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WorksheetsRole of Marketing Ch2
Total questions: 30
Worksheet time: 23mins
Marketing is a activity of promoting and advertising a business among customer around the world.
True
False
What is the main role of Marketing?
Generate incomes for businesses.
Selling and advertising.
Promote products and persuade people.
Satisfy consumer needs or demands.
What is the function of BCG Matrix?
The development cycle of product
Identify the relationship between products/services
Produce a lot of money
In the BCG (Boston Consulting Group) Matrix, a business that has a low market share in a industry characterized by high market growth is termed as
Stars
Question mark
Dogs
Cash cows
What are the characteristic of dogs in BCG Matrix? You can choose more than one answer.
Low market share
High market share
Low market growth
High market growth
Who is using the BCG Matrix chart?
Boston Coorperation Group
Boston Consulting Group
Boston Company Group
to accelerate the world's transition to sustainable energy.
Shell
Tesla
Dyson
Mobile
to inspire and develop the builders of tomorrow
Lego
K'Nex
Caterpillar
Home Depot
to organize the world's information and make it universally accessible and useful.
Ancestry.com
23 and Me
IBM
to give people the power to share and make the world more open and connected.
Verizon
ATT&T
Viacom
to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
Wal-Mart
JC Penny
Amazon
Nordstrom
To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time
Ethically sourcing coffee from around the world
To brew the best cup each and every day
To serve hot and fresh coffee every day
Describes the nature of the business and the reason it exists.
SWOT analysis
marketing strategy
anthology series
mission statement
If it is almost impossible to reach your goal, then it is...
a realistic goal
a short-term goal
an unrealistic goal
a long-term goal
How else does making goals help?
It keeps you on track and helps you buy the needs and wants.
It can make money magically appear for your needs and wants.
It helps you learn how to use your time wisely.
So you never have to spend money again.
Does making goals keep you motivated?
Yes :)
No :(
Choose the goal that is most specific.
I will be good in singing.
I will perform solo next month at Frank's Bar.
I will sing a song.
I will be the best singer.
You've just started skateboarding. Which of these is a realistic goal?
Skate on two wheels.
Skate up and down your driveway.
Skate on a half-pipe.
Skate to the next town.
The following is an example of a S.M.A.R.T. goal:
I want to pass the final semester.
I want to make all A's.
I want to score GPA 3.5 and above for my final semester.
None of the above.
What does the S in SMART stand for?
spontaneous
simple
specific
social
The question, "By WHEN will the goal be accomplished?" goes with which letter of SMART?
Measurable
Specific
Timely
Attainable
What does the M in SMART stand for?
Marvelous
Memorable
Meaningless
Measurable
What does the A in SMART stand for?
Attainable
Accountable
Action-Packed
Articulate
What does the R in SMART stand for?
Readily Available
Relevant
Redundant
Readily Available
What does the T in SMART stand for?
Thorough
Testable
Timely
Terrific
Which goal is Specific?
I'm going to be a better friend.
I'm going to be successful.
I'm going to do better in school.
I am going to turn in all of my Math Homework
Which of the following would be considered a short-term goal for a 4th grader?
Going to college on a football scholarship
Submitting the work on time for the 1st term
Having perfect attendance from 9-12th grades
Having a career in physical training after college
