WorksheetsOnline focus group
Total questions: 5
Worksheet time: 3mins
Which is the purpose of online focus groups?
The primary purpose of an online focus group is to collect quantitative data.
Online focus groups are mainly for promoting and selling products
Online focus groups are designed to replace in-person social gatherings and networking events.
Generate a discussion between a number of participants about a particular research topic
Select two of the main disadvantages of online focus groups
Online focus groups are more expensive than in-person focus groups.
Unstable internet connection
Participants are frequently far more distracted when they are online,
Online focus groups have limited reach and are only suitable for a narrow demographic
Which of the following affirmation does not describe the role of a moderator in an online focus group?
Encourage respondents to answer the questions that are put to them
Follow-up with their responses and ask probing questions to develop a richer understanding
The moderator's main role in an online focus group is to influence participants' opinions and steer them towards a specific outcome
Keep the respondents engaged and on the right topic throughout the fieldwork period
When would you find online focus groups beneficial to your brand/business?
Online focus groups are beneficial when you want to keep information confidential and not gather any insights
Online focus group are suitable when the researcher needs to obtain a rich insight. This might be in order to investigate deeper into issues previously identified through a quantitative study
Online focus groups are helpful when you want to exclude potential customers and focus solely on existing ones
Online focus groups are ideal when you want immediate results, but don't want to invest time in the research process
Which of the following is a benefit from conducting an online focus group?
Online focus groups guarantee complete confidentiality and anonymity for all participants
Participants in online focus groups are always more honest and candid than those in face-to-face sessions
Online groups are beneficial when participants are geographically dispersed and cannot easily gather in one location for a focus group.
Online focus groups are entirely free from technical glitches and disruptions
