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WorksheetsDPM F25. ecu
Total questions: 30
Worksheet time: 22mins
Is graphic design the same as communication design?
YES
NO
DEPENDS ON THE PROJECT
What is the main function of graphic design?
To do creative stuff that will make the client happy
To communicate a message to a specific audience, to elicit an action
To design cool stuff so clients and other that will like
To communicate a message to a specific audience
What is the creative process?
An annoying system that the teacher talked about
A suggested method that might help get creative solutions
A difficult process that is necessary only for the most complex projects
The steps that will help guide the different stages of any design project
What are ALL the steps of the process?
Research
Sketching
Development
Implementation
Client meetings
Budget
Visual Research
Sketching
Mock-ups
Printing
Research
Incubation
Clarification
Development
Implementation
Deployment
Testing
Research
Incubation
Clarification
Development
Implementation
Deployment
At what stage of the process do we develop the message and the concept?
During incubation and clarification
During research
Throughout, that development is pretty organic
The “main point” (anchor) that needs to be communicated is:
The research
The concept
The mock-ups
The message
Select the basic elements of visual structure
that are going
to help make our work stand out
eye flow
research
demographics
testing
psychographics
variations
iterations
communication
balance
contrast
eye flow
integration
proximity
alignment
similarity
consistency
The “compass/direction” that will keep everybody
involved in a project on the same page is:
The mock-ups
The concept
The research
The message
The message is usually a tagline:
YES
NO
____________ is the way that a message can be portrayed visually.
This is going to set the direction for ideation.
Concept
Message
Sketches
Idea
In order to visually develop a strong concept we need to
create lots of totally different:
Iterations
Work
Variations
When a concept and a specific visual direction
has been chosen,
we need to develop that particular
direction further through _____________
Variations
Iterations
Ideation
In his talk, Simon Sinek talks about a great way to engage
with our target audience when presenting a product,
making the point to always start with:
Start with how a product
operates, communicating all
the properties, bells and
whistles
State why you (or the client)
will need that particular
product or service. No need
to talk about the features
Clearly communicate what
the product/service does in
order to fire the future
client’s imagination
State why the product /
service is needed by
appealing to emotions and
then talk about the features
What are we referring to when we talk about demographics?
Factual/measurable information about a specific group of people
Statistics
Information about people and their
psychological and social motivation to
behave in a certain way
If two friends fall under the same demographics,
will they be also under the same psychographic group?
YES
NO
Not necessarily
What are psychographics?
Statistics
Factual/measurable information about a specific group of people
Information about people and their psychological and social motivation to behave in a certain way
Psychographics are the same across all countries
FALSE
TRUE
What is the main function of a moodboard?
It’s a collection of
random images that
might inspire the designer
It’s fun to do but a bit
redundant, that’s
why we need to design
It’s a visual aid tool used
to communicate visual
creative intent
What are all the characteristics of a successful mood board?
• It is well thought out
• it's well planned
• must look cool
• it helps define the direction of a project
• it's cool
• it focuses mainly on colour
• it's only for the designer
• It evokes and/or inspires the desired/intended/proposed direction of
a project
• it clearly shows the desired mood
This is an important, but often neglected, part of the process that
helps maximize the success for any project at any stage
sketching
testing
writing
This document, although not a contract, serves to keep
informed all parties involved on a project
moodboard
concept and message brief
project brief
demographics report
This is a DEMOGRAPHIC profile:
Male
55-75
University Educated
$150,00 income
Married
3 kids
Female
15-35
Enjoys the outdoors
Single
Likes to volunteer at animal shelters
Male
55-75
University Educated
$150,00 income
Only shops at Harry Rosen
Enjoys meditation
When we talk about age, education, disabilities and geographical location,
we are talking about:
psychographics
demographics
target audience
chosen way of living
Why is a project brief important at the start of a project?
It guarantees the project will be completed ahead of schedule
It outlines key objectives, scope, and expectations to align everyone involved.
It replaces all future communication so the team doesn’t need to meet again
Why is it important to have a well-defined target audience?
It ensures that marketing campaigns never need to be adjusted
It helps tailor messages and products to the right people, improving effectiveness and results
It eliminates the need for market research
It guarantees that every customer will like your product
Which of the following is a true psychographic profile?
Customers who purchase items twice per month
People aged 45–50 living in suburban area
Health-conscious professionals who value wellness, organic products, and active lifestyles.
When a client/boss is being difficult and don't like your ideas you:
Explain to the best of
your abilities until you convince them that
your solution is correct.
After all you're the designer
Fire them, you have no time for that. Clients usually don't know what they want.
Listen carefully to their feedback and implement all their suggestions.
Client is always right
Try to find out what is their pain point, ask more questions, listen and assess. Get back to them with a different solution
When people ask you, so, what do you do as a graphic designer, your answer is:
I'm really good at Photoshop and Figma so I make things look awesome
I solve business problems through visual solutions
I do art
Not sure, I make things for clients, whatever they want as long as it's pretty
Which of the following best describes critical thinking?
Analyzing information objectively and making reasoned judgments
Evaluating evidence, identifying biases, and considering multiple perspectives
Making decisions based solely on personal opinions or assumptions
Accepting information at face value to save time
Why is the design process important in creating successful solutions?
It removes the need for testing or feedback from users
It provides a structured approach that reduces errors and improves overall quality
It guarantees that the first idea will always be the best one
It helps identify user needs and ensures the final product solves the right problem
