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WorksheetsMAR234
Total questions: 25
Worksheet time: 15mins
refers to what is hip or popular to a certain point in time
(a)
who is the common source of new ideas for a business?
customers
existing products
competitors
employees
an organization or country engaged in commercial or economic rivalry with others.
customers
existing products
competitors
employees
refers to an update in the current product offering of a company
customers
existing products
competitors
employees
responsible for the continuous improvement of the company
customers
research & development
competitors
employees
The QC Ordinance 2876 refers to the provision of banning single-use (a) in restaurants and hotels in Quezon City.
Refers to the creative process where designers generate ideas in a session.
ideation
customers
technology
innovation
they are known to be creative and always tend to find ways on how to fill the gap between current issues and current product offering.
entrepreneur
resellers
agents
competitors
the most classic form of ideation and is usually used by students and employees when generating ideas.
brainstorming
brainwwriting
force fit
borrrowing
is simply the process of combining two ideas into one
brainstorming
brainwwriting
force fit
borrrowing
bodystorming is most commonly known as what?
(a)
the journey of an idea where you already understand the problem.
confusion
validation
minimum viable product
traction
the journey of an idea where problem has been resolved.
confusion
validation
minimum viable product
traction
refers to a marketing strategy in which a company tries to sell an existing product to a new group of consumers.
new market development
new product development
force fit
innovation
refers to updating or upgrading something that already exists
new market development
new product development
force fit
innovation
when the company launches new products in markets that have never existed before.
new to the market
new to the company
extension of product line
improvement of existing product
when the company will try to enter the newly established market for the first time.
new to the market
new to the company
extension of product line
improvement of existing product
instead of replacing older products, the company extends their product lines to create more varieties and provide more options to their customers
new to the market
new to the company
extension of product line
improvement of existing product
instead of a new product launch, the company releases the upgraded version of its existing products.
new to the market
new to the company
extension of product line
improvement of existing product
the company uses its existing products to target new market by making minor product modifications.
new to the market
repositioning
extension of product line
improvement of existing product
a stage in new product development where company needs to filter if the concept will be profitable or not.
idea generation
idea screening
commercialization
test marketing
what does PLC stands for?
(a)
the first stage in PLC where a company just launch their product to the new market
introduction
growth
maturity
decline
the first stage in PLC where sales increases due to promotional campaigns being run for brand awareness
introduction
growth
maturity
decline
the final stage of PLC that all businesses want to avoid
(a)
