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Worksheets

MAR234

Total questions: 25

Worksheet time: 15mins

Name
Class
Date
1.

refers to what is hip or popular to a certain point in time

(a)  

2.

who is the common source of new ideas for a business?

a)

customers

b)

existing products

c)

competitors

d)

employees

3.

an organization or country engaged in commercial or economic rivalry with others.

a)

customers

b)

existing products

c)

competitors

d)

employees

4.

refers to an update in the current product offering of a company

a)

customers

b)

existing products

c)

competitors

d)

employees

5.

responsible for the continuous improvement of the company

a)

customers

b)

research & development

c)

competitors

d)

employees

6.

The QC Ordinance 2876 refers to the provision of banning single-use (a)   in restaurants and hotels in Quezon City.

7.

Refers to the creative process where designers generate ideas in a session.

a)

ideation

b)

customers

c)

technology

d)

innovation

8.

they are known to be creative and always tend to find ways on how to fill the gap between current issues and current product offering.

a)

entrepreneur

b)

resellers

c)

agents

d)

competitors

9.

the most classic form of ideation and is usually used by students and employees when generating ideas.

a)

brainstorming

b)

brainwwriting

c)

force fit

d)

borrrowing

10.

is simply the process of combining two ideas into one

a)

brainstorming

b)

brainwwriting

c)

force fit

d)

borrrowing

11.

bodystorming is most commonly known as what?

(a)  

12.

the journey of an idea where you already understand the problem.

a)

confusion

b)

validation

c)

minimum viable product

d)

traction

13.

the journey of an idea where problem has been resolved.

a)

confusion

b)

validation

c)

minimum viable product

d)

traction

14.

refers to a marketing strategy in which a company tries to sell an existing product to a new group of consumers.

a)

new market development

b)

new product development

c)

force fit

d)

innovation

15.

refers to updating or upgrading something that already exists

a)

new market development

b)

new product development

c)

force fit

d)

innovation

16.

when the company launches new products in markets that have never existed before.

a)

new to the market

b)

new to the company

c)

extension of product line

d)

improvement of existing product

17.

when the company will try to enter the newly established market for the first time.

a)

new to the market

b)

new to the company

c)

extension of product line

d)

improvement of existing product

18.

instead of replacing older products, the company extends their product lines to create more varieties and provide more options to their customers

a)

new to the market

b)

new to the company

c)

extension of product line

d)

improvement of existing product

19.

instead of a new product launch, the company releases the upgraded version of its existing products.

a)

new to the market

b)

new to the company

c)

extension of product line

d)

improvement of existing product

20.

the company uses its existing products to target new market by making minor product modifications.

a)

new to the market

b)

repositioning

c)

extension of product line

d)

improvement of existing product

21.

a stage in new product development where company needs to filter if the concept will be profitable or not.

a)

idea generation

b)

idea screening

c)

commercialization

d)

test marketing

22.

what does PLC stands for?

(a)  

23.

the first stage in PLC where a company just launch their product to the new market

a)

introduction

b)

growth

c)

maturity

d)

decline

24.

the first stage in PLC where sales increases due to promotional campaigns being run for brand awareness

a)

introduction

b)

growth

c)

maturity

d)

decline

25.

the final stage of PLC that all businesses want to avoid

(a)