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Digital Marketing

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

John is starting an online business and is researching different types of e-commerce. Which of the following is NOT a type of e-commerce he should consider?

a)

B2B (Business-to-Business)

b)

B2C (Business-to-Consumer)

c)

C2B (Consumer-to-Business)

d)

B2E (Business-to-Employee)

2.

Imagine you are starting an online business and you need a platform to sell your products. Which of the following would be an example of a third-party e-commerce platform you could use?

a)

Shopify

b)

Amazon

c)

eBay

d)

All of the above

3.

John owns a small bakery. He is considering moving his business online. Which of the following could be a potential disadvantage of this move?

a)

His bakery could reach customers beyond his local area

b)

He might face higher operational costs due to website maintenance and online marketing

c)

Customers might trust his business more because of its online presence

d)

His business could scale up more easily with online sales

4.

Imagine you are running an online store. Which of the following would be an example of a strategy you could use to keep your customers coming back?

a)

Implementing a loyalty program where customers earn points for every purchase

b)

Hosting flash sales where products are heavily discounted for a short period of time

c)

Using pop-up ads to advertise your products

d)

Offering one-time discounts to first-time customers

5.

Imagine you are developing an e-commerce website for a client. Why would you implement responsive web design?

a)

To enhance the security of the website

b)

To optimize the checkout process for the customers

c)

To ensure a consistent user experience across different devices like smartphones, tablets, and desktops

d)

To efficiently track and display customer reviews and ratings

6.

Imagine you are starting a small business and want to leverage a social commerce platform for selling your products. Which of the following would be an example of such a platform?

a)

Facebook Marketplace

b)

PayPal

c)

Google AdWords

d)

WordPress

7.

You are starting a new online business and you need to set up an "E-commerce" platform. What does "E-commerce" stand for?

a)

Electronic Computer

b)

Electronic Communication

c)

Electronic Commerce

d)

Energetic Community

8.

John is studying different types of E-commerce for his business class. He came across B2B (Business-to-Business), C2C (Consumer-to-Consumer), G2C (Government-to-Consumer), and P2P (Peer-to-Peer). However, he is unsure which one is NOT a type of E-commerce. Can you help him?

a)

B2B (Business-to-Business)

b)

C2C (Consumer-to-Consumer)

c)

G2C (Government-to-Consumer)

d)

P2P (Peer-to-Peer)

9.

Which of the following is an example of a B2C (Business-to-Consumer) E-commerce transaction?

a)

IBM purchasing computer chips from Intel

b)

John selling his handmade wooden toys on Etsy

c)

Mike selling his old bicycle to his neighbor, Steve

d)

The Department of Defense procuring military equipment from Lockheed Martin

10.

John wants to sell his old iPhone on the internet. Which of the following scenarios best describes this situation?

a)

John buys a new book from Amazon

b)

John's company purchases office supplies from Staples

c)

John sells his iPhone to Mike through eBay

d)

A government agency buys software from Microsoft

11.

John is considering starting an online store for his handmade crafts. Which of the following could be a potential benefit of this E-commerce venture for his business?

a)

His products would only be available to a limited market

b)

He would have to deal with high operational costs

c)

He could potentially reduce overhead expenses

d)

He would be stuck with inflexible pricing strategies

12.

Imagine you are a small business owner looking to expand your online presence. Which of the following social media platforms would you use if you wanted to take advantage of integrated E-commerce functionality?

a)

Facebook

b)

Twitter

c)

LinkedIn

d)

Snapchat

13.

You are shopping online and want to make a payment. Which of the following would be a popular online payment system you could use for this E-commerce transaction?

a)

PayPal

b)

Western Union

c)

Venmo

d)

Cash on delivery (COD)

14.

You are starting an online store and want to improve its visibility on search engines. What does the acronym "SEO" stand for in this context?

a)

Social E-commerce Optimization

b)

Search Engine Optimization

c)

Secure E-commerce Operations

d)

Sales Enhancement Opportunities

15.

John is considering buying a new laptop online. What could be a potential disadvantage of this E-commerce approach for him?

a)

The convenience and ease of use of online shopping

b)

Limited laptop models available on the online store

c)

Lower prices compared to physical electronics stores

d)

Lack of personalized customer service in case he needs help

16.

You are planning to start an online store that sells products directly to customers. In E-Commerce terminology, what is this business model referred to as?

a)

Business-to-Business

b)

Business-to-Consumer

c)

Consumer-to-Consumer

d)

Consumer-to-Business

17.

You are planning to start an online business and you are researching on various platforms where you can set up your online store. Which of the following is a popular E-Commerce platform?

a)

Amazon

b)

Facebook

c)

Shopify

d)

Netflix

18.

You've just launched a new website for your business and you want it to appear higher in search engine results. What process should you use?

a)

Search Engine Marketing

b)

Pay-per-Click advertising

c)

Search Engine Optimization

d)

Social Media Marketing

19.

Imagine you are starting an online business and you want to promote your products. Which of the following social media platforms would you commonly use in E-Commerce?

a)

LinkedIn

b)

Instagram

c)

WhatsApp

d)

TikTok

20.

Why does an online bookstore like Amazon provide a detailed description for each book?

a)

To promote their ongoing sales and discounts

b)

To display reviews from customers who have read the book

c)

To provide information about the book's content, author, and publication details

d)

To share links to their social media pages