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PRE EXERCISE TOPIC 4 CB DMKT1023

Total questions: 25

Worksheet time: 50mins

Name
Class
Date
1.

Consumer purchases are likely to be influenced by personality factors and marketers try to incorporate human traits in their messages. An example would be the headline “Never Follow”. What personality traits would this headline for a motorcycle most likely be appealing to?

a)

status

b)

being challenged

c)

individuality

d)

self-assurance

2.

The specific qualities, attributes, traits, factors and mannerism that distinguish one individual from other individuals known as ______.

a)

biogenic factors

b)

inner characteristics

c)

individuality

d)

roles

3.

The mother who comments about her teenage son that her child “had been impulsive from the day he was born,” is supporting the contention that personality ______.

a)

is enduring

b)

can change

c)

reflects individual differences

d)

is more apparent in childhood than adulthood

4.

Serious collectors of Barbie dolls, Beanie Babies and Zippos are all displaying a form of ______.

a)

compulsive consumption

b)

fixated consumption behavior

c)

variety seeking behavior

d)

novelty seeking behavior

5.

How receptive a person is to new experiences is known as ______.

a)

consumer ethnocentrism

b)

consumer innovativeness

c)

consumer understanding

d)

consumer perception

6.

Highly dogmatic consumers tend to be more receptive to ads for new products or services that contain ______.

a)

text focusing on the benefits of the product or service

b)

visually provocative themes

c)

appeals to nationalism

d)

an appeal from an authoritative figure

7.

Which of the following closely related to the optimum sensation concept?

a)

Sensation seeking

b)

Need for cognition

c)

Need for uniqueness

d)

Social character

8.

Someone who prefers to follow instructive diagrams would be considered a ______, whereas someone who would prefer to read instructive text would be considered a ______.

a)

verbalizer; visualizer

b)

innovator; verbalizer

c)

visualizer; innovator

d)

visualizer; verbalizer

9.

The convergence in personality characteristics of men and women provides evidence that _____.

a)

personality is consistent and enduring

b)

personality develops from social interactions

c)

personality stereotypes may change over time

d)

personality is the result of an individual’s desire to conquer feelings of anxiety

10.

According to Freud’s theories, we are driven to action by the internal forces of the _____ and constrained by the external forces of the _____, while the _____ represents the individual’s conscious choices of conformity and nonconformity with social standards in meeting one’s biogenic needs.

a)

ego; id; superego

b)

superego; ego; id

c)

id; ego; superego

d)

id; superego; ego

11.

The likelihood of a consumer to accept or reject foreign-made products is known as _____.

a)

consumer ethnocentrism

b)

consumer innovativeness

c)

consumer understanding

d)

consumer perception

12.

Personality trait research that tries to predict how _____ will respond to certain new products or services is especially important to marketers given that these consumers are often critical to the success or failure of new products

a)

consumer advocate groups

b)

consumer reports

c)

consumer innovators

d)

laggards

13.

Recent consumer research has indicated _____ relationship between innovative uses of the Internet and buying online.

a)

a negative

b)

a positive

c)

an inconsistent

d)

a very weak

14.

_____ is a personality trait that measures the degree of open-mindedness that individuals display toward the unfamiliar and toward information that is contrary to their own established beliefs

a)

novelty seeking

b)

sensation seeking

c)

need for cognition

d)

dogmatism

15.

Low levels of which of the following traits typically characterizes a consumer innovator?

a)

novelty seeking

b)

sensation seeking

c)

optimum stimulation levels

d)

inner-directedness

16.

_____________provides an individual with opportunity to try on different personalities or different identities

a)

Virtual Self

b)

immortality

c)

Brand zealots

d)

Symbolically

17.

By bestowing feelings of ___________ is refer by leaving values possessions to young family members

a)

Virtual Self

b)

immortality

c)

Brand zealots

d)

Symbolically

18.

____________ develop a “communal relationship” with the product and demonstrates a passion that is typically associated only with family and friends

a)

Virtual Self

b)

immortality

c)

Brand zealots

d)

Symbolically

19.

____________ is by making the person feel or “bigger” for example receiving an employee award for excellence

a)

Virtual Self

b)

immortality

c)

Brand zealots

d)

Symbolically

20.

________ recasts consumers’ perception of the attribute of a product or service into the form of a “human-like character”

a)

Brand personification

b)

Anthropomorphism

c)

Generic goals

d)

Cosmopolitanism

21.

_________ is loosely defines as attributing human characteristics to something that is not human

a)

Brand personification

b)

Anthropomorphism

c)

Generic goals

d)

Cosmopolitanism

22.

___________ are the general classes or categories of goals that consumers select to fulfill their needs

a)

Brand personification

b)

Anthropomorphism

c)

Generic goals

d)

Cosmopolitanism

23.

__________ orientation consider the world to his or her marketplace and are attracted to products, experiences and places from other cultures

a)

Brand personification

b)

Anthropomorphism

c)

Generic goals

d)

Cosmopolitanism

24.

___________ are consumers who prefer written or verbal information and products that stress the verbal

a)

Generic goals

b)

Cosmopolitanism

c)

Verbalizers

d)

Optimum Stimulation Levels

25.

Person with high__________ are willing to take risks, to try new products, to be innovative, to seek purchase related information and to accept new retail facilities

a)

Generic goals

b)

Cosmopolitanism

c)

Verbalizers

d)

Optimum Stimulation Levels