WorksheetsUnit 2 Test
Total questions: 30
Worksheet time: 15mins
Carrying capacity refers to
the number of differentiators a business can have
how current your secondary data is
the maximum number of companies an industry can support based on its potential customer base
all of the above
Companies that sell to other companies are called
c2c
B2c
B2B
none of the above
Market research
does not include global factors
is used to help sales efforts
is only needed when planning a new business venture
all of the above
The process of guiding your business idea from inception through development and introduction to the market is called
product planning
SWOT analysis
business model validation
ideation
Which of the following is not a source for obtaining secondary data?
interviews about your product
government statistics
annual business reports from other companies
chamber of commerce
Social, economic, and political factors that could impact your business are called
industry dynamics
carrying capacity
mass market
business environment
All primary research
involves talking directly to people
requires a questionnaire
involves a focus group
is collected for a specific purpose
Which of the following is least important when collecting and evaluating data?
finding data that supports your idea
confiming research results with more than one source or method
making sure data is relevant to the target market
staying alert to biased sources
The period of time you have to act on a business opportunity before it disappears is called the
opportunity time limit
window of opportunity
reasonable time frame
none of the above
The type of business that provides the greatest amount of entrepreneurial freedom is a(n)
business you start from scratch
independent business you purchase
franchise
family business
Which of the following is not used to evaluate the feasibility of a business opportunity?
invention analysis
cost/benefit analysis
opportunity-cost analysis
SWOT analysis
Which of the following is not a characteristic of creative thinking?
using your imagination
lateral thinking
looking at a situation in new ways
vertical thinking
A royalty fee is a(n)
single fee paid when a franchise agreement expires
ongoing payment based on a percentage of sales
single fee paid when the franchise agreement is signed
ongoing payment based on the value of the business
Business arrangement in which an established company sells the right for others to use the company's name and operating plan to sell products or services.
Non Disclosure Agreement
Franchise
Trade show
Partnership
Convention where related businesses come to promote
their products or services.
Marketplace
Franchise
Trade show
Partnership
Many entrepreneurs have to _______ their idea, or change or revise, until they get a better opportunity.
Pivot
Prototype
Shutter
Streamline
Problems and trends are _______ sources of opportunity.
Internal
Poor
External
Complex
Hobbies, talents, and interests are internal sources of opportunity.
True
False
Business evaluation method that draws its name from the four areas it evaluates: Strengths, Weaknesses, Opportunities, and Threats.
Cost/ Benefit Analysis
SWOT analysis
Opportunity cost
Profit/ loss analysis
Shorter alternative to a traditional business plan that allows
you to create a business plan faster and make adjustments over time
Lean canvas
Operating Plan
Marketing Plan
Company description
Process of adding up all the expected benefits of an opportunity and subtracting all the expected costs.
SWOT Analysis
Opportunity Cost
Cost/benefit analysis
Lateral thinking
There are 4 primary components of a lean business canvas.
They are 1.) Value Proposition, 2.) Business Model, 3.) Cost Structure, and
Opportunity cost
SWOT analysis
Competition
Product quality
Organized way to gather and analyze information needed to make business decisions.
Focus group
Market
Market research
Carrying Capacity
New information that is collected for a particular purpose. It is obtained directly from potential customers.
Primary data
Market research
Secondary data
List rental
Research method used to collect opinions and feedback from a group of people about a specific product, concept, or service
Market research
Primary data
Secondary data
Focus group
Group of potential customers who are willing and able to purchase a particular product or service.
Business environment
Focus group
Carrying capacity
Market
Which is a technique for collecting secondary data?
Conducting a focus group
Collecting data from government website
Hosting a survey
UE Testing
Research technique that asks customers to interact with the product while experts observe their experience.
UE Testing
Marketing
Market research
Focus group
Process of ongoing market research and data analysis to prove a business idea is truly a business opportunity.
Ideation
Business Model Validation
Viability
Lean Start-up
Prototype or first attempt at bringing a product or service to market quickly and cheaply that the entrepreneur tries to sell to get feedback from potential customers.
Lean start-up
Business Model Validation
Minimum Viable Product (MVP)
Lean Start-up
