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BTEC Enterprise Y10 Assessment Autumn 1

Total questions: 45

Worksheet time: 22mins

Name
Class
Date
1.

Alexander is planning to start a new business and is researching the different types of business ownership available to him. Which of the following lists correctly identifies the main types of business ownership Alexander can consider?

a)

franchise, co-operative, non-profit organisation

b)

government-owned, joint venture, trust

c)

limited partnership, general partnership, public corporation

d)

sole proprietorship, partnership, corporation, and limited liability company (LLC)

2.

Grace wants to start her own bakery and run it by herself, taking care of all the business responsibilities. What type of business is Grace operating?

a)

A sole trader is a type of business that is owned by the government.

b)

A sole trader is an individual who operates their business as the sole owner and is personally responsible for all aspects of the business.

c)

A sole trader is a company with multiple owners who share the responsibility of the business.

d)

A sole trader is an individual who operates their business as a partnership with another person.

3.

Isla, Neha, and Ishaan decide to start a bakery together. They all share both the ownership and responsibility for running the business. What type of business structure have they formed?

a)

A business structure in which Isla, Neha, and Ishaan share responsibility but not ownership for the bakery.

b)

A business structure in which Isla, Neha, and Ishaan share ownership but not responsibility for the bakery.

c)

A business structure in which Isla, Neha, and Ishaan share ownership and responsibility for the bakery.

d)

A business structure in which only one individual owns and is responsible for the bakery.

4.

Lily is considering starting a business and is worried about what would happen if the business faces financial trouble. She learns about a limited company structure. What does it mean for Lily if she sets up her business as a limited company?

a)

A limited company is a business structure where the liability of the company's members or shareholders is limited to the amount of their investment.

b)

A limited company is a business structure where the liability of the company's members or shareholders is determined by the government.

c)

A limited company is a business structure where the liability of the company's members or shareholders is shared with other companies.

d)

A limited company is a business structure where the liability of the company's members or shareholders is unlimited.

5.

Sophie is planning to start her own business. She wants to know which skills are important for entrepreneurs. Which of the following sets of skills should Sophie focus on developing?

a)

Physical strength, Artistic skills, Cooking skills, Musical skills

b)

Technical skills, Marketing skills, Teamwork skills, Decision-making skills

c)

Mathematical skills, Writing skills, Public speaking skills, Research skills

d)

Leadership, Communication, Problem-solving, Adaptability, Financial management, Networking, Time management, Creativity

6.

Sophie is starting her own business and wants to know what qualities she should develop to increase her chances of success as an entrepreneur. Which characteristics should Sophie focus on?

a)

Indifference, lack of determination, and inability to adapt to change.

b)

Passion, determination, resilience, creativity, leadership skills, and the ability to take risks.

c)

Lack of creativity, poor leadership skills, and risk aversion.

d)

Laziness, lack of motivation, and fear of failure.

7.

Rohan wants to launch a new product in the market. Before doing so, he decides to gather, analyse, and interpret information about the market, product, and potential customers to make informed business decisions. What is this process called?

a)

The process of selling products in a market

b)

The process of gathering, analysing, and interpreting information about a market, product, or service to make informed business decisions.

c)

The process of advertising a product or service

d)

The process of manufacturing products for a market

8.

Lily is starting a new business and wants to ensure its success. She is considering whether to conduct market research before launching her products. Why is market research important for Lily's business?

a)

Lily can make informed decisions without market research.

b)

Market research only provides irrelevant information for Lily's business.

c)

Market research is not important for Lily's business.

d)

Market research helps Lily understand her target market, identify customer needs and preferences, evaluate competition, and make informed business decisions.

9.

Neha is starting a new business and wants to understand her target market better. What are the different methods she can use to conduct market research?

a)

random guessing, personal opinions, astrology

b)

surveys, interviews, focus groups, observation, and data analysis

c)

questionnaires, experiments, social media analysis

d)

telepathy, crystal ball, magic spells

10.

Emily is starting a new business and wants to understand her target customers better. She is considering conducting primary research. What are the advantages of primary research for Emily?

a)

Primary research is less reliable than secondary research.

b)

Primary research has several advantages including the collection of original data, more control over the research process, specific targeting of research objectives, and gaining firsthand insights and understanding.

c)

Primary research is time-consuming and expensive.

d)

Primary research has no advantages.

11.

Jacob is starting a business and wants to know if it qualifies as a Small to Medium Enterprise. His company has fewer than 250 members of staff. Small to Medium Enterprises are enterprises which have ...

a)

more than 500 members of staff

b)

more than 250 members of staff

c)

fewer than 250 members of staff

12.

Oliver runs a small coffee shop. Why is customer retention important for his business?

a)

It ensures that the customer doesn't take their custom elsewhere as well as guaranteeing income.

b)

It forces customers to stay with the enterprise and they cannot go elsewhere.

c)

It's what the business manual says to do

13.

Emily is starting a new business and is researching the local market. She notices that there are products and services people want, but no other enterprise is currently offering them. Why is identifying these 'gaps in the market' important for Emily?

a)

it allows enterprises to look at trends and not embed it in their growth strategy

b)

it allows enterprises to take an idea that no other enterprise is offering, which is likely to be in demand.

c)

it allows enterprises to continue to operate with existing goods and services despite knowledge of a new, possibly successful idea.

14.

Alexander runs a large enterprise. Why is it important for Alexander's enterprise to behave ethically?

a)

It's solely about looking good in the community and paying people to remain silent about intentional bad actions.

b)

It ensures enterprises keep on trend with the latest current affairs like climate change before the next one comes along.

c)

It avoids harming others, animals or the environment and upholds a positive reputation in the community.

15.

Laura Tenison, who owns the mother and baby chain Jojo Maman Bébé, noticed that during the pandemic, many businesses had to quickly adapt their services. For example, some companies shifted all their resources to online sales (e-commerce) early in the Lockdown. What have these businesses done in terms of customer needs?

a)

Anticipating customer needs

b)

Identifying customer needs

c)

Identifying customer expectations

16.

Charlie works for an enterprise that sends out an email with a survey to customers at the point of completing an online purchase, asking how the purchase experience was. Which type of research is used to gain these opinions and thoughts?

a)

Quantitative

b)

Secondary

c)

Qualitative

17.

An enterprise that helps 16–24 year olds to gain skills through bicycle repair and maintenance wants to use research carried out by another organisation to see how many young people they may work with next academic year. The research they would access is ...

a)

Primary

b)

Secondary

c)

Tertiary

18.

James is working on a market analysis project. He decides to use desk research. What does desk research involve?

a)

Gathering existing data

b)

Conducting surveys

c)

Gathering new data

19.

Kiara is conducting a survey to understand how people feel about a new community park. What is the information she collects about their opinions and views called?

a)

Qualitative data

b)

Quantitative data

c)

Segmentation

20.

Chloe is conducting research for her school project. She decides to use information from published sources rather than collecting new data herself. Which of the following methods is Chloe using?

a)

Focus Group

b)

Observation

c)

Newspaper

d)

Questionnaire

21.

Mia is conducting research for her new business. She is considering using secondary research methods. Which of the following is NOT true about secondary research?

a)

It involves qualitative and quantitative data

b)

It takes a long time to gather and analyse

c)

It includes looking at competitors online

d)

It is cheaper than primary research

22.

Alexander is conducting a survey for his research project. He is considering using open questions in his questionnaire. Which of the following would be benefits of open questions?

a)

You gather in depth opinions

b)

Respondents can tell you what they really think

c)

Summarising key findings can be challenging

d)

Data analysis would take longer

23.

Jacob runs an online store and wants to gather feedback from his customers through online surveys. Which of the following is a drawback of gathering feedback from customers online?

a)

Feedback can be gathered and updated regularly

b)

Can be cheap and easy to carry out

c)

Many people like the opportunity to give feedback to businesses

d)

People tend to express extremes of opinion

24.

Isabelle is working on a school project and comes up with a completely new way to present her findings that no one in her class has tried before. What is Isabelle demonstrating?

a)

thinking of new ideas or new ways of doing things.

b)

believing in your own skills and that your product will be a success.

c)

liking to be in charge and not liking being told what to do

25.

Matilda is working on a new product, but she faces several setbacks along the way. Despite these challenges, she continues to put in effort and stays focused on her goals. What quality is Matilda demonstrating?

a)

believing in your own skills and that your product will be a success.

b)

liking to be in charge and not liking being told what to do.

c)

working hard even when there are setbacks.

26.

Chloe is planning to start her own business and wants to know what qualities she should develop to be a successful entrepreneur. Which of the following are the characteristics of an entrepreneur (as stated by the exam board)?

a)

Determination, Academic, Literate, Management

b)

Hard working, Adaptable, Resilient, Creativity

c)

Accounting, Management, Sales technique, Determination

d)

Self belief, Motivation, Confidence, Leadership

e)

Creativity, Risk taking, Determination, Confidence

27.

Poppy is discussing different types of data in her class. She asks, "What type of data is Qualitative data?"

a)

1 out of 3 students use red pens

b)

I think red pens are better

c)

red pens are used by students

d)

red is a colour

28.

During a classroom survey, which of the following is an example of Quantitative data?

a)

I feel annoyed

b)

2 out of 5 students had red pens

c)

students used red pens

d)

red pens are used by students

29.

Oliver is starting a new business and wants to ensure his marketing efforts are effective. He decides to divide his potential customers into groups based on different characteristics, such as age, interests, and location. What is this process called?

a)

The process of dividing a market of potential customers into groups, or segments, based on different characteristics

b)

A process within advertising.

c)

The process of gathering information of potential customers.

d)

The process of creating a profile for a customer.

30.

Grace is starting a new business and wants to understand her potential customers better. She decides to collect and analyze data to gain insights into the market. What is this process called?

a)

The process of dividing potential customers into groups.

b)

The organised gathering, recording and analysis​

of data in order to better understand

c)

The process of identifying and understanding customers better.

d)

The process of dividing a market into groups

31.

Anaya is launching a new snack product and wants to understand what people think about its taste and packaging. She invites a small group of people to try the snack and share their opinions in a discussion. What best describes this approach?

a)

A list of questions designed to gather​

information from people.

b)

A small group of people brought together to give their views and discuss a given product or topic.”​

c)

A temporary or restricted offer of a product to gain information from consumers who have the chance to examine, use or test it.

d)

Physically or electronically watching how people behave in a natural environment.

32.

Mia owns a small bakery and wants to understand how her competitors attract customers. She decides to visit nearby bakeries and observe their customer service and store layout.

a)

Primary Qualitative

b)

Primary Quantitative

c)

Secondary Qualitative

d)

Secondary Quantitative

33.

James works at an organisation that wants to gather feedback from its employees. He decides to email out multiple choice surveys to everyone in the company.

a)

Primary Qualitative

b)

Primary Quantitative

c)

Secondary Qualitative

d)

Secondary Quantitative

34.

Evie is analyzing government focus group comments to understand public opinion on a new policy. What type of data is she working with?

a)

Primary Qualitative

b)

Primary Quantitative

c)

Secondary Qualitative

d)

Secondary Quantitative

35.

Emily is preparing a report for her class project and refers to government charts for statistical data. What type of data source is she using?

a)

Primary Qualitative

b)

Primary Quantitative

c)

Secondary Qualitative

d)

Secondary Quantitative

36.

Muhammad is conducting a study where he collects numerical data directly from participants to analyze their behaviors. What type of scientific research is Muhammad performing?

a)

Primary Qualitative

b)

Primary Quantitative

c)

Secondary Qualitative

d)

Secondary Quantitative

37.

Emily invests money in a company with limited liability. If the business fails, which of the following best describes what happens to Emily?

a)

Personal possessions of Emily can be taken to pay any debts

b)

Emily is personally liable for all the debts of the business

c)

There is no limit on the amount Emily has to pay to settle debts

d)

Emily only loses the amount invested in the business

38.

Grace is planning to start her own bakery as a sole trader. Which of the following is a drawback she might face?

a)

Profit is shared

b)

Financial accounts are kept private

c)

Limited liability

d)

Unlimited liability

39.

George, Sebastian, and Anaya are considering starting a bakery together as a partnership. Which of the following is a disadvantage they might face?

a)

Shared losses

b)

Shared workload

c)

Shared profit

d)

More ideas generated

40.

Chloe is considering starting her own business as a sole trader. Select TWO true statements that relate to her situation.

a)

Sole traders have limited liability

b)

Sole traders get to make all their own decisions about the business

c)

Sole traders may find it harder to raise funds for the business

d)

Sole traders usually get more holidays than partners or directors

41.

Isabelle is considering starting a new business and is deciding whether to run it alone or form a partnership. Why might Isabelle prefer to set up the business as a partnership?

a)

Isabelle would get to make all the decisions

b)

Isabelle would get to keep all the profit

c)

The business would benefit from a greater range of skills and knowledge

d)

The business would make more money more quickly

42.

Aarav is considering starting a business and is thinking about operating as a franchise. Which of the following is an advantage he would have?

a)

You can choose your own location

b)

You can sell whatever you want

c)

You have an established brand name

d)

You do not have to pay for staff training

43.

Sophia runs a clothing store and wants to better understand her customers. She decides to use market segmentation to improve her business. What does market segmentation involve?

a)

Divides customers into sub-groups

b)

Is a method of promotion

c)

Is a qualitative form of market research

d)

Transports products to customers

44.

Alexander is a car manufacturer and wants to segment his market by 'location'. How would this affect his product offerings?

a)

Products can be aimed specifically at males or females or both

b)

People have different hobbies and interests, which can be connected to income and location.

c)

Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car

d)

Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old

45.

Isabella is preparing a marketing pitch for her new product. She wants to highlight what makes her product stand out from competitors. What should Isabella focus on in her pitch?

a)

Unique Sales Proposition

b)

Unique Selling Point

c)

Unbelievable Sales Promotion

d)

Unique Selling Price