WorksheetsFBLA October Meeting
Total questions: 10
Worksheet time: 5mins
Marketing helps individuals improve their:
a. family relationship
b. community relations
c. standard of living
d. budget management
Before developing an advertising plan, the business should conduct a SWOT analysis. S stands for:
a. situational analysis
b. strengths
C. sales
d. synergy
Advertising that directs messages to consumers' Internet-enabled devices such as smartphones is called:
a. mobile advertising
b. video advertising
c. webisodes
d. viral videos
Our toothpaste fights cavities" is an example of a(n):
a. express claim
b. subliminal message.
c. promise.
d. implied claim.
In today's world of marketing, the fields of advertising, branding, and entertainment are converting:
a. true
b. false
Public relations can be used to activate social media, as well as engage mainstream media:
a. true
b. false
A YouTube commercial is viewed by 7.5 million viewers. The video has gone:
a. global
b. worldwide
c. universal
d. viral
Which of the following might NOT be a good fit in an advertising career?
a. a preference for working alone
b. a willingness to work hard for high compensation
C. a preference for a less structured environment
d. a love of movies and music
Cultural attitudes that highly value the needs of the group over the needs of the individual might likely be found in:
a. France.
b. the United States
c. South America
d. the United Kingdom
Blogs have emerged as sophisticated sources of brand and product information:
a. true
b. false
