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WorksheetsPRE EXERCISE TOPIC 4 CB DMKT1023
Total questions: 25
Worksheet time: 50mins
Consumer purchases are likely to be influenced by personality factors and marketers try to incorporate human traits in their messages. An example would be the headline “Never Follow”. What personality traits would this headline for a motorcycle most likely be appealing to?
status
being challenged
individuality
self-assurance
The specific qualities, attributes, traits, factors and mannerism that distinguish one individual from other individuals known as ______.
biogenic factors
inner characteristics
individuality
roles
The mother who comments about her teenage son that her child “had been impulsive from the day he was born,” is supporting the contention that personality ______.
is enduring
can change
reflects individual differences
is more apparent in childhood than adulthood
Serious collectors of Barbie dolls, Beanie Babies and Zippos are all displaying a form of ______.
compulsive consumption
fixated consumption behavior
variety seeking behavior
novelty seeking behavior
How receptive a person is to new experiences is known as ______.
consumer ethnocentrism
consumer innovativeness
consumer understanding
consumer perception
Highly dogmatic consumers tend to be more receptive to ads for new products or services that contain ______.
text focusing on the benefits of the product or service
visually provocative themes
appeals to nationalism
an appeal from an authoritative figure
Which of the following closely related to the optimum sensation concept?
Sensation seeking
Need for cognition
Need for uniqueness
Social character
Someone who prefers to follow instructive diagrams would be considered a ______, whereas someone who would prefer to read instructive text would be considered a ______.
verbalizer; visualizer
innovator; verbalizer
visualizer; innovator
visualizer; verbalizer
The convergence in personality characteristics of men and women provides evidence that _____.
personality is consistent and enduring
personality develops from social interactions
personality stereotypes may change over time
personality is the result of an individual’s desire to conquer feelings of anxiety
According to Freud’s theories, we are driven to action by the internal forces of the _____ and constrained by the external forces of the _____, while the _____ represents the individual’s conscious choices of conformity and nonconformity with social standards in meeting one’s biogenic needs.
ego; id; superego
superego; ego; id
id; ego; superego
id; superego; ego
The likelihood of a consumer to accept or reject foreign-made products is known as _____.
consumer ethnocentrism
consumer innovativeness
consumer understanding
consumer perception
Personality trait research that tries to predict how _____ will respond to certain new products or services is especially important to marketers given that these consumers are often critical to the success or failure of new products
consumer advocate groups
consumer reports
consumer innovators
laggards
Recent consumer research has indicated _____ relationship between innovative uses of the Internet and buying online.
a negative
a positive
an inconsistent
a very weak
_____ is a personality trait that measures the degree of open-mindedness that individuals display toward the unfamiliar and toward information that is contrary to their own established beliefs
novelty seeking
sensation seeking
need for cognition
dogmatism
Low levels of which of the following traits typically characterizes a consumer innovator?
novelty seeking
sensation seeking
optimum stimulation levels
inner-directedness
_____________provides an individual with opportunity to try on different personalities or different identities
Virtual Self
immortality
Brand zealots
Symbolically
By bestowing feelings of ___________ is refer by leaving values possessions to young family members
Virtual Self
immortality
Brand zealots
Symbolically
____________ develop a “communal relationship” with the product and demonstrates a passion that is typically associated only with family and friends
Virtual Self
immortality
Brand zealots
Symbolically
____________ is by making the person feel or “bigger” for example receiving an employee award for excellence
Virtual Self
immortality
Brand zealots
Symbolically
________ recasts consumers’ perception of the attribute of a product or service into the form of a “human-like character”
Brand personification
Anthropomorphism
Generic goals
Cosmopolitanism
_________ is loosely defines as attributing human characteristics to something that is not human
Brand personification
Anthropomorphism
Generic goals
Cosmopolitanism
___________ are the general classes or categories of goals that consumers select to fulfill their needs
Brand personification
Anthropomorphism
Generic goals
Cosmopolitanism
__________ orientation consider the world to his or her marketplace and are attracted to products, experiences and places from other cultures
Brand personification
Anthropomorphism
Generic goals
Cosmopolitanism
___________ are consumers who prefer written or verbal information and products that stress the verbal
Generic goals
Cosmopolitanism
Verbalizers
Optimum Stimulation Levels
Person with high__________ are willing to take risks, to try new products, to be innovative, to seek purchase related information and to accept new retail facilities
Generic goals
Cosmopolitanism
Verbalizers
Optimum Stimulation Levels
