Process of presenting your business to your customers that

seeks to draw their attention, attract interest, and persuade to purchase.

Detailed guide with two primary parts: marketing goals and strategies for reaching those goals.

Type of distribution that makes a product available at as many sales outlets as possible.

"Recipe" for reaching and keeping customers that combines multiple tactics and the marketing elements called the Five P's.

9. Type of distribution that allows a product to be sold at a moderate number of sales outlets, but not all, in a particular geographical area.

Combining the price of several different services (and/or physical products) into one price.

Pricing method that focuses on how much customers are willing to pay for a product.

Pricing method that sets a product's price based on what it costs the business to provide it.

Type of distribution that gives a specific retailer, or

authorized dealer, the sole right to sell a product in a

particular geographical area.

Price created when a retailer adds an additional amount to

the cost of a wholesale product to make a profit.

Price created when a retailer wants to reduce the price of an overstocked product.

Which is not one of the 5 P's of Marketing?

Marketing that communicates with your prospects and

customers from all directions including a variety of communication channels and marketing efforts.

Combination of promotional elements that a business chooses.

Public, promotional message paid for by an identified sponsor or company.

Short-term discount offer or other buying incentive.

Popular Interactive digital platform for networking and communicating.

Written statement sent to the news media about a product or business.

Popular marketing communication model used by companies to manage their promotions and track customers from being unaware of product to coming in contact with promotional material, to making a purchase.

A good promotional plan includes costs, dates, and goals.

Which growth strategy below seeks to focuses on cultivating new products or new markets, and sometimes both?

Which growth strategy below seeks to emphasize blending businesses together through acquisitions, mergers, and new opportunities at different levels of the supply chain.

A diversification growth strategy in which a business adds new products or services that are related to its existing products or services. For example, a clothing store may expand to sell shoes or other related clothing accessories.

A diversification growth strategy in which a business adds new products or services that are not related to its existing products or services. For example: Sheets, a gas station, may began to offer made-to-order food.

A growth strategy in which a business grows by offering products or services that are different from its core business- either products that are similar or different from it's current offering..

Which is a benefit of a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis?