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WorksheetsBasic Knowledge
Total questions: 15
Worksheet time: 8mins
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
CPM is the acronym for?
Clicks Per Mile
Clicks Per Minute
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
Complete the sentence: ____________ marketing means promoting another company’s product, and earning a commission for sending traffic to that company, and/or earning a commission when the customer you refer to the company ends up buying something from them.
Impression
Lead
Affiliate
Conversion
What term refers to the total cost of a specific desired conversion?
CAC (customer acquisition cost)
CPI (cost per install)
CPL (cost per lead)
CPA (cost per action)
What measures the gain or loss generated on an investment, compared to the amount of money invested?
ROI (return on investment)
CPL (cost per lead)
KPIs (key performance indicators)
CPM (cost per thousand)
What term refers to measuring the number of people who interact with a post?
Impression
Engagement
Affiliate
Leads
MailChimp is a tool for (a) Marketing.
Name the founder of Instagram.
Reid Hoffman
Kevin Systrom
Neil Patel
Mark Zuckerberg
A website that can be used to download license-free images.
Canva
YouTube
Freepik
What is the name of the founder of Facebook?
Mark Juckerberg
Mark Zuckerberg
Mayank Batra
Shri Nirmal Gehlot Sir
Is It True You Can Get Banned From Google?
Yes
No
Google ki Aisi ki Taisi
