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WorksheetsHow Durex can recover from its product recall
Total questions: 10
Worksheet time: 5mins
What has led to Durex issuing a product recall?
Quality assurance issues
Threat to safety or life
Defective parts
Unreliable materials
Why do larger companies cope better with product recalls compared to small companies?
They have a better-quality assurance system
They have more loyal customers
They have deeper pockets and more resources
They produce higher-quality products
Which two companies mentioned in the text have faced major product recalls but have managed to stay stable in the market?
Mattel and Durex
Toyota and Volkswagen
Rolls Royce and RBG
RBG and Mattel
What is one way RBG can build confidence in the Durex brand?
Offering refunds to customers
Improving the quality assurance system
Settling claims quickly
Issuing an official apology
What might be a potential drawback of acting quickly to address a product recall?
Loss of sales and sponsorship
Inflating anxiety in the marketplace
Negative impact on the company's reputation
Increased cost of refunds
How can RBG reduce the number of product returns during the recall?
Increasing the refund amount
Arranging drop-off points for customers
Implementing stricter quality control measures
Offering discounts on future purchases
Why did Rolls Royce's recall of a single car in 2015 have a positive impact on its reputation?
It affected a popular car model
The recall was handled transparently
Customers were offered refunds
The problem with the car was minor
Why are condoms considered a vital public health product?
They provide psychological and emotional support
They are popular among athletes
They prevent sexually transmitted diseases and pregnancy
They are used in major sporting events
What is one factor that can help a company withstand business traumas?
Having a large marketing budget
Producing popular products
A good corporate reputation
Maintaining a loyal customer base
What should RBG do strategically to stay in business and maintain its products?
Increase production capacity
Reduce product prices
Act responsibly and react quickly
Invest in new product development
