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WorksheetsDCM 1.1, 1.2, 1.3
Total questions: 12
Worksheet time: 12mins
Name
Class
Date
1.
After moving to a new country, Sarah noticed that her favourite snacks from home were not popular. This can be attributed to:
a)
Needs
b)
Physical Evidence
c)
Wants
d)
People
2.
An airline offers a loyalty program where frequent flyers earn points for every mile they travel. This is an example of segmentation based on:
a)
Age and Life Cycle
b)
Usage Rate
c)
Geographic
d)
Income
3.
A tech company releases a new premium smartphone targeted at high-income individuals. Which demographic segmentation is it utilizing?
a)
Age and Life Cycle
b)
Gender
c)
Income
d)
Geography
4.
A local pizza place advertises using a city's cultural festival themes. This is an example of:
a)
Psychographic Segmentation
b)
Behavioral Segmentation
c)
Geographic Segmentation
d)
Loyalty Status
5.
A skincare brand offers different products for anti-aging, acne, and sun protection. This is an example of behavioral segmentation based on:
a)
Benefits Sought
b)
Occasions
c)
User Status
d)
Loyalty Status
6.
A gym offers special membership rates for students, adults, and seniors. Which segmentation method are they using?
a)
Gender
b)
Age and Life Cycle
c)
Income
d)
Geography
7.
In a restaurant, the ambiance, interior design, and music played can be considered as:
a)
Process
b)
Physical Evidence
c)
Promotion
d)
Product
8.
A shoe company conducts a survey to understand customer preferences before launching a new line. Which step of the marketing process is this?
a)
Conduct Marketing Research
b)
Develop Marketing Strategy
c)
Marketing Mix
d)
Implementation and Control
9.
A beverage company offers different drinks for morning refreshment, afternoon energy, and nighttime relaxation. This is an example of segmentation based on:
a)
Occasions
b)
Benefits Sought
c)
Loyalty Status
d)
User Status
10.
A company ensures that their call center always responds to customer queries within a minute. This is emphasizing on which 'P' of the Services Marketing Mix?
a)
People
b)
Product
c)
Process
d)
Promotion
11.
A makeup brand targets its products specifically at women. Which type of demographic segmentation is this?
a)
Age and Life Cycle
b)
Gender
c)
Income
d)
Geography
12.
An online education platform customizes its advertising based on whether users are first-time visitors or returning students. This is an example of behavioral segmentation based on:
a)
Benefits Sought
b)
Occasions
c)
User Status
d)
Loyalty Status
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