WorksheetsMarketing căn bản 1
Total questions: 21
Worksheet time: 13mins
The macro-environment is usually out of the firm's control
True
False
Malaine work for a small computer soft ware company. Her boss is constantly improving the company’s products but neglect customers, pricing and promoting company. Her boss is probably stuck in ………………………………………era:
Retailing oriented
Value- based marketing
Market oriented.
Sale- oriented
Production oriented
An organization that buys products to sell on to others is called ________.
a wholesaler
an intermediary
an agent
a retailer
Under marketing perspective, wants are the form of human needs which are shaped by culture and personality traits
True
False
The macro-environment includes employees
True
False
Marketing can be understand as:
Exceeding standards with exceptional performance
Providing research and development expertise
Organizing resources so that they can be efficient in achieving the firm's objectives
Marketing is the delivery of customer satisfaction at a profit
Under marketing perspective, needs are states of felt deprivation
True
False
The ________ holds that consumers will favor products that are available and highly affordable.
marketing concept
selling concept
product concept
production concept
In delivering value, marketing firms attempt to find the most desirable balance between:
The need for value and perception value
The need for product improvement and the need for advertising
The need to provide benefits customers and desire to keep down cost
The desire to satisfy customers and the need to keep customers from running out of the company
Explicit vs implicit value
Which of the following is NOT part of the micro-environment?
Government economic policy
Customers' preferences
Staff attitudes and behaviour
Competitors' activity
Tangible items that have monetary value and satisfy one’s needs and wants are__________.
services
ideas
concepts
goods
Intangible items that have monetary value and satisfy your needs and wants are_________.
promotions
selling
services
ideas
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.
marketing concepts
services
target markets
marketing
4 P's of Marketing
Product, Potential, Public, Price
Public, Person, Promotion, Price
Product, Promotion, Place, Price
Product, Person, Potential, Price
Production concept
more product quantity
good product quality
more sales
I create what they need
their needs + society first
Product concept
more product quantity
good product quality
more sales
I create what they need
their needs + society first
sales concept
more product quantity
good product quality
more sales
I create what they need
their needs + society first
Market concept
more product quantity
good product quality
more sales
I create what they need
their needs + society first
Societal market concept
more product quantity
good product quality
more sales
I create what they need
their needs + society first
Micro marketing environment - môi trường marketing vi mô (các yếu tố tác động trực tiếp đến công ty và khả năng thỏa mãn nhu cầu khách hàng của nó)
customers, dealers, competitor
(a)
(b) (c) (d) (e)
Macro marketing environment - môi trường marketing vĩ mô (các yếu tố nằm ngoài doanh nghiệp, tác động phạm vi rộng và lâu dài đến mọi hoạt động của doanh nghiệp)
socio-cultural, technological,
(a)
(b) (c) (d) (e)
