WorksheetsProduct Management
Total questions: 21
Worksheet time: 12mins
In recent years, Coke has introduced various flavors of Coke (such as, Vanilla, Cherry).
Line Extension
Brand Extension
Multi Brand
New Brand
Assume that Coca-Cola is considering entering the snack food market, with a range of chips, popcorn, and pretzels to be marketed under a new brand called ‘Titanic” (and using the slogan – ‘really big on taste’).
Line Extension
Brand Extension
Multi Brand
New Brand
A fitness center decides to add a ‘super-advanced’ aerobics class for its very fit customers.
Line Extension
Brand Extension
Multi Brand
New Brand
Burger’s Galore is planning to open a chain of toy stores under the name of ‘Toys ‘n More’.
Line Extension
Brand Extension
Multi Brand
New Brand
Product mix includes all but:
product width
product depth
product length
product height
The (a) of a product mix refers to the number of product lines.
Which of the following is not a characteristic of “Market Introduction Stage” in PLC?
Slow sales volume to start
There is little or no competition
Costs are low
Demands has to be created
Sunsilk has introduced new shampoo Sunsilk lemon. This strategy is
Line Pruning
Line Filling
Line Stretching
None of the above
In which stage of New Product Development Process prototypes are created.
Idea Generation
Idea Screening
Concept Development and Testing
Business Analysis
Associations that are not necessarily unique to the brand but may be shared with other brands.
Product Differentiation
Points of Differentiation
Points of Parity
None of the above
Which stage has the least production costs?
introduction
maturity
decline
growth
What could a business do in the decline stage?
remove the product from the market
use a product extension strategy
increase production
sack the directors and start again
What should a business do in the intro stage?
make lots of their product
build up sales
increase staff numbers
increase customer awareness
Which stage has economies of scale?
introduction
growth
maturity
decline
What stage has numbers of prototypes?
introduction
growth
maturity
decline
What is the MAIN purpose of using a PLC?
to help with staffing issues
to improve customer service
to help make better marketing decisions over time
to lift salaries for directors
Product mix depth refers to the ________.
number of versions offered for each product in the line
ways in which the various product lines are related
number of different product lines the company carries
total number of items a company carries within its product lines
total market share captured by the entire product line
