောက်နေသော စာသားကို ရေးပြပါ။

(a)  

7.

ယခု ဆလိုက်တွင် ပျောက်နေသော စာသားကိုရေးပြပါ။

(a)  

8.

ယခု ပုံတွင်ပျောက်နေသော စာသားကိုရေးပြပါ။

(a)  

9.

Marketing Plan အစီစဉ် အလိုက် အမှန်ကိုရွေးပါ။

a)

Marketing Research

Market Segmentation

Market Strategies

Marketing Budget

Market goal

Monitoring

b)

Marketing research

Market segmentation

Market goal

Market Strategies

Monitoring

Market Budget

c)

Marketing research

Market segmentation

Market goal

Market budget

Market monitoring

10.

a market coverage strategy in which companies decide to ignore market segment differences and go after the whole market with one offer

a)

Undifferentiated market

b)

Differentiated market

c)

Concentrated market

11.

a strategy that focuses on niche market

a)

Concentrated market

b)

Undifferentiated market

c)

Differentiated market

12.

What are market entry strategies ?

a)

Pioneer

Close follower

Late follower

b)

Pioneer

Forword follower

East follower

c)

Pioneer

Run follower

Slow follower

13.

What are the market promotion strategies?

a)

Promotion mix strategy

Media Selection strategy

Advertising copy strategy

b)

Promotion mix strategy

City FM selection strategy

Billboard Strategy

c)

Promotion mix strategy

Newspaper selection strategy

Facebook boost strategy