NEW
Font size
Worksheets1.01 Marketing
Total questions: 18
Worksheet time: 9mins
Marketing links producers to:
Customers
Retailers
Marketers
Distributors
Marketing is described as creating:
Advertisements only
Needs
Gaps in wealth
Exchanges
Which would be a marketing activity?
Reducing customer needs
Leading a project team
Communicating with customers
Lowering the cost of plastic
Which comes first and is the basis for all marketing goals and actions?
Planning
Pricing
Promotions
The actual product
Which of the following influences the process of determining price?
Customers' perception of value
Purchase location
Sales promotions
Publicity
Which is an example of communicating with customers?
Creating a new product
Sponsoring a charity event
Choosing to distribute products
Developing a marketing plan
Which of the following is NOT a method used to communicate with customers?
Personal selling
Sales promotions
Pricing
Advertising
Which of the following is a service?
A new lawnmower
J Cole concert tickets
Baseball glove
2024 Jeep Wrangler
An example of purchasing a good is:
Beyonce tickets
A car wash
new Apple iPhone 18
Lawn care
The purpose of communicating with customers is to
Gathering information for a survey
Befriend the customers
Determine prices
Attract customers' attention
Where does marketing occur?
Where advertisements are
Where stores are
Where customers are
Where businesses are
Which is an example of a durable good?
Coffee mug
Insect repellant
Hamburger
Bathroom Dixie paper cups
Which is an example of a NON-durable good?
Baseball glove
Hydroflask
(refillable water bottle)
Hamburger
Ford Bronco
Which of the following activities is an aspect of marketing a service:
Finding out customers’ favorite coffee flavors
Determining how much to charge for a haircut
Offering a new, improved cell phone
Advertising the state of Michigan on television
In marketing, whose point of view matters the most?
Seller's
CEO's
Buyer's
Planner's
Which option demonstrates customer orientation?
Finding out what a buyer wants
Convincing a buyer to buy
Researching a firm’s competitors
Advertising the features of a product
Which option shows company commitment?
Leaving marketing to the marketing department
Teaching marketing to college marketing students
Setting aside funds to research what customers want
Pricing a product to maximize profitability per item
Marketing links _______ to _________.
producers ; customers
marketers ; money
price ; costs
people ; customers
