A marketing strategy whereby an advertiser promotes a brand by placing it within the context of selected medium such as TV, Film, online or gaming program.

Refers to an advertising and promotion in a video game such as background displays, in-game billboards, a commercial while the game loads.

This can make or break the deal. That's why it’s a good idea to think it out before

communicating with your customers.

Shooting themselves at arm’s length throughout their everyday activities.

Promotions that are sent directly to your customer or potential customers. The messages often include offers about your new product.

The process of carefully managing detailed information about individual customers and all customer “touch points” to ensure loyalty.

The most popular kind of promotion must not be done often, as people will just expect this as normal.

An offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy.

It’s the perfect time to get creative with your promotion and use the theme of the month to sell your products.

It gives potential customers the chance to test out your product and it entices people to buy what you are selling.

It allows your customers to shop with you and will be safe in the knowledge that if they can get it cheaper somewhere else, you’ll refund the difference.

A sales promotion that gives the customer a sense of security that they won’t lose out if they want to send the product back.

This kind of deal entices the customer to purchase more of your stock.

A strategy that brand managers or marcom practitioners do to communicate with

difficult-to-reach consumers such as millennials.

It is a short, animated ads that play over or on top of a Web page.

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.