WorksheetsRevision for DM Mid-term
Total questions: 30
Worksheet time: 16mins
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
_________ is a form of Internet marketing utilizing social networking websites as marketing tool.
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Content Marketing
The players and their interactions, which influence how an organisation responds in its marketplace and shape the immediate trading environment is called as…
Internal environment
External environment
Micro environment
Macro environment
______ refers to any kind of advertising that asks for and respects a customer's explicit consent when sending marketing information.
Transactional
e-commerce
Permission Marketing
Customer Engagement
Content Marketing
Digital marketing today is about many more types of audience interaction to assess consumer adoption and how our business can manage them to support marketing goals through…
digital device, digital platforms
digital media, digital data
digital technology
all answers are right
There are three main type of media channel for marketer need to be considered today including…
Segmenting, targeting, positioning
Online media, offline media, and mix media
Paid media, owned media, and earned media
Website, mobile app, and social media
The approaches used to target the online audience are potentially very different, with personalization based on the customer. Personalization refers to the following, except…
Profiling personal interaction
Giving relevant message to relevant profile
Create effective communication to make the page more relevant to what customer is seeking
Provide lack opportunity to engage the visitors
According to Chaffey and Smith (2017), digital communications tools or media channel offline communication and online communication can be integrated to support website and social presences. Here are the example of online partnership including…
Ad network, contra deals, and sponsorship
Audience participation, managing social presence, and viral campaign
SEO (Search Engine Optimization), PPC (Pay Per Click)
Affiliate marketing, co-branding, sponsorship
Understanding an organisation’s environment is a key part of situation analysis. What should not be reviewed in situational analysis?
External Review
Customer
Marketplace
Competitor
Tactics can be used to convert as many potential site visitors into actual visitors and then convert these into leads, customers and repeat customers is…
Personalization
Conversion marketing
Social media emotions
Targeting
Marketing intermediaries are firms that can help a company to promote, sell and distribute its products or services. When Internet offers a means by passing some of the channel partners, then it defines…
Intermediation
Reintermediation
Disintermediation
Supplier
Micro environment covers the discussion about…
Customer, competitor and supplier
Customer, competitor and technological
Technological, political and social
Technological, politic and legal
Some security risks become main problem for marketer to be discussed, except…
Personal confidential
Customer credit card details
Customer transaction
Customer loyalty program
Digital marketing strategy is strategic initiatives to support marketing and business objectives an organization which deploy to harness digital media, data and marketing technology to increase multichannel engagement with their audiences using digital devices and platforms. Here are some digital marketing strategy activities, except…
To integrate digital with other marketing activities and ultimately support its overall business objectives
To grow a business through customer acquisition and retention
To help a business achieve low conversion rate
To achieve communications goals of not-for-profit organisations.
Digitalization gives implication for price like…
Increased no price transparency
New pricing approaches
Upward pressure on price
No alternative pricing structure or policies
Building long-term relationships with customers by retaining customer through relationship marketing, direct marketing and managing customer database to support sustainable business can be defined as…
Customer experience
Customer engagement
Customer relationship management
Customer persona
Big data support data driven marketing by identifying…
Data volume, data velocity, and data variety
Data volume, data velocity, and data master
Data customer data master, and data supplier
Data customer, data master, and data velocity
Which of the following are the categories of service summarised in the latest marketing technology landscape?
Marketing experiences, Marketing operations, Marketing middleware, Marketing backbone platforms, Infrastructure, Internet
Marketing economies, Marketing operations, Marketing middleware, Marketing backbone platforms, Information, Internet
Marketing economies, Marketing operations, Marketing middleware, Marketing backbone platforms, Consumer Journey, Internet
Marketing experiences, Marketing operations, Marketing hardware, Marketing backbone platforms, Information, Internet
_______ encourages participation and interaction of customers in rating, selecting and buying products through group buying.
E-business
E-commerce
Social commerce
Digital business
Bluetooth technology has potential for different forms of local marketing campaigns known as ________.
Location-based marketing
Permission marketing
Proximity marketing
Content marketing
Which of the following is NOT the main security risk in e-commerce transaction?
exposure of confidential details or passwords
transaction or credit card details stolen in transit
merchants or customers are not who they claim to be
validation of data
Online voice of customer (VoC) measures are useful for assessing customer sentiment online based on direct customer feedback. Which of the following is NOT a VoC measure?
Satisfaction Ratings
Net Promoter Score
Personas
Intent-satisfaction Surveys
Displacement refers to outsourcing or ‘off-shoring’ labour. Which of the following is NOT an example of displacement?
centralise drive-through order via a remote call centre
outsource online chat feature on website
enable order-taking using quick response (QR) codes
hire more employees to chat through exchanging text messages with customers
A range of customer extension techniques that are particularly important to online retailers include:
Retention, selection, acquisition
Re-selling, reactivation, referrals
Retention, reactivation, acquisition
Reselling, selection, referrals
Which of the following company is an example of an e-commerce success?
Boo.com
Juicero
Lazada
Which of the following is NOT true about ‘fair processing code’ produced by the Information Commissioner?
no other laws must be broken in processing the data.
sensitive personal data requires particular care, this excludes: political opinions.
clear details in communications of how a data subject can contact the data controller or a representative.
The strategic objectives derived form digital technology include the following, except:
Branding
Value chain efficiencies
Channel partnership
Branding and channel partnership
All of the above
Strategic agility is related to the following except:
The capability to innovate
The capability to imitate competitor
Through monitoring changes within an organization's marketplace
Through evaluating strategies
