WorksheetsQCM and part B (Marketing)
Total questions: 45
Worksheet time: 23mins
1. The key difference between the 5 stages of the marketing process and the Value creation model is a main focus on?
price
promotion
place
people
product
.Why do people use an argument map?
navigate complex information
It supports us
easy to usse
Supports criticism
A main marketing force for managers includes?
pricing
Logistics
Evidence collection
. Globalization
A major trend and force for the future of the marketing landscape is?
Discounting
Taioring
Influencers
Robotics
key aim of Marketing in business is to...
Offer unique opportunity
Offer superior value
Sell at the right price
Sell at the highest price
Choose the correct answer for companies to avoid marketing myopia?
Price strategy
Offer cheap deals
Avoid creation
Offer superior value
An ideal time to use an argument map would be for?
In a debate
for an assignment
Qualitative research
All of above
An important benefit of CRM is?
Providing discounts
Direct communication
Integrated market
Effective pipeline
An example of a CRM activity includes?
Direct advertising
Getting acquainted
Discounts
Getting comfortable
The current marketing landscape can be described as the?
Money age
Economic age
Digital age
Knowledge age
A key strategy for creating value is?
Being focused
Being opening
Being Customer centered
Being customer tactful
A key result for return on marketing investment is?
More marketable
Improved attention
Improved retention
Improved loyalty
A simple example of capturing value is having?
More products & services
More consumers
More return
More liquid assets
A company that utilizes Customer Driven Marketing can be seen as?
Consumer focused
Market Driven
Customer centric
Consumer asset
Customer Driven Marketing strategies focus on?
Opportunities & threats
Retention & royalty
Promotional activities
Relationship activities.
What is POD?
Personal Operational Data
Personal Operating Difference
Point of Difference
Point of data
Marketing Management focuses on?
Customer retention
Profitable relationships
Customer attention
Profitable future
An executive summary is?
A brief summary
A full report
A report extension
A report introduction
Life-long purchasers?
Stable results
Stable consumers
Stable equity
Stable Patronage
A marketing portfolio is?
Future products
present concepts
current & past brands
Recorded company products
Stage 5 of the marketing process is?
Strategy design
Marketing program design
Profitable relationships
Creates profits
Choose the correct answer for companies to avoid marketing myopia?
Price strategy
Offer cheap deals
Avoid creation
Offer superior value
Why companies choose to use marketing activities ...
Highly lucrative
Proven to work
Captures value
cost effective
ROMI is significant for marketers since it allows for?
Improved production
Improved timing
Accurate details
Accurate measurement
Return on marketing investment requires constant?
Focus
Cash Flow
Investment
Time management
A significant aim for Marketing information is to achieve?
Marketing power
. Marketing Intelligence
Marketing profits
Marketing Details
A unique selling point of why companies choose SMM is?
Active marketing
Active Sales
Instant data
Instant management
The top of the Pyramid of Maslow's Hierarchy of needs completes with?
Love & belonging
Esteem
. Self-care
Self-actualization
A type of Buyer Behaviour is?
Quick buyer
Complex buying
Natural buying
Instant Buyer
The first stage in the buying decision process is?
Needs cash flow
Needs Budget
Needs communication
Needs awareness
Why do people use an argument map?
It is supportive
Sample to use
Navigate complex information
Highlights critical details
Navigate irregular details
A main marketing force for managers is?
Pricing
Promotions
Globalization
Evidence collection
Logistics
A fundamental aim of marketing is to?
Sell at the highest price
Offer unique opportunities
Sell at a low price
Offer superior value
Sell as strategy intended
The current marketing landscape can be described as the?
Knowledge age
Economic age
Coding age
Sustainable age
Digital age
A key result for return on marketing activities is?
More marketable
Improved loyalty
Improved retention
Improved attention
More sales
A company that utilizes Customer Driven methods can be seen as being?
Outdated
Consumer focused
Customer-centric
Service focused
Value chasing
A major trend and focus for the future of the marketing landscape is?
Robotics
Digital engineering
Social media influencers
Tailored products & services
Cost-cutting & streamlining
An example of a CRM activity is?
Getting acquainted with the customer
Directly selling to the customer
Offering suitable discounts
Being mindful of the customer
Offering substantial products
Customer Driven marketing strategies have a priority focus on customers?
Opportunities and threats
Relationship activities
Social media ambassadors
Retention & loyalty
Strengths & Weaknesses
Lifelong purchasers can also be described as having?
Stable liquidity
Stable patronage
Successful strategy outcome
Successful strategy design
Improved brand image
An important dimension of building brand equity is?
Brand attractiveness
Brand sustainability
Brand loyalty
Brand relevance
Brand history
Sources of internal marketing information can include?
Competitive strategy
Sales data & customer feedback
Agency reports
Audience testing data
Direct mailing surveys
A purpose behind market intelligence is to support a company and provide?
Socio-economic issues
Social media implementation
Socio-political issues
Competitive advantage
Gather internal data
Marketing Management focuses on?
Customer retention
Sustainable relationships
Motivational goals
Brand attention
Profitable relationships
A unique selling point of SMM is that it provides
Active sales
Instant data
Greater awareness
Instant sales
Valuable activities
