BARU
Ukuran huruf
Lembar kerjaChapter 6 - Global Research
Total soal: 25
Worksheet time: 13mins
Assume a company has already successfully entered a number of foreign markets. As it considers entering a new foreign market, the company must decide to what extent it takes time to research the competitive landscape in that market. Which of the following scenarios would make such research particularly important?
If market entry barriers are high
If the company anticipates strong pricing pressure
If the sales potential are high
If the foreign market has strong domestic competitors
When a firm is researching the competitive landscape of a foreign market, how would aggregated industry data be used?
To identify the sales volume by competitor
To identify total industry profit and loss
To identify total industry sales
To identify key industry barriers
Market researchers often start with _______ data before moving on to ______ data.
secondary, primary
qualitative, quantitative
cross-sectional, time-series
simplex, complex
The cross-national equivalence type that indicates that the meaning of what is being studied must be comparable across cultures is known as
instrumental.
conceptual.
temporal.
functional.
When a firm is researching its sales potential in a foreign market, why might the firm want some qualitative data as opposed to quantitative data?
To make accurate comparisons to data from other foreign markets
To make accurate comparisons to data from its home market
To better understand buyer preferences and behavior
To rank sales opportunities between countries
Acquiescence bias refers to a situation in which the respondent
complies with all requests made by the interviewer.
asks the interviewer to make certain modifications to accommodate local culture.
provides answers about friends' opinions.
gives answers that he or she thinks the interviewer wants to hear.
When a firm is conducting research in foreign markets, the role of language would most likely impact the chance for
selection error.
nonresponse error.
instrument error.
frame error.
Assume the results of a survey in Mexico were not accurate due to the fact that participants tended to cooperate in answering a question even if they did not have an opinion. This challenge can be described as
acquiescence bias.
social desirability bias.
primary data bias.
secondary data bias.
Which of the following techniques uses macro-level indicators of demand as substitutes for micro-level indicators of demand?
analysis of demand patterns
multiple-factors indexes
cross-section comparison approach
time-series approach
Which of the following techniques relies on the assumption that consumption patterns for a product are directly linked to the country's level of economic development?
analysis of demand patterns
multiple-factors indexes
cross-section comparison approach
time-series approach
Which of the following techniques attempts to estimate demand for a product in a country by assuming demand will be proportional to demand in another country?
analysis of demand patterns
multiple-factors indexes
cross-section comparison approach
time-series approach
What is the primary disadvantage to cluster analysis to identify potential foreign markets?
he process is expensive.
The results may not accurately predict demand.
The process takes time because it involves both secondary and primary research.
It is not commonly used and thus not well understood.
What is the main advantage to primary research?
The firm owns the results.
It is fast and efficient.
It can answer very specific questions.
It works well internationally.
Which arises from the questionnaire and the interviewer
Definition error
Instrument error
Frame error
Selection error
Which caused by the way the problem is defined in each country
Definition error
Instrument error
Frame error
Selection error
Which occurs when sampling are available from different sources in different countries.
Definition error
Instrumental error
Frame error
Selection error
Which results from the way the actual sample is picked from the frame.
Definition error
Instrumental error
Frame error
Selection error
Occurs when respondents feel obliged to give responses that will please the interviewer rather than state their true opinions or beliefs
Social desirability bias
Acquiescience bias
Language bias
Response bias
Occurs when respondents answer questions based on what makes them look good, or is socially acceptable, rather then state their true opinions or beliefs
Acquiescence bias
Language bias
Response bias
Social desirability bias
Indirectly measures market demand by using multiple variables that are closely correlated with the actual market potential.
Multi-demand index
Multiple-factor index
Multiple-social index
Multiple-analysis index
Takes the known market size of a product in one country and relates it to some economic indicator, such as disposable income, to obtain a ratio that can be applied to another country.
Time-series approach
Cross-section comparison approach
Estimates the demand in the second country by assuming that it has the same level of consumption that the first country had at the same level of development
Regression analysis
Cross-section comparison
Time-series approach
Analysis of demand
Which segment includes behaviors and values
Demograhics
Psychographics
Geographics
Behavioraristics
A group of people gathered together to answer specific research questions
Surveys
Focus Groups
Trade shows
Secondary Research
Meetings and seminars for in-bound international visitors at a trade show
Surveys
Focus Groups
First mission
Reverse trade mission
