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Unit 2 Test

Total questions: 30

Worksheet time: 15mins

Name
Class
Date
1.

Carrying capacity refers to

a)

the number of differentiators a business can have

b)

how current your secondary data is

c)

the maximum number of companies an industry can support based on its potential customer base

d)

all of the above

2.

Companies that sell to other companies are called

a)

c2c

b)

B2c

c)

B2B

d)

none of the above

3.

Market research

a)

does not include global factors

b)

is used to help sales efforts

c)

is only needed when planning a new business venture

d)

all of the above

4.

The process of guiding your business idea from inception through development and introduction to the market is called

a)

product planning

b)

SWOT analysis

c)

business model validation

d)

ideation

5.

Which of the following is not a source for obtaining secondary data?

a)

interviews about your product

b)

government statistics

c)

annual business reports from other companies

d)

chamber of commerce

6.

Social, economic, and political factors that could impact your business are called

a)

industry dynamics

b)

carrying capacity

c)

mass market

d)

business environment

7.

All primary research

a)

involves talking directly to people

b)

requires a questionnaire

c)

involves a focus group

d)

is collected for a specific purpose

8.

Which of the following is least important when collecting and evaluating data?

a)

finding data that supports your idea

b)

confiming research results with more than one source or method

c)

making sure data is relevant to the target market

d)

staying alert to biased sources

9.

The period of time you have to act on a business opportunity before it disappears is called the

a)

opportunity time limit

b)

window of opportunity

c)

reasonable time frame

d)

none of the above

10.

The type of business that provides the greatest amount of entrepreneurial freedom is a(n)

a)

business you start from scratch

b)

independent business you purchase

c)

franchise

d)

family business

11.

Which of the following is not used to evaluate the feasibility of a business opportunity?

a)

invention analysis

b)

cost/benefit analysis

c)

opportunity-cost analysis

d)

SWOT analysis

12.

Which of the following is not a characteristic of creative thinking?

a)

using your imagination

b)

lateral thinking

c)

looking at a situation in new ways

d)

vertical thinking

13.

A royalty fee is a(n)

a)

single fee paid when a franchise agreement expires

b)

ongoing payment based on a percentage of sales

c)

single fee paid when the franchise agreement is signed

d)

ongoing payment based on the value of the business

14.

Business arrangement in which an established company sells the right for others to use the company's name and operating plan to sell products or services.

a)

Non Disclosure Agreement

b)

Franchise

c)

Trade show

d)

Partnership

15.

Convention where related businesses come to promote

their products or services.

a)

Marketplace

b)

Franchise

c)

Trade show

d)

Partnership

16.

Many entrepreneurs have to _______ their idea, or change or revise, until they get a better opportunity.

a)

Pivot

b)

Prototype

c)

Shutter

d)

Streamline

17.

Problems and trends are _______ sources of opportunity.

a)

Internal

b)

Poor

c)

External

d)

Complex

18.

Hobbies, talents, and interests are internal sources of opportunity.

a)

True

b)

False

19.

Business evaluation method that draws its name from the four areas it evaluates: Strengths, Weaknesses, Opportunities, and Threats.

a)

Cost/ Benefit Analysis

b)

SWOT analysis

c)

Opportunity cost

d)

Profit/ loss analysis

20.

Shorter alternative to a traditional business plan that allows

you to create a business plan faster and make adjustments over time

a)

Lean canvas

b)

Operating Plan

c)

Marketing Plan

d)

Company description

21.

Process of adding up all the expected benefits of an opportunity and subtracting all the expected costs.

a)

SWOT Analysis

b)

Opportunity Cost

c)

Cost/benefit analysis

d)

Lateral thinking

22.

There are 4 primary components of a lean business canvas.

They are 1.) Value Proposition, 2.) Business Model, 3.) Cost Structure, and

a)

Opportunity cost

b)

SWOT analysis

c)

Competition

d)

Product quality

23.

Organized way to gather and analyze information needed to make business decisions.

a)

Focus group

b)

Market

c)

Market research

d)

Carrying Capacity

24.

New information that is collected for a particular purpose. It is obtained directly from potential customers.

a)

Primary data

b)

Market research

c)

Secondary data

d)

List rental

25.

Research method used to collect opinions and feedback from a group of people about a specific product, concept, or service

a)

Market research

b)

Primary data

c)

Secondary data

d)

Focus group

26.

Group of potential customers who are willing and able to purchase a particular product or service.

a)

Business environment

b)

Focus group

c)

Carrying capacity

d)

Market

27.

Which is a technique for collecting secondary data?

a)

Conducting a focus group

b)

Collecting data from government website

c)

Hosting a survey

d)

UE Testing

28.

Research technique that asks customers to interact with the product while experts observe their experience.

a)

UE Testing

b)

Marketing

c)

Market research

d)

Focus group

29.

Process of ongoing market research and data analysis to prove a business idea is truly a business opportunity.

a)

Ideation

b)

Business Model Validation

c)

Viability

d)

Lean Start-up

30.

Prototype or first attempt at bringing a product or service to market quickly and cheaply that the entrepreneur tries to sell to get feedback from potential customers.

a)

Lean start-up

b)

Business Model Validation

c)

Minimum Viable Product (MVP)

d)

Lean Start-up