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4Ps Marketing Mix

Total questions: 15

Worksheet time: 30mins

Name
Class
Date
1.

Which of the 4P's does this represent: T-Shirt

a)

Product

b)

Price

c)

Place

d)

Promotion

2.

Which of the 4P's does this represent: Commercial

a)

Product

b)

Price

c)

Place

d)

Promotion

3.

Which of the 4P's does this represent: Transportation

a)

Product

b)

Price

c)

Place

d)

Promotion

4.

Which of the 4P's does this represent: Discounts

a)

Product

b)

Price

c)

Place

d)

Promotion

5.

Which of the 4P's does this represent: Air Jordans

a)

Product

b)

Price

c)

Place

d)

Promotion

6.

Which of the 4P's does this represent: Advertisements in the newspaper

a)

Product

b)

Price

c)

Place

d)

Promotion

7.

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

8.

A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

9.

When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

10.

Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

11.

Coca-Cola decided to offer a new type of soft drink called Coke 2. Under which marketing function does this decision fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

12.

The marketing mix is also known as?

a)

The 4 P's of Marketing

b)

Promotion

c)

Products

d)

Coupons

13.

A group of individuals with similar traits who might purchase a particular product & you are aiming your product towards:

a)

Customer Target

b)

Consumer Mass Market

c)

Target market

d)

Companies

14.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
15.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion