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WorksheetsMarketing Management Minitest 1 14-09
Total questions: 20
Worksheet time: 13mins
If Expectations is larger than Actual use (thực tế sử dụng), customers will
Dissatisfied
Delighted
Satisfied
When companies measure the number of people who are willing and able to buy their products, they are measuring .................
Demand
Standard of living
Need
Price Elasticity
Toothpaste brands such as Crest and Colgate offer three main lines of products to target kids, adults, and older consumers. What factor is this segmentation based on?
Gender
Age
Income
Social class
(a) reflects a customer's judgment of a product's performance in relation to his or her expectations
A ------- is a clear, concise, and enduring statement of the reasons for an organization’s existence.
(a)
Choose components that belong to The 5-C framework: company, collaborators, competitors, (a) and customers.
According to Allen Aeker, the highest position in customer awarenss is
Unaware
Brand recognition
Top of mind
Brand recall
Reorder the following,
1 is the lowest level
Physiological need
Safety needs
Social needs
Esteem needs
Self - actualization needs
(a) is the form that a human need takes when shaped by (b) and individual personality.
External market does not include
Distribution
Micro marketing
Macro marketing
Society
Technology
Globalization
Social responsibility
Customer capabilities
Company capabilities
Intergrate marketing
Internal marketing
Climate change and health condition are two factor belong to
Physical environment
Globalization
Social responsibilities
Technology
Marketers can facilitate and speed external communication among customers. This statement belong to
New Company Capabilities
New Consumer Capabilities
Competitive Environment
This is a type of marketing in which company will take care their employee and their employee will take care customers
External marketing
Internal marketing
Intergrated marketing
All are correct
Collaborators aim to fulfill the same needs of the same customers that the company is targeting
True
False
Outsourcing is an issue related to what factor
SUPPLIERS
CONTEXT
Collaborators
Competitors
OVP - Optional value proposition - is the intersection of customer interests between
Customer Value
Company value
Collaborator Value
All are correct
CMO and DOSM are two same positions at a business
TRUE
FALSE
What thing is not related to PRODUCT in traditional 4P?
Quality
Packaging
Channel
Sale Promotion
What is the role of marketing in the organization?
Solely to generate sales
Creating value for customers and capturing value in return
Generating profits through any means necessary
Keeping production costs low
